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- Tasks: Manage and optimise PPC campaigns across various platforms to drive digital growth.
- Company: Join a dynamic retail brand in Colchester focused on innovation and growth.
- Benefits: Enjoy a £35,000 salary, hybrid work, 25 days leave, and staff discounts.
- Why this job: Make a real impact in a fast-paced environment with a supportive team culture.
- Qualifications: 2+ years in PPC, strong Google Ads knowledge, and data-driven mindset required.
- Other info: Opportunity for career development in a growing business.
The predicted salary is between 28000 - 42000 £ per year.
Location: Colchester (Hybrid)
Salary: £35,000
Industry: Retail
We're working with a growing retail brand based in Colchester looking to hire a dedicated PPC Specialist to take ownership of their paid advertising channels and help accelerate their digital growth. This is a great opportunity for someone with a strong analytical mindset and hands-on experience managing PPC campaigns, looking to make an impact in a fast-paced, product-focused environment.
Responsibilities:
- Plan, execute, and optimise PPC campaigns across Google Ads, Microsoft Ads, and paid social platforms
- Monitor campaign performance, manage budgets, and ensure delivery against ROAS targets
- Conduct keyword research, competitor analysis, and A/B testing to improve results
- Create compelling ad copy and collaborate with the content/design teams to optimise landing pages
- Produce regular reports and performance insights for internal stakeholders
- Work closely with the wider marketing and e-commerce teams to align on strategy
Requirements:
- Minimum 2 years' experience in a PPC role, ideally within retail or e-commerce
- Strong knowledge of Google Ads and Google Analytics
- Demonstrable experience managing paid search budgets and driving ROI
- Data-driven with strong attention to detail and a test-and-learn mindset
- Experience with Microsoft Ads or paid social (Facebook, Instagram, TikTok) is a bonus
- Excellent communication and organisational skills
Benefits:
- £35,000 annual salary
- Hybrid working model (2-3 days per week in the Colchester office)
- 25 days annual leave plus bank holidays
- Staff discount, pension scheme, and career development opportunities
- Supportive, collaborative team culture in a growing business
Contact Detail:
In Technology Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially within the retail sector. This will not only help you during interviews but also demonstrate your passion and commitment to staying updated in a fast-evolving field.
✨Tip Number 2
Network with professionals in the PPC and digital marketing space. Attend industry events or join online forums where you can connect with others who may have insights or even job leads that could benefit your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that highlight your analytical skills and ability to drive ROI, as this is crucial for the role of a PPC Specialist.
✨Tip Number 4
Showcase your collaborative skills by thinking about how you would work with content and design teams. Be prepared to discuss how you would optimise landing pages and create compelling ad copy that aligns with broader marketing strategies.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in PPC, especially any roles within retail or e-commerce. Use specific metrics to demonstrate your success in managing campaigns and driving ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and detail how your analytical mindset aligns with the company's goals. Mention specific tools like Google Ads and Google Analytics that you are proficient in.
Showcase Your Skills: Include examples of successful PPC campaigns you've managed, focusing on your ability to optimise performance and manage budgets. Highlight any experience with A/B testing and keyword research.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a PPC Specialist role.
How to prepare for a job interview at In Technology Group Limited
✨Showcase Your Analytical Skills
As a PPC Specialist, you'll need to demonstrate your strong analytical mindset. Be prepared to discuss specific examples of how you've used data to optimise campaigns and improve ROI in your previous roles.
✨Familiarise Yourself with the Tools
Make sure you have a solid understanding of Google Ads, Microsoft Ads, and Google Analytics. Brush up on any recent updates or features that could be relevant to the role, as this will show your commitment and expertise.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific PPC challenges, such as budget management or A/B testing. Think through your past experiences and be ready to explain your thought process and the outcomes.
✨Communicate Effectively
Since collaboration with content and design teams is key, practice articulating your ideas clearly. Highlight your communication skills and how you've successfully worked with others to achieve campaign goals.
