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For Companies At a Glance
- Tasks: Lead marketing strategies for institutional clients, driving growth and engagement.
- Company: Goldman Sachs is a global leader in financial services, committed to diversity and professional growth.
- Benefits: Enjoy comprehensive benefits, remote work options, and a supportive environment for personal development.
- Why this job: Join a dynamic team, make an impact, and enhance your skills in a prestigious firm.
- Qualifications: 7+ years in financial marketing, strong strategic thinking, and excellent communication skills required.
- Other info: Opportunities for professional growth and a commitment to diversity and inclusion.
The predicted salary is between 72000 - 108000 £ per year.
Role Summary
This vice president will play a key role in devising and executing marketing strategies to support the growth of our institutional business in the UK, including pension funds, endowments, foundations, sovereign wealth funds, and insurers. The vice president will partner with client-facing business leaders, product strategy, investment teams, and broader AM Marketing teams to identify and harness top commercial priorities, translating them into full-funnel plans to fuel business growth in this segment.
Position Responsibilities
- Channel marketing vision and implementation: Research, plan, develop, and implement an integrated marketing strategy for AM’s institutional and insurance client segments to support overall business growth.
- Brand narrative: Ensure the Asset Management value proposition and messaging pillars are integrated into all institutional and insurance marketing activities globally.
- Client research: Collaborate with AM brand marketing and business leaders to analyze client perceptions and identify areas for improvement to support business objectives.
- Campaigns and execution: Develop and execute impactful lead generation and client retention campaigns across digital, media, and in-person channels.
- Content: Work with content and product marketing teams to deliver a content calendar that supports the marketing strategy, including editorial ideas, content creation, and continuous improvement of marketing and sales materials.
- Measurement and reporting: Provide end-to-end reporting on marketing impact, including ROI analysis, and adjust strategies as needed for optimal results.
- Risk management: Ensure all marketing communications adhere to regulatory and procedural guidelines, proactively managing operational risks.
- Team effectiveness: Drive operational efficiency within the marketing team, ensuring high motivation, engagement, and scalability.
- Partnership and collaboration: Maintain strong relationships with other marketing leaders, corporate communications, sales, investment heads, and key stakeholders globally.
Qualifications
- 7+ years in a similar role within a leading financial institution, with a proven track record of measurable impacts and achievements.
- Deep knowledge of the asset management industry, including clients, products, regulations, and competitors.
- Strong strategic thinking, commercial awareness, and business acumen.
- Experience working effectively in complex, matrixed organizations with excellent communication, influencing, and presentation skills.
- Ability to present investment views clearly, synthesize information, and develop compelling narratives.
- Proven integrated marketing skills across strategy and execution, leveraging subject matter experts for effective outcomes.
- Solid digital marketing experience, including martech, lead generation, and analytics in B2B environments.
- Ability to work under pressure at varying speeds while maintaining high standards.
- Bachelor’s Degree (BA/BS); MBA and/or CFA preferred.
About Goldman Sachs
Goldman Sachs is committed to fostering diversity and inclusion, offering professional growth opportunities, and providing comprehensive benefits. Founded in 1869 and headquartered in New York, we operate globally. Learn more at GS.com/careers.
We provide accommodations for candidates with disabilities during our recruiting process.
Asset & Wealth Management - Head of Institutional Marketing - Vice President - London employer: Goldman Sachs Group, Inc.
Contact Detail:
Goldman Sachs Group, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Asset & Wealth Management - Head of Institutional Marketing - Vice President - London
✨Tip Number 1
Network with professionals in the asset management industry, especially those who have experience in institutional marketing. Attend industry events and webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific challenges and opportunities facing institutional clients like pension funds and endowments. This knowledge will help you tailor your discussions and demonstrate your understanding of their needs during interviews.
✨Tip Number 3
Showcase your ability to develop integrated marketing strategies by preparing case studies or examples from your previous roles. Be ready to discuss how you successfully executed campaigns that drove measurable results.
✨Tip Number 4
Highlight your experience with digital marketing tools and analytics, as these are crucial for measuring campaign effectiveness. Be prepared to discuss how you've used data to inform your marketing strategies and improve ROI.
We think you need these skills to ace Asset & Wealth Management - Head of Institutional Marketing - Vice President - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in asset and wealth management, particularly in institutional marketing. Use specific examples of past achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also demonstrates your understanding of the asset management industry. Mention how your strategic thinking and marketing skills can contribute to the growth of Goldman Sachs' institutional business.
Highlight Relevant Skills: Emphasise your integrated marketing skills, digital marketing experience, and ability to work in complex organisations. Use keywords from the job description to ensure your application resonates with the hiring team.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents for any grammatical errors or typos. A polished application reflects your attention to detail and professionalism, which is crucial for a role at this level.
How to prepare for a job interview at Goldman Sachs Group, Inc.
✨Understand the Asset Management Landscape
Make sure you have a solid grasp of the asset management industry, including key players, regulations, and current trends. This knowledge will help you demonstrate your expertise and show that you're well-prepared for the role.
✨Showcase Your Strategic Thinking
Be ready to discuss specific examples of how you've developed and executed marketing strategies in previous roles. Highlight your ability to align marketing efforts with business objectives and demonstrate measurable impacts.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Be prepared to discuss how you build relationships and drive team effectiveness in a complex environment.
✨Demonstrate Digital Marketing Savvy
Given the emphasis on digital channels, be ready to talk about your experience with digital marketing tools, lead generation, and analytics. Share specific campaigns you've worked on and the results achieved to showcase your skills.
