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- Tasks: Lead media relations and create proactive communication strategies.
- Company: Join a respected organisation shaping public opinion through strategic media engagement.
- Benefits: Enjoy hybrid working, professional development opportunities, and a competitive salary.
- Why this job: Be part of a fast-paced environment with editorial involvement and collaboration with senior leaders.
- Qualifications: Confident communicator with strong writing skills and experience in media relations or journalism.
- Other info: Participate in a 24/7 media rota, including weekends and holidays.
The Press and Public Relations Officer role involves leading media relations by creating and managing proactive communication strategies, handling press enquiries, and producing content across various platforms. It also includes advising senior leaders on messaging and managing reputational risks through timely and strategic responses to media coverage.
Client Details: The client is a respected organisation with a strong public presence, focused on influencing policy and shaping public opinion through strategic media engagement and communications. It operates in a fast-paced environment, regularly interacting with journalists, stakeholders, and the wider public.
Description:
- Develop and implement proactive media strategies to raise public awareness.
- Respond swiftly and sensitively to media enquiries and critical news stories.
- Write and edit press releases, articles, and statements for various audiences.
- Provide strategic communications advice to senior leadership.
- Manage relationships with journalists, bloggers, and opinion-formers.
- Contribute editorially to the organisation's magazine.
- Coordinate with digital and social media teams to ensure consistent messaging.
- Support regional teams with media promotion and communications.
- Participate in a 24/7 media rota, including weekends and holidays.
- Monitor and evaluate media coverage, producing regular reports.
Profile: The successful candidate will be a confident communicator with strong writing skills, a sharp news sense, and experience in media relations or journalism. They will be proactive, resilient under pressure, and capable of managing multiple priorities while delivering clear, strategic messaging across various platforms.
Job Offer: Editorial involvement and collaboration with senior leadership. A fast-paced, varied environment with opportunities for professional development. Hybrid working setup with two days a week in the office. Salary range: 40,000 - 42,000 per annum.
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Officer
✨Tip Number 1
Familiarise yourself with the organisation's current media presence and recent press releases. Understanding their tone, style, and key messages will help you align your communication strategies with their objectives.
✨Tip Number 2
Network with professionals in the PR field, especially those who have experience in media relations. Attend industry events or join relevant online forums to build connections that could provide insights and potential referrals.
✨Tip Number 3
Stay updated on current events and trends in public relations and media. Being knowledgeable about the latest developments will not only enhance your discussions during interviews but also demonstrate your proactive approach to the role.
✨Tip Number 4
Prepare for potential interview scenarios by practising responses to common PR challenges, such as handling a media crisis or crafting a press release under tight deadlines. This will showcase your problem-solving skills and readiness for the fast-paced environment.
We think you need these skills to ace PR Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media relations, communications, and writing. Use specific examples that demonstrate your ability to manage press enquiries and create content for various platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for public relations and your understanding of the role. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience in advising senior leaders and managing reputational risks.
Showcase Your Writing Skills: Since strong writing skills are crucial for this role, consider including samples of your work, such as press releases or articles you've written. This will give the hiring team a clear idea of your writing style and capabilities.
Highlight Your Media Relationships: If you have existing relationships with journalists, bloggers, or opinion-formers, mention these in your application. Demonstrating your ability to manage these relationships can set you apart from other candidates.
How to prepare for a job interview at Michael Page
✨Showcase Your Communication Skills
As a PR Officer, strong communication is key. Be prepared to demonstrate your writing skills by discussing previous press releases or articles you've crafted. Highlight how your communication strategies have positively impacted media relations in the past.
✨Understand the Organisation's Media Landscape
Research the organisation thoroughly before the interview. Familiarise yourself with their recent media coverage, key messages, and public presence. This will allow you to speak knowledgeably about how you can enhance their media strategies.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to handle media crises or sensitive enquiries. Prepare examples from your experience where you successfully managed similar situations, showcasing your strategic thinking and resilience under pressure.
✨Demonstrate Your Proactivity
PR is all about being proactive. Share instances where you took the initiative to create media opportunities or improve communication strategies. This will show your potential employer that you can think ahead and act decisively.
