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For Companies At a Glance
- Tasks: Lead marketing strategies for institutional clients, driving growth and engagement.
- Company: Goldman Sachs is a global leader in financial services, committed to diversity and professional development.
- Benefits: Enjoy comprehensive benefits, professional growth opportunities, and a diverse work environment.
- Why this job: Join a dynamic team making a real impact in the asset management industry.
- Qualifications: 7+ years in financial marketing, strong strategic thinking, and excellent communication skills required.
- Other info: Remote work options available; commitment to inclusivity and support for candidates with disabilities.
The predicted salary is between 72000 - 108000 £ per year.
Role Summary
This vice president will play a key role in devising and executing marketing strategies to support the growth of our institutional business in the UK, including pension funds, endowments, foundations, sovereign wealth funds, and insurers. The vice president will partner with client-facing business leaders, product strategy, investment teams, and broader AM Marketing teams to identify and harness top commercial priorities, translating them into full-funnel plans to fuel business growth in this segment.
Position Responsibilities
- Channel marketing vision and implementation: Research, plan, develop, and implement an integrated marketing strategy for AM’s institutional and insurance client segments to support overall business growth.
- Brand narrative: Ensure the Asset Management value proposition and messaging pillars are integrated into all institutional and insurance marketing activities globally.
- Client research: Collaborate with AM brand marketing and business leaders to analyze client perceptions and identify areas for improvement to support business objectives.
- Campaigns and execution: Develop and execute impactful lead generation and client retention campaigns across digital, media, and in-person channels.
- Content: Work with content and product marketing teams to deliver a content calendar that supports the marketing strategy, including editorial ideas, content creation, and continuous improvement of marketing and sales materials.
- Measurement and reporting: Provide end-to-end reporting on marketing impact, including ROI analysis, and adjust strategies as needed for optimal results.
- Risk management: Ensure all marketing communications adhere to regulatory and procedural guidelines, proactively managing operational risks.
- Team effectiveness: Drive operational efficiency within the marketing team, ensuring high motivation, engagement, and scalability.
- Partnership and collaboration: Maintain strong relationships with other marketing leaders, corporate communications, sales, investment heads, and key stakeholders globally.
Qualifications
- 7+ years in a similar role within a leading financial institution, with a proven track record of measurable impacts and achievements.
- Deep knowledge of the asset management industry, including clients, products, regulations, and competitors.
- Strong strategic thinking, commercial awareness, and business acumen.
- Experience working effectively in complex, matrixed organizations with excellent communication, influencing, and presentation skills.
- Ability to present investment views clearly, synthesize information, and develop compelling narratives.
- Proven integrated marketing skills across strategy and execution, leveraging subject matter experts for effective outcomes.
- Solid digital marketing experience, including martech, lead generation, and analytics in B2B environments.
- Ability to work under pressure at varying speeds while maintaining high standards.
- Bachelor’s Degree (BA/BS); MBA and/or CFA preferred.
About Goldman Sachs
Goldman Sachs is committed to fostering diversity and inclusion, offering professional growth opportunities, and providing comprehensive benefits. Founded in 1869 and headquartered in New York, we operate globally. Learn more at GS.com/careers.
We provide accommodations for candidates with disabilities during our recruiting process.
Contact Detail:
Goldman Sachs Group, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Asset & Wealth Management - Head of Institutional Marketing - Vice President - London
✨Tip Number 1
Network with professionals in the asset management industry, especially those who have experience in institutional marketing. Attend industry events and webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific challenges and opportunities facing institutional clients like pension funds and endowments. This knowledge will help you tailor your discussions and demonstrate your understanding of their needs during interviews.
✨Tip Number 3
Showcase your ability to develop integrated marketing strategies by preparing case studies or examples from your previous roles. Be ready to discuss how these strategies led to measurable business growth.
✨Tip Number 4
Stay updated on the latest digital marketing tools and analytics techniques relevant to B2B environments. Being knowledgeable about martech can set you apart and demonstrate your commitment to leveraging technology for effective marketing.
We think you need these skills to ace Asset & Wealth Management - Head of Institutional Marketing - Vice President - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in asset and wealth management, particularly in institutional marketing. Use specific examples of past achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also demonstrates your understanding of the asset management industry. Mention how your strategic thinking and marketing skills can contribute to the growth of Goldman Sachs' institutional business.
Highlight Relevant Skills: Emphasise your integrated marketing skills, digital marketing experience, and ability to work in complex organisations. Use keywords from the job description to ensure your application resonates with the hiring team.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for a role at this level.
How to prepare for a job interview at Goldman Sachs Group, Inc.
✨Understand the Asset Management Landscape
Make sure you have a solid grasp of the asset management industry, including key players, regulations, and current trends. This knowledge will help you demonstrate your expertise and show that you're well-prepared for the role.
✨Showcase Your Strategic Thinking
Be ready to discuss specific examples of how you've developed and executed marketing strategies in previous roles. Highlight your ability to translate commercial priorities into actionable plans that drive business growth.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with various teams, think of instances where you've successfully collaborated with others. Be prepared to share how you built relationships and drove results through teamwork.
✨Demonstrate Your Digital Marketing Savvy
Given the emphasis on digital channels, be prepared to discuss your experience with digital marketing tools and analytics. Share examples of successful lead generation campaigns you've executed and the impact they had on business outcomes.
