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- Tasks: Drive lead generation and create demand for innovative cooling technology in the B2B market.
- Company: Iceotope is revolutionising cooling tech for high-performance computing and AI infrastructure.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Join a cutting-edge company making a real impact on energy efficiency and environmental sustainability.
- Qualifications: Bachelor's degree in marketing or related field; experience in B2B demand generation preferred.
- Other info: Proficiency in marketing automation tools and strong analytical skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
About Iceotope
Iceotope is pioneering a revolution in cooling technology for high-performance computing and AI infrastructure. Our innovative precision liquid cooling solutions are creating an entirely new category in thermal management, enabling unprecedented energy efficiency, reduced environmental impact, and enhanced computational density. By replacing traditional air cooling with our advanced liquid cooling technology, we’re helping organizations around the world make AI cool—both literally and figuratively.
Role Purpose
The B2B Demand Generation Specialist will play a crucial role in driving the growth and success of Iceotope by generating high-quality leads and creating demand for our products and services within the business-to-business (B2B) market. Their primary responsibility will be to develop and execute effective demand generation strategies to identify and engage potential customers, nurture leads, and drive conversions. They will work closely with marketing, sales, product teams, agencies, and partners to optimize lead generation efforts and contribute to revenue growth. The Specialist will also provide sales enablement support and ensure consistency of brand voice and style across all channels.
Key Responsibilities
- Develop and implement B2B demand generation strategies: Research, plan, and execute targeted demand generation campaigns across various channels (events, email marketing, content marketing, video, social media, SEO, PPC, etc.) to generate leads and create awareness of our products or services within the B2B market.
- Lead generation and qualification: Identify target market segments and buyer personas and develop comprehensive lead generation strategies to attract and capture potential customers. Implement lead nurturing programs to engage and qualify leads for the sales team.
- Content creation and optimization: Collaborate with the marketing team to create compelling content (e.g., whitepapers, case studies, webinars, blog posts) that aligns with buyer personas and effectively addresses their pain points and needs. Optimize content for lead generation and SEO purposes.
- Campaign tracking and analysis: Monitor and analyse the performance of demand generation campaigns, including lead generation, conversion rates, and ROI. Utilize data and analytics to identify areas of improvement and implement data-driven optimizations to enhance campaign effectiveness.
- Collaboration with cross-functional teams: Work closely with sales, marketing, product teams, and partners to align demand generation strategies with overall business objectives. Provide feedback and insights to improve product positioning, messaging, and campaign targeting.
- Marketing automation and lead nurturing: Utilize marketing automation tools to design and execute lead nurturing workflows, including email campaigns, content distribution, and personalized messaging. Continuously optimize lead scoring and qualification processes.
- Market research and competitive analysis: Stay informed about industry trends, market dynamics, and competitor activities to identify new opportunities and ensure our demand generation efforts remain innovative and competitive.
- Reporting and communication: Generate regular reports on demand generation activities, campaign performance, and lead conversion rates. Present findings, insights, and recommendations to key stakeholders and leadership teams.
Skills and Experience
- Bachelor's degree in marketing, business administration, or a related field. Relevant certifications or advanced degrees are a plus.
- Proven experience in B2B demand generation, preferably within the technology/hardware industry.
- Solid understanding of B2B marketing principles, lead generation techniques, and sales funnel optimization.
- Proficiency in marketing automation platforms (Pardot is a plus) and CRM systems (Salesforce is a plus) to drive and track demand generation efforts.
- Strong analytical skills with the ability to analyse campaign data, draw insights, and implement data-driven optimizations.
- Excellent communication skills, both written and verbal. Ability to create persuasive and engaging content tailored to B2B audiences.
- Demonstrated experience with events, content marketing, video, SEO, email marketing, social media advertising, and other demand generation tactics.
- Ability to work collaboratively in cross-functional teams and effectively manage multiple projects and deadlines.
- Self-motivated with a proactive mindset, able to work independently and take ownership of projects and initiatives.
- Strong attention to detail, organizational skills, and ability to prioritize tasks effectively.
Demand Generation Specialist employer: Iceotope
Contact Detail:
Iceotope Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Specialist
✨Tip Number 1
Familiarise yourself with Iceotope's innovative cooling technology and its applications in high-performance computing. Understanding the product will help you articulate how your demand generation strategies can effectively target potential B2B customers.
✨Tip Number 2
Network with professionals in the technology and hardware industry, especially those involved in B2B marketing. Attend relevant events or webinars to gain insights into current trends and challenges, which can inform your approach to demand generation.
✨Tip Number 3
Showcase your experience with marketing automation tools and CRM systems, particularly Pardot and Salesforce. Being able to demonstrate your proficiency in these platforms will set you apart as a candidate who can hit the ground running.
✨Tip Number 4
Prepare to discuss specific demand generation campaigns you've executed in the past. Highlight your analytical skills by sharing how you tracked performance and optimised campaigns based on data-driven insights, as this aligns closely with the role's responsibilities.
We think you need these skills to ace Demand Generation Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and skills required for the Demand Generation Specialist position at Iceotope. Tailor your application to highlight relevant experiences that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your experience in B2B demand generation, particularly in the technology sector. Use specific metrics to demonstrate your achievements, such as lead conversion rates or successful campaign outcomes.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for Iceotope's innovative cooling technology. Discuss how your background in marketing and demand generation can contribute to their growth and success, and mention any relevant projects you've worked on.
Highlight Relevant Skills: Make sure to emphasise your proficiency in marketing automation tools and CRM systems, as well as your analytical skills. Provide examples of how you've used data to optimise campaigns and drive results in previous roles.
How to prepare for a job interview at Iceotope
✨Know Your Demand Generation Strategies
Familiarise yourself with various demand generation strategies, especially those relevant to B2B marketing. Be prepared to discuss specific campaigns you've executed in the past and how they contributed to lead generation and conversions.
✨Showcase Your Analytical Skills
Highlight your ability to analyse campaign performance data. Be ready to provide examples of how you've used analytics to optimise campaigns and improve ROI, as this is crucial for the role.
✨Prepare for Content Creation Questions
Since content plays a vital role in demand generation, be prepared to discuss your experience in creating engaging content. Bring examples of whitepapers, case studies, or blog posts that you've developed, and explain how they addressed specific buyer personas.
✨Demonstrate Collaboration Experience
This role requires working closely with cross-functional teams. Share examples of how you've collaborated with sales, marketing, or product teams in the past, and how that collaboration led to successful outcomes.
