Senior Strategy and Insights Director

Senior Insights & Strategy Manager FMCG – Food Hybrid – 3 days in the office, 2 remote days – near Slough £70,000 – £80,000 + car allowance + bonus A well known FMCG company is seeking a Senior Insights and Strategy Manager to Join and drive consumer understanding and shape strategic growth. We’re looking for a strategic and curious thinker to join our ambitious Insight Team—an exciting opportunity to influence the future of our brands through big-picture thinking and data-driven storytelling. Your work will directly inform decisions across Marketing and Commercial teams, helping to unlock growth and innovation. You\’ll take the lead on developing and driving the consumer insight agenda across the brands, ensuring we stay ahead of trends and focused on what really matters to our customers. An insight leader to play a pivotal role in driving brand growth through deep consumer understanding. This role offers the chance to influence strategic decisions and foster a culture of curiosity across the business. Take full ownership of the consumer insight agenda across the brand portfolio ensuring insights are at the heart of brand, marketing, and commercial strategies. Lead the development and execution of annual plans, designed to align with business priorities and fuel long-term growth. Translate complex data from a range of sources—quant, qual, behavioural, and syndicated—into a clear and compelling view of the consumer journey. Bring insights to life through powerful storytelling, helping teams connect emotionally and strategically with consumer needs. Play an active role in shaping the wider Insight function—contributing to team culture, elevating standards, and championing best practice across the business. Work closely with Brand teams as their trusted insight advisor—informing brand strategy, creative development, and campaign execution and offer challenge and guidance on brand health. Act as a strategic partner to the brand team challenging constructively, shaping decisions, and influencing direction, all while building strong, collaborative relationships. Embrace a growth mindset, constantly learning, building on your strengths, and always looking for ways to be even better. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.