FMCG Brand Marketing Manager

Brand Executive / Senior Executive – HDB About the Role: As a Senior Executive, you will play a critical role in supporting the Head of HDB across product management, marketing, sales operations, and e-commerce initiatives. Coordinate with HQ on product innovation and renovation pipeline projects, ensuring timely launches through collaboration on marketing claims and packaging development. Partner with sales, marketing, and supply chain teams to facilitate seamless product launches, serving as a key liaison between internal departments and external suppliers/partners. Conduct market research to identify customer needs and trends, analyse competitor products and market positioning, and provide insights to senior leadership regarding market opportunities and risks. Collaborate with the sales team to drive marketing initiatives and promotional activities. Support the planning, execution, and analysis of marketing campaigns, providing reports on performance and outcomes. Work closely with the E-commerce Manager to optimise product listings, descriptions, and digital assets for online platforms to enhance visibility and sales. Handle administrative sales tasks, including creating new customer accounts, monitoring sales progress, and arranging product samples. Take ownership of ad hoc projects within the scope of marketing and sales operations as required. Minimum of 2 years of experience in a brand management role, ideally with exposure to marketing, sales operations, and e-commerce. Strong project management and analytical skills, with the ability to manage multiple priorities effectively. Highly organised and detail-oriented, with the capacity to manage projects under tight deadlines. Passionate in consumer goods, FMCG or Beauty background is a plus