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- Tasks: Lead marketing strategies to boost brand awareness and sales for OSPREY LONDON.
- Company: Join a 45-year-old British heritage brand known for premium leather goods.
- Benefits: Enjoy flexible hours, a collaborative team environment, and creative freedom.
- Why this job: Make an impact in a dynamic role while working in beautiful Hertfordshire parkland.
- Qualifications: A marketing degree or relevant experience, plus a passion for fashion and strong social media skills.
- Other info: Work closely with a small, experienced team and report directly to the Head of Marketing.
The predicted salary is between 28800 - 42000 £ per year.
The Company: OSPREY LONDON is a founder-led and owned British heritage leather goods and accessories brand. Born 45 years ago, we have been designers, manufacturers, wholesalers and retailers, and like our products, we hope we get better with age! Our new creative and operational home is based in our converted stables in beautiful Hertfordshire parkland. Needles to say, we don’t stand still - watch this space or better still join us and make your mark.
The role: The Marketing Manager will be responsible for developing and executing integrated marketing strategies to enhance brand awareness, drive sales, and support the launch of ospreylondon.com in international markets. This role requires a blend of strategic thinking, creativity, and hands-on execution, ensuring a cohesive and premium brand experience across all customer touchpoints.
Where: Based at our stables in Great Gaddesden, our team enjoys working together - collaborating, sharing ideas and being part of a family at work. We believe in dynamic interaction and sharing a lunch table.
When: Monday - Friday 37.5 hours per week. Our team players need to be high performing and success-focused and if that means putting in some extra hours then they don’t clock off at 5.30. Likewise, we are give and take, so if you need to leave a bit earlier sometimes and are on top of that task list, we’re flexible.
With: Our marketing team which is small (5 people) but perfectly formed and they have both experience and youth on their side. You will be reporting to the Head of Marketing.
Your character and skills will include:
- A marketing degree or relevant qualifications
- An interest in fashion with an innate understanding of brand credentials
- Strong time management and planning skills
- Social media fluency with the ability to edit video
- Commercial approach with a good understanding of brand values
- Able to work collaboratively and demonstrate initiative
- Strong relationship development skills
- Excellent presentation skills - in person and on paper
- Strong questioning, listening and analytical skills
- Accurate, with an attention to detail in their use of English
- Strong IT skills and confident in Excel
Responsibilities will include:
Retail Marketing:
- Development of individual store marketing strategies, tailored to their needs and related demographic development.
- Managing the timely creation of POS, window displays and decals, collaborating with the in-house Graphic Designer and in accordance with the Retail Marketing Calendar.
- Coordinate with retail teams to execute in-store promotions, events, and visual merchandising.
- Establish and manage relationships with retail centre management and partners working collaboratively to ensure strong brand exposure in each centre, including promotional, media campaigns and web profiles.
- Setting up a rolling call programme to check in with each centre’s marketing team (supplemented with periodic in-person visits) to ensure we’re the go-to brand for marketing opportunities.
- Ensure OSPREY LONDON is represented in each centre’s marketing activities throughout the year.
- Identifying local press opportunities for each store across social media, influencers, radio, magazines, podcasts, blogs, etc.
- Enhance the in-store shopping experience through customer engagement initiatives, such as personalised shopping assistance, styling sessions, competitions, or loyalty programs.
- Using the Critical Path Analysis (CPA) document for outlet store new product launches to ensure that:
- Key lines of store-exclusive items are identified in good time for video/photography for promotional use.
- All store centres are aware of new launches to promote on their channels.
- Create and distribute videos to ensure all store staff have sight of key features and product USPs.
Digital Marketing:
- Manage the brand's online presence, ensuring omnichannel success and an engaging experience across all digital platforms in accordance with the Digital Marketing Calendar.
- Oversee the end-to-end management of all social media platforms, including content creation, scheduling posts, engaging with followers, monitoring conversations, and analysing performance metrics to optimise engagement and drive brand awareness.
- Identifying and collaborating with relevant influencers and new channels (e.g., Pinterest, YouTube, TikTok), managing partnerships to promote the brand and products for both in-store and website success.
- Establish clear social media guidelines and TOV to maintain across all written and visual content in alignment with brand guidelines.
- Drive innovation and new practices, keep on top of the latest trends and competitor activity, and bring new partnership ideas.
- Managing the production of the company’s product imagery with external agencies, primarily for use on our e-commerce and marketplace websites.
- Overseeing the booking of timely product photography sessions that ensure we max out on the number of quality shots per session, thereby getting value for money from each one.
- Work collaboratively with the marketing executive to brief and oversee the organisation of the collation/delivery/return of products being shot in an orderly fashion.
- Frequent liaison with our Buying & Merchandising team on product sales information to manage inbound new season shipments and ensure timely launch of new products on-site.
- Own the copywriting process for all product descriptions, ensuring they are engaging, accurate, and reflective of the brand’s premium positioning.
Reporting:
- Develop and present weekly marketing performance reports, including key metrics across social media, CRM and SMS to the Head of Marketing and key stakeholders.
- Monitor and analyse the effectiveness of marketing campaigns across digital and in-store channels, providing actionable insights and recommendations.
- Prepare monthly and annual marketing performance reviews, highlighting successes, challenges, and areas for improvement.
- Weekly reporting to the Head of Marketing of previous weeks’ achievements, footfall, promotional performance, and forward plans and facilitating sign-off for promotions.
- Monthly report on all influencer activity, showing the ability to keep on top of targets and goals for products sent out, content featured, channel growth and community engagement.
Marketing Manager employer: OSPREY LONDON
Contact Detail:
OSPREY LONDON Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with OSPREY LONDON's brand values and product range. Understanding their heritage and unique selling points will help you tailor your conversations and demonstrate your genuine interest in the brand during interviews.
✨Tip Number 2
Showcase your social media skills by creating a mock marketing campaign for OSPREY LONDON. This could include content ideas, target audience analysis, and potential influencer partnerships. Presenting this during your interview can set you apart from other candidates.
✨Tip Number 3
Network with current or former employees of OSPREY LONDON on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your application process.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed marketing campaigns in the past. Highlight your strategic thinking and creativity, as these are key traits they are looking for in a Marketing Manager.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in retail and digital environments. Emphasise any previous roles where you developed marketing strategies or managed social media platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fashion and how it aligns with OSPREY LONDON's brand values. Mention specific examples of your strategic thinking and creativity in past roles that would benefit their marketing efforts.
Showcase Your Skills: Highlight your strong time management, planning skills, and ability to work collaboratively. Provide examples of how you've successfully managed projects or campaigns in the past, particularly those that required attention to detail and analytical skills.
Demonstrate Your Knowledge: Research OSPREY LONDON and mention specific aspects of their brand or products in your application. Show that you understand their market position and how you can contribute to enhancing their brand awareness and sales.
How to prepare for a job interview at OSPREY LONDON
✨Show Your Passion for Fashion
Make sure to express your genuine interest in fashion during the interview. Discuss any relevant experiences or projects that showcase your understanding of brand credentials and how they relate to OSPREY LONDON's values.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would develop and execute integrated marketing strategies. Bring examples of past campaigns you've worked on, highlighting your strategic approach and the results achieved.
✨Highlight Your Social Media Skills
Since the role involves managing social media platforms, be ready to talk about your experience with content creation, engagement strategies, and performance analysis. Mention specific tools or metrics you've used to optimise engagement.
✨Prepare for Collaborative Scenarios
Given the small team size, it's important to show that you can work collaboratively. Think of examples where you've successfully collaborated with others, and be prepared to discuss how you would build relationships within the team and with external partners.
