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- Tasks: Manage and optimise HubSpot CRM to drive marketing and sales success.
- Company: Join a member-owned financial service provider dedicated to supporting public sector staff.
- Benefits: Enjoy a hybrid work model, competitive salary, and a bonus structure.
- Why this job: Make a real impact while working with a close-knit team focused on community support.
- Qualifications: Proficiency in HubSpot CRM and experience in marketing project management required.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
The predicted salary is between 40000 - 46000 £ per year.
A mutual society with a unique mission: to serve and support a key public sector organisation. Established over 130 years ago, the primary goal is to provide financial products and services tailored to the needs of serving and retired police staff, and their families. Its members own the society, and their needs guide everything it does.
At its heart, the company is a close-knit team, focused on making a real difference in the lives of the people who dedicate their careers to supporting communities. It offers straightforward, easy-to-understand financial solutions, including savings, investments, and protection plans.
The company is looking for a HubSpot SME specialist with extensive expertise across the entire HubSpot platform, including Sales Hub Enterprise, Marketing Hub Enterprise, Service Hub Professional, Content Hub Professional, and Operations Hub Professional. This role requires a deep understanding of these tools to drive commercial growth through data-driven insights, automation, and optimised workflows. You will be a key player in managing and integrating HubSpot across the marketing, sales, and service teams, ensuring the effective execution of campaigns and the optimisation of customer journeys.
As the HubSpot SME specialist, you’ll not only manage and optimise the CRM but also ensure that all aspects of the HubSpot ecosystem are utilised to their full potential to boost commercial success. The role offers the chance to be hands-on with HubSpot’s tools and will require strategic thinking to drive long-term growth and optimise customer experiences across all touchpoints.
Key Responsibilities- HubSpot Platform Management: Take full ownership of HubSpot’s CRM and its associated tools (Sales Hub, Marketing Hub, Service Hub, Content Hub, and Operations Hub), ensuring all systems are integrated and used to drive commercial growth.
- Campaign Management: Design, execute, and optimise marketing and sales campaigns using the full HubSpot suite to generate leads, drive conversions, and improve customer retention.
- Sales & Marketing Alignment: Work closely with the sales and customer service teams to ensure HubSpot is maximising its potential to align marketing and sales efforts, improve customer engagement, and enhance lead nurturing strategies.
- Reporting & Analytics: Use HubSpot's reporting tools to track and analyse the effectiveness of campaigns, workflows, and customer journeys, generating insights that will shape future strategies.
- Training & Support: Provide ongoing support and training for the team on HubSpot best practices and ensure seamless adoption and usage of the platform across the business.
- Process Optimisation: Continuously assess and refine HubSpot workflows and automation to improve efficiency, scalability, and the overall user experience.
- Strong proficiency in using HubSpot CRM, including workflows, reporting, and integrations.
- Proven experience in project management within marketing or business development, ideally in a B2B environment.
- Experience in campaign design, execution, and optimisation across digital platforms (email, social media, content creation).
- Analytical expertise with the ability to interpret data and generate actionable insights to improve marketing performance.
- Familiarity with Google Analytics and SEO best practices to optimise online presence and visibility.
- Proficient in A/B testing and utilising data to refine and enhance marketing strategies.
- Ability to develop and implement segmentation strategies to improve targeting and engagement.
- Strong written and verbal communication skills, with the ability to collaborate effectively across teams and stakeholders.
- Proactivity and Autonomy: You demonstrate the ability to work independently, take initiative, and manage multiple marketing projects with minimal oversight.
- Results-Driven and Growth-Oriented: You are consistently focused on driving measurable results, showcasing clear impact in previous roles, and continuously optimising strategies.
- Collaboration and Teamwork: You have a strong ability to collaborate across functions and engage stakeholders effectively to align marketing initiatives with business goals.
- Attention to Detail and Organisation: Highly organised, with excellent attention to detail, ensuring marketing campaigns and processes run smoothly and efficiently.
We are an equal opportunity employer. We value inclusivity and diversity, truly believing it creates a better working world. We love to see applicants from all different backgrounds and hire based on skills and potential, not solely focusing on prior experience. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. If you require any accessibility support, please email or call us to let us know how we can assist you.
CRM Marketing Manager (Hubspot) employer: The Scale Up Collective
Contact Detail:
The Scale Up Collective Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager (Hubspot)
✨Tip Number 1
Familiarise yourself with the full HubSpot suite, especially the Sales Hub and Marketing Hub. Understanding how these tools work together will help you demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific campaigns and their outcomes.
✨Tip Number 3
Network with current or former employees of the company on platforms like LinkedIn. This can provide you with insider knowledge about the company culture and expectations for the role.
✨Tip Number 4
Prepare to discuss your experience in aligning sales and marketing efforts. Think of examples where you've successfully collaborated across teams to achieve common goals.
We think you need these skills to ace CRM Marketing Manager (Hubspot)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with HubSpot and any relevant marketing campaigns you've managed. Use specific examples that demonstrate your proficiency in the tools mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company's mission. Discuss how your skills align with their needs, particularly your experience in CRM management and campaign optimisation.
Showcase Analytical Skills: Emphasise your analytical expertise by including examples of how you've used data to drive marketing decisions. Mention any specific metrics or results that showcase your impact on previous campaigns.
Highlight Collaboration Experience: Since the role requires working closely with sales and customer service teams, include examples of successful cross-functional collaboration in your application. This will demonstrate your ability to align marketing efforts with broader business goals.
How to prepare for a job interview at The Scale Up Collective
✨Showcase Your HubSpot Expertise
Make sure to highlight your extensive experience with the HubSpot platform during the interview. Be prepared to discuss specific tools you've used, such as Sales Hub and Marketing Hub, and how you've leveraged them to drive commercial growth.
✨Demonstrate Data-Driven Decision Making
Since the role requires analytical expertise, come equipped with examples of how you've used data to inform marketing strategies. Discuss any reporting tools you've utilised and the insights gained from them that led to successful campaigns.
✨Emphasise Collaboration Skills
The company values teamwork, so be ready to share experiences where you've worked closely with sales or customer service teams. Highlight how you aligned marketing efforts with business goals and improved customer engagement through collaboration.
✨Prepare for Process Optimisation Questions
Expect questions about how you've assessed and refined workflows in previous roles. Be ready to discuss specific examples of how you've improved efficiency and user experience through automation and process optimisation.
