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- Tasks: Lead product marketing, craft messaging, and drive go-to-market strategies for a SaaS business.
- Company: Join a $100M+ SaaS pioneer backed by top private equity, ready to redefine its market position.
- Benefits: Enjoy a hands-on role with direct impact, collaborative culture, and opportunities for growth.
- Why this job: Be part of a transformative rebrand and see your ideas directly influence success.
- Qualifications: Experience in SaaS marketing, storytelling, and navigating complex B2B industries is essential.
- Other info: This role offers a chance to shape strategy and work closely with the new CMO.
The predicted salary is between 54000 - 84000 £ per year.
We’re looking for a commercially-minded Head of Product Marketing to own positioning, build value-led messaging, and elevate go-to-market execution for a global SaaS business entering a bold new phase. This is not a corporate ivory tower role. This is for someone who gets stuck in, someone who can shape strategy and roll up their sleeves to deliver it. You’ll be joining a business backed by one of the world’s top private equity firms, now operating independently, with ambitious plans to double revenue and redefine its market position.
The product is strong. The foundations are set. But the message needs to change, from feature-led to customer value–driven. That’s where you come in. You’ll be the right hand to a newly appointed CMO, with a mandate to reposition the brand and help transform a legacy B2B software business into a high-performing, SaaS-first growth engine.
What you’ll be doing:
- Crafting bold, differentiated messaging that shifts market perception and resonates with enterprise buyers across regulated industries.
- Leading product marketing with a sharp commercial lens: contributing to pipeline, cross-sell, upsell and renewal strategies.
- Partnering with Sales and Product to build enablement that actually gets used, and wins deals.
- Collaborating with analysts and market influencers to ensure we’re seen (and heard) as a category leader.
- Building and leading a small team, while remaining hands-on where it counts: frameworks, decks, messaging, launches, competitive intel.
- Helping bridge Product, Marketing and Sales, driving cohesion, clarity and momentum in a complex go-to-market landscape.
What we’re looking for:
- A strategic product marketer who’s scaled SaaS businesses through clear messaging and sharp GTM execution.
- Someone who’s owned and built a function, ideally in a business turning over $100M+ with a growth or transformation story.
- A storyteller who can translate technical features into business value, and knows how to back it up with commercial impact.
- Experience in regulated or complex B2B industries (think finance, healthcare, government, energy).
- Not afraid to write the content yourself, dig into market insight, or challenge the roadmap.
- Experience aligning internal functions through change, especially during PE-backed transformations or market repositioning.
Why now? Why this role?
This company is at a rare inflection point: great product, strong leadership, fresh investment, and a mandate for modernisation. You’ll be part of a complete rebrand, a go-to-market evolution, and a transformation of how the company speaks to, and wins with its customers. Here, your work won’t get lost in process. You’ll see the direct impact of your thinking and execution, from boardroom messaging to closed-won deals. The CMO is building a modern, collaborative marketing function where the right ideas get backed, and the right people get promoted.
Interested? Drop us your CV or reach out for a confidential chat.
SaaS Product Marketing Director employer: Animate
Contact Detail:
Animate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SaaS Product Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in SaaS product marketing. Understanding how to shift messaging from feature-led to customer value-driven is crucial. Research successful case studies of companies that have made similar transitions.
✨Tip Number 2
Network with professionals in the SaaS industry, especially those who have experience in regulated sectors like finance or healthcare. Engaging in conversations with these individuals can provide insights into effective strategies and common challenges.
✨Tip Number 3
Prepare to discuss your experience in aligning internal functions during transformations. Be ready to share specific examples of how you've successfully bridged gaps between Product, Marketing, and Sales in previous roles.
✨Tip Number 4
Showcase your storytelling skills by preparing a few examples of how you've translated technical features into compelling business value. This will demonstrate your ability to resonate with enterprise buyers and contribute to the company's growth.
We think you need these skills to ace SaaS Product Marketing Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the SaaS Product Marketing Director position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing, especially in SaaS environments. Highlight specific achievements related to messaging, go-to-market strategies, and team leadership that demonstrate your ability to drive growth.
Write a Tailored Cover Letter: In your cover letter, focus on how your skills and experiences make you the ideal candidate for this role. Emphasise your storytelling ability and how you've successfully transformed messaging in previous roles, particularly in regulated industries.
Showcase Your Strategic Thinking: Use your application to illustrate your strategic mindset. Provide examples of how you've contributed to pipeline growth, cross-sell strategies, or market repositioning in past roles, demonstrating your commercial acumen and hands-on approach.
How to prepare for a job interview at Animate
✨Understand the Company’s Vision
Before the interview, make sure you grasp the company's current position and its ambitious plans for growth. Familiarise yourself with their product offerings and how they aim to transform their messaging from feature-led to customer value-driven.
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience in scaling SaaS businesses and how you've successfully crafted messaging that resonates with enterprise buyers. Highlight specific examples where your strategic input has led to measurable commercial impact.
✨Demonstrate Hands-On Experience
This role requires someone who can roll up their sleeves. Share instances where you've been directly involved in product marketing initiatives, such as crafting messaging frameworks or leading successful go-to-market launches.
✨Prepare for Collaborative Scenarios
Expect questions about how you’ve worked with Sales, Product, and other teams to drive cohesion and clarity. Be ready to discuss how you’ve aligned internal functions during periods of change, especially in a PE-backed environment.
