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- Tasks: Lead PPC strategies on Google and Bing to drive quality leads for our brands.
- Company: Join National Accident Law, a trusted leader in personal injury claims with a supportive culture.
- Benefits: Enjoy remote work, 25 days holiday, pension contributions, and healthcare perks.
- Why this job: Make a real impact while working in a fun, inclusive environment with passionate colleagues.
- Qualifications: Two years of hands-on PPC experience and proficiency in Google Ads and data analysis tools.
- Other info: Monthly travel to Kettering office required; flexible and collaborative work culture.
The predicted salary is between 34000 - 45000 £ per year.
Location: Remote – with travel required to our Kettering office
Salary: £40,000 - £45,000
Hours: 37.5 hours, permanent
At National Accident Law, we live by our values of ‘We are curious’, ‘We are driven’, ‘We are passionate’ and ‘We are unified’. Our people work as one team to help individuals start their recovery journey and support our panel of solicitor firms.
The Senior PPC Executive is responsible for developing and implementing paid search strategies across Google and Bing to drive quality leads across each of our brands. Supporting the Senior PPC Manager, you will be conducting daily performance analysis, managing accounts, budgets, and bid strategies to ensure cost efficiency and optimal lead volumes.
THIS IS WHAT YOU WILL BE DOING AS A SENIOR PPC EXECUTIVE:
- Develop and execute PPC strategy for the business, ensuring the channel is delivering against commercial performance targets.
- Manage large scale campaigns, including budget allocation, bidding, and performance optimisation.
- Create and optimise effective ad copy, including headlines, descriptions, and calls-to-action.
- Formulate hypotheses for iterative landing page conversion rate optimisation.
- Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
- Closely monitor competitor PPC activity and use auction insights to drive performance and improve our position within the auctions.
AND HERE ARE SOME OF THE PERSONAL ATTRIBUTES THAT WOULD FIT THIS ROLE AND FIT OUR BUSINESS:
- A minimum of two years hands-on experience in Paid Search, comprising in-depth knowledge of Google Ads, Bing Ads, Scripts, GA4, and Google Tag Manager.
- Understanding of conversion tracking, including the ability to set up and analyse conversion tracking data.
- Proficiency in using data visualisation tools to create and analyse reports, including visualising trends, identifying opportunities, and making data-driven decisions.
- Commercially astute.
- Strong analytical skills with attention to detail.
- Passionate about delivering an excellent service.
- Driven to achieve results with strong workload management and prioritisation skills.
- Curious to challenge the status quo.
- Capable of working independently as well as taking a unified approach to collaborating with a wider team on the same goals.
- Proficient in the use of Microsoft Excel.
In addition to a competitive salary, we offer 25 days holiday, a contributory pension and a healthcare scheme with Simply Health. We have regular communication events, yearly award ceremonies and we have achieved Gold standard for Investors in People.
Please note that whilst this role can be done remotely, travel to our Kettering office is required at least once monthly and for important events.
Contact Detail:
National Accident Law Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on platforms like Google Ads and Bing Ads. This will not only help you understand the current landscape but also allow you to discuss innovative strategies during your interview.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of past campaigns you've managed. Be ready to discuss how you optimised budgets and improved performance metrics, as this aligns closely with what the role requires.
✨Tip Number 3
Research National Accident Law's values and culture thoroughly. Think about how your personal attributes align with their core values of being curious, driven, passionate, and unified, and be prepared to share specific examples that demonstrate these traits.
✨Tip Number 4
Network with current or former employees of National Accident Law on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
We think you need these skills to ace Senior PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and digital marketing. Focus on your hands-on experience with Google Ads, Bing Ads, and any successful campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for PPC and how your values align with those of National Accident Law. Mention specific achievements that demonstrate your analytical skills and ability to drive results.
Showcase Your Analytical Skills: Provide examples of how you've used data visualisation tools to analyse PPC performance. Highlight any instances where your insights led to improved campaign outcomes.
Demonstrate Cultural Fit: Reflect on the company's values of being curious, driven, passionate, and unified. Share experiences that illustrate how you embody these traits in your work and collaboration with teams.
How to prepare for a job interview at National Accident Law
✨Show Your Passion for PPC
Make sure to express your enthusiasm for paid search during the interview. Share specific examples of successful campaigns you've managed and how your passion drives you to stay updated with the latest trends in PPC.
✨Demonstrate Analytical Skills
Prepare to discuss your analytical approach to PPC. Be ready to explain how you use data visualisation tools and conversion tracking to optimise campaigns, and provide examples of how your analysis has led to improved performance.
✨Understand Their Values
Familiarise yourself with National Accident Law's core values: being curious, driven, passionate, and unified. Think of ways to demonstrate how you embody these values in your work and how they align with your professional ethos.
✨Prepare for Scenario Questions
Anticipate scenario-based questions that may test your problem-solving skills in PPC management. Consider situations where you've had to adjust budgets or strategies based on performance data and be ready to discuss your thought process.
