Video Platform Marketing Lead

This brand is building something exciting — a software platform that helps sales people reclaim their time from admin giving them more time to actually sell. They believe that B2B doesn’t have to be boring. They believe their brand should be as beloved as Monzo or Duolingo. And now they’re looking for a Video Platform Marketing Lead to help them make that happen.

This isn’t just a content role. This is a creative, strategic and hands-on leadership opportunity for a video-first marketer who wants to shape the voice, style and emotional connection of a fast-growing tech brand — by building an entirely new video-on-demand platform for their audience as well as delivering video content via YouTube and Instagram that builds a strong following.

Your Mission

Join as Video Platform Marketing Lead to take the reins of their new video content channel — a dedicated VOD platform filled with snappy, useful, fun, empathetic video content that makes SDRs not just like them, but love them. You’ll be the driving force behind a library of engaging videos: sales training clips, motivational shorts, behind-the-scenes brand storytelling, expert interviews, and product how-tos. Think of it like Netflix for SDRs — but with the creative polish and energy of B2C brands that know how to speak human. You’ll be experimenting constantly with Instagram Reels, YouTube Shorts, LinkedIn videos, and more — finding the right hooks, formats and visual language that turn B2B awareness into genuine fandom. This is a rare opportunity to build something from the ground up — in a company that truly believes video is the most powerful tool for building community and customer loyalty.

What You’ll Be Doing

• Build and launch a new on-demand video platform for SDRs and sales professionals — creating everything from bite-sized training clips to original series that make their audience feel seen.
• Lead all video marketing output across Instagram, YouTube, and LinkedIn — growing their presence, voice and visual identity across social channels.
• Script, shoot, edit and publish short-form video content that’s entertaining, informative and emotionally resonant — while keeping a sharp eye on engagement metrics and performance.
• Work closely with product and customer teams to translate product features into human-first content that feels personal and valuable.
• Act as the creative lead and brand custodian for all things video — shaping tone, look and storytelling style.
• Collaborate with SDRs and sales leaders to create content that reflects the reality of the role, builds empathy, and helps them succeed.
• Constantly test and iterate formats, hooks, and campaigns to drive deeper engagement.
• Bring B2C creativity to a B2B world — using humour, storytelling, and emotional intelligence to break the mould of traditional SaaS content.

Who We’re Looking For

• You’re a video-first storyteller. You have at least 5 years of experience in video marketing, video journalism, social content production or creative media.
• You’re a master of Instagram Reels, YouTube Shorts, and LinkedIn video formats — with a strong portfolio that shows how you’ve built reach and community through engaging content.
• You can script, shoot, and edit videos on your own — and you’re fast.
• You know how to create content that’s lo-fi when it needs to be, and polished when it counts.
• You understand what it takes to build a brand people root for — and you want to be part of doing that in B2B.
• You’re a strategist and a doer — someone who can set the vision and execute daily.
• You’re not afraid to be in front of the camera.
• You have a natural empathy for sales teams, and know how to create content that supports, motivates and connects with them emotionally.
• You have a strong sense of humour and creativity, and you’re not afraid to push the boundaries of what B2B content can look and sound like.
• Experience working in a startup or fast-paced environment is a plus — you’re comfortable with autonomy, experimentation, and rapid iteration.

What’s in it for you?

The brand is building something new, not just another SaaS playbook. Your work will shape the heart of their brand and community. You’ll have end-to-end creative freedom to try new formats, experiment with storytelling, and invent new ways to engage SDRs with video. Join a passionate, supportive and smart international team who genuinely care about users — and each other. Competitive salary + equity options — share their growth and success. A fast-paced, startup environment where your work will have a direct impact — every single day.