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- Tasks: Manage and optimise HubSpot CRM to drive customer engagement and commercial growth.
- Company: Join a member-owned financial service provider dedicated to supporting public sector staff for over 130 years.
- Benefits: Enjoy hybrid work options, competitive salary, and a bonus structure.
- Why this job: Make a real impact while working in a collaborative, close-knit team focused on community support.
- Qualifications: Expertise in HubSpot tools and advanced data analysis skills are essential.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
The predicted salary is between 50000 - 55000 £ per year.
A mutual society with a unique mission: to serve and support a key public sector organisation. Established over 130 years ago, the primary goal is to provide financial products and services tailored to the needs of serving and retired police staff, and their families. Its members own the society, and their needs guide everything it does.
At its heart, the company is a close-knit team, focused on making a real difference in the lives of the people who dedicate their careers to supporting communities. It offers straightforward, easy-to-understand financial solutions, including savings, investments, and protection plans.
The company is seeking a CRM Marketing Manager (HubSpot) with extensive expertise in the HubSpot ecosystem, including Sales Hub Enterprise, Marketing Hub Enterprise, Service Hub Professional, Content Hub Professional, and Operations Hub Professional. This role requires advanced capabilities in these tools to proactively drive commercial growth through data analysis, automation, and optimised workflows. As the HubSpot Subject Matter Expert (SME), you will manage and optimise HubSpot CRM, leveraging its full suite of tools to boost customer acquisition, engagement, and retention across marketing, sales, and service teams.
You will take a hands-on approach to managing HubSpot, ensuring that all aspects of the platform are effectively utilised to deliver actionable insights, optimise customer journeys, and maximise commercial growth. Your ability to quickly analyse data and recommend next steps will be key to ensuring success in this role.
Key Responsibilities:- HubSpot Platform Management: Own and manage all aspects of the HubSpot platform (Sales Hub, Marketing Hub, Service Hub, Content Hub, and Operations Hub) to ensure integration and usage aligns with the company’s growth objectives.
- Campaign Management: Design, execute, and optimise both marketing and sales campaigns through HubSpot, ensuring effective lead generation, conversion, and long-term customer retention.
- Data Analysis & Reporting: Use HubSpot’s reporting tools and advanced Excel skills to analyse data, track KPIs, and measure the performance of campaigns, providing actionable insights to drive future strategies.
- Process Optimisation & Automation: Continuously assess and optimise workflows, automation processes, and integrations within HubSpot to improve efficiency, scalability, and customer experience.
- Proactive Recommendations: Leverage data to make proactive recommendations for campaign adjustments, optimisations, and new initiatives, ensuring that marketing and sales efforts are data-driven and aligned with business objectives.
- Cross-functional Collaboration: Collaborate with sales, marketing, and service teams to ensure HubSpot is fully integrated across all departments, driving synergy and maximising HubSpot’s potential.
- Expert HubSpot Knowledge: Advanced knowledge and experience with Sales Hub Enterprise, Marketing Hub Enterprise, Service Hub Professional, Content Hub Professional, and Operations Hub Professional.
- Advanced Data Analysis: Strong proficiency in data analysis, with advanced Excel skills and the ability to quickly interpret complex data sets to generate actionable insights and recommendations.
- Campaign Strategy & Execution: Demonstrated ability to design and manage marketing and sales campaigns using HubSpot, focusing on driving commercial growth and improving customer journeys.
- Reporting and Performance Tracking: Expertise in using HubSpot’s reporting tools and Excel to track KPIs, analyse campaign performance, and generate insights to refine strategies.
- CRM and Process Automation: Experience implementing HubSpot workflows, lead nurturing strategies, and automation to improve efficiency, customer experience, and scale operations.
- Cross-functional Teamwork: Proven ability to work effectively with sales, marketing, and customer service teams to ensure the HubSpot platform is optimally used to align goals and drive results.
- Analytical Thinker with Insightful Problem-Solving: You have the ability to take complex data and transform it into clear, actionable insights that drive strategic decision-making and contribute to continuous business growth.
- Proactivity and Autonomy: You demonstrate the ability to work independently, take initiative, and manage multiple marketing projects with minimal oversight.
- Results-Driven and Growth-Oriented: You are consistently focused on driving measurable results, showcasing clear impact in previous roles, and continuously optimising strategies.
- Collaboration and Teamwork: You have a strong ability to collaborate across functions and engage stakeholders effectively to align marketing initiatives with business goals.
- Attention to Detail and Organisation: Highly organised, with excellent attention to detail, ensuring marketing campaigns and processes run smoothly and efficiently.
Salary: £50,000-£55,000
We are an equal opportunity employer. We value inclusivity and diversity, truly believing it creates a better working world. We love to see applicants from all different backgrounds and hire based on skills and potential, not solely focusing on prior experience. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. If you require any accessibility support, please email or call us to let us know how we can assist you.
Contact Detail:
The Scale Up Collective Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager (HubSpot)
✨Tip Number 1
Familiarise yourself with the HubSpot ecosystem, especially the specific tools mentioned in the job description. Consider taking online courses or certifications to deepen your knowledge and demonstrate your expertise during interviews.
✨Tip Number 2
Network with current or former employees of the company on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analysis to drive marketing strategies in previous roles. Being able to articulate your past successes will help you stand out as a results-driven candidate.
✨Tip Number 4
Showcase your collaborative skills by preparing examples of how you've worked cross-functionally in the past. This role requires teamwork across various departments, so demonstrating your ability to collaborate effectively will be key.
We think you need these skills to ace CRM Marketing Manager (HubSpot)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with HubSpot and any relevant CRM marketing roles. Use specific examples that demonstrate your expertise in managing campaigns, data analysis, and process optimisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company’s mission. Mention how your skills align with their needs, particularly your advanced knowledge of HubSpot and your ability to drive commercial growth through data-driven strategies.
Showcase Relevant Achievements: Include quantifiable achievements in your application that showcase your success in previous roles. For example, mention how you improved customer retention rates or increased lead conversion through effective campaign management.
Highlight Cross-Functional Collaboration: Emphasise your experience working with different teams, such as sales and customer service. This will demonstrate your ability to integrate HubSpot across departments and drive synergy, which is crucial for this role.
How to prepare for a job interview at The Scale Up Collective
✨Showcase Your HubSpot Expertise
Make sure to highlight your extensive knowledge of the HubSpot ecosystem during the interview. Be prepared to discuss specific tools you've used, such as Sales Hub and Marketing Hub, and how you've leveraged them to drive commercial growth.
✨Demonstrate Data Analysis Skills
Since this role requires advanced data analysis, come ready to share examples of how you've interpreted complex data sets in the past. Discuss how your insights led to actionable recommendations that improved campaign performance.
✨Prepare for Campaign Management Questions
Expect questions about your experience designing and executing marketing and sales campaigns. Be ready to explain your strategies, the tools you used, and the results you achieved, focusing on lead generation and customer retention.
✨Emphasise Cross-Functional Collaboration
This role involves working closely with various teams. Share examples of how you've successfully collaborated with sales, marketing, and service teams in previous roles to ensure alignment and maximise the use of CRM tools.
