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For Companies At a Glance
- Tasks: Shape stories and strategies to engage a massive digital audience.
- Company: Join a leading digital news platform known for its impactful journalism.
- Benefits: Enjoy a dynamic newsroom environment with opportunities for growth and collaboration.
- Why this job: Make a real impact on audience engagement while working on exciting stories.
- Qualifications: Experience in audience development and a strong grasp of SEO is essential.
- Other info: Fast-paced role ideal for those passionate about digital media and storytelling.
The predicted salary is between 28800 - 48000 £ per year.
A leading digital news platform is looking for a sharp and strategic Audience Editor to join its audience team. This is a key role within a fast-paced newsroom, where you'll work across social media, SEO, third-party platforms and the homepage to help grow and engage one of the UK’s largest digital audiences.
You’ll be working closely with editorial and data teams to identify the best stories, shape content strategies, and ensure coverage resonates with target audiences both on and off-platform. This is an exciting role for a journalist who has worked for an online newsroom for at least a year or two and who has working knowledge of social media, SEO, etc.
What you’ll be doing:
- Identifying and shaping stories that will drive traffic and engagement across multiple platforms
- Using audience data and analytics to spot trends and opportunities for growth
- Developing and executing strategies to increase reach and engagement via Google Search, Google Discover, social media and other platforms
- Collaborating with reporters, editors and other stakeholders to optimise content performance
- Contributing to planning around the news agenda and major events to help grow loyal, high-quality audiences
- Staying ahead of digital publishing trends and best practices in audience engagement
What you’ll need to succeed:
- Experience in audience development, social media or digital publishing for an online newspaper - ESSENTIAL.
- A strong understanding of SEO, content strategy and audience behaviour
- Excellent news sense and the ability to spot compelling, viral stories
- Great communication skills and the ability to collaborate across teams
- The ability to write sharp, clickable headlines and captions
- A data-driven mindset and confidence using analytics tools to guide decision-making
- Flexibility and resilience – this is a newsroom environment that moves fast!
What’s on offer: This is a fantastic opportunity to work at the heart of one of the UK’s most-read and most-recognised digital newsrooms, with the chance to contribute to major stories, help shape editorial strategy, and make a real impact on audience growth.
Audience Editor employer: MEDIA CONTACTS
Contact Detail:
MEDIA CONTACTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Editor
✨Tip Number 1
Familiarise yourself with the latest trends in digital publishing and audience engagement. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and innovative strategies.
✨Tip Number 2
Network with professionals in the field by attending industry events or joining online forums. Engaging with others who work in audience development can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your understanding of SEO and analytics tools by discussing specific examples of how you've used data to drive audience engagement in previous roles. This will demonstrate your capability to contribute effectively from day one.
✨Tip Number 4
Prepare for the interview by thinking about how you would approach current news stories and what strategies you would implement to enhance audience engagement. Being able to articulate your ideas clearly will set you apart.
We think you need these skills to ace Audience Editor
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in audience development, social media, and digital publishing. Emphasise any specific achievements or projects that demonstrate your ability to drive engagement and traffic.
Craft a Compelling Cover Letter: In your cover letter, express your passion for journalism and audience engagement. Mention specific examples of how you've successfully used SEO and analytics to shape content strategies in previous roles.
Showcase Your Skills: Include examples of sharp, clickable headlines and captions you've written. If possible, provide links to articles or content you've worked on that demonstrate your understanding of audience behaviour and trends.
Research the Company: Familiarise yourself with the digital news platform's style, audience, and recent stories. This will help you tailor your application and show that you're genuinely interested in contributing to their team.
How to prepare for a job interview at MEDIA CONTACTS
✨Showcase Your Audience Development Experience
Make sure to highlight your previous experience in audience development during the interview. Discuss specific strategies you've implemented that successfully increased engagement and traffic, as this role heavily relies on understanding audience behaviour.
✨Demonstrate Your SEO Knowledge
Be prepared to discuss your understanding of SEO and how it applies to content strategy. Share examples of how you've used SEO tools to optimise content and drive traffic, as this is a crucial aspect of the Audience Editor role.
✨Prepare for Collaboration Questions
Since this position requires working closely with various teams, think of examples where you've successfully collaborated with reporters or editors. Highlight your communication skills and how you’ve contributed to optimising content performance through teamwork.
✨Stay Updated on Digital Trends
Research current trends in digital publishing and audience engagement before your interview. Being knowledgeable about the latest developments will show your passion for the industry and your commitment to staying ahead in a fast-paced newsroom environment.
