Digital Analyst

Digital Analyst

Leeds Full-Time 36000 - 54000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Analyse customer journeys and optimise online performance using GA4.
  • Company: Join a leading global health & beauty retailer with a strong digital presence.
  • Benefits: Enjoy hybrid working, competitive salary, and performance bonuses.
  • Why this job: Be part of a digitally innovative team impacting customer experiences.
  • Qualifications: Strong GA4 experience and proficiency in data visualisation tools required.
  • Other info: Work collaboratively across teams and stay ahead of digital trends.

The predicted salary is between 36000 - 54000 ÂŁ per year.

Base pay range

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Overview

We’re working with a global marketing agency that partners with household-name brands across multiple international markets. They’re looking to hire a Digital Analyst with experience working closely with marketing teams and delivering customer insight to join their growing analytics function and support insight‑led decision‑making.

The Role

As a Digital Analyst, you\’ll focus on analysing digital and marketing performance while generating customer insights to inform strategy. This is a hands‑on, insight‑driven role within a fast‑paced agency environment.

Marketing Optimisation & Performance Analysis

  • Analyse paid media performance across platforms including Google Ads, LinkedIn, and Campaign Manager 360
  • Build and maintain dashboards using Power BI (with exposure to Looker and Tableau)
  • Evaluate creative effectiveness, headlines, bidding strategies, and regional performance
  • Combine data from multiple sources, including GA4 and Adobe Analytics, to deliver actionable insights
  • Translate analysis into clear recommendations that directly inform marketing decisions

Customer Analytics

  • Analyse customer behaviour, loyalty, membership, and purchasing trends
  • Identify patterns, changes, and underlying drivers behind customer actions
  • Create clear, impactful visualisations and presentations for stakeholders
  • Communicate insights in a way that supports commercial decision‑making

Additional Responsibilities

  • Contribute to ad‑hoc insight projects across the agency
  • Support cross‑client and cross‑sector analytical initiatives

Skills & Experience

  • Strong experience with Power BI and Looker
  • Experience with GA4 and Adobe Analytics
  • Previous experience in a marketing agency or analytics‑focused environment

Please note we cannot offer sponsorship for this position.

Seniority level

Entry level

Employment type

Full‑time

Job function

Information Technology

Industries

Data Infrastructure and Analytics

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Contact Detail:

Harnham Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Analyst

✨Tip Number 1

Familiarise yourself with GA4 and its features. Since this role requires strong GA4 experience, consider taking online courses or tutorials to deepen your understanding of its implementation and auditing processes.

✨Tip Number 2

Brush up on your data visualisation skills. Get comfortable using tools like Power BI, Tableau, or Looker by creating sample dashboards that showcase your ability to present data clearly and effectively.

✨Tip Number 3

Network with professionals in the digital analytics field. Attend industry meetups or webinars to connect with others who work in similar roles, as they can provide insights and potentially refer you to opportunities.

✨Tip Number 4

Stay updated on the latest trends in eCommerce and digital analytics. Follow relevant blogs, podcasts, and social media channels to ensure you can discuss current market dynamics and customer behaviour during interviews.

We think you need these skills to ace Digital Analyst

Strong GA4 experience
Data visualisation skills (Power BI, Tableau, Looker)
Proficiency in SQL and BigQuery
Understanding of A/B testing methodologies
Stakeholder management skills
Excellent communication skills
Commercial awareness in eCommerce
Analytical skills for customer journey analysis
Experience in retail or eCommerce sector
Knowledge of app analytics
Understanding of omnichannel customer data
Ability to influence strategy through data insights

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience with GA4, data visualisation tools like Power BI or Tableau, and any relevant A/B testing projects. Use specific examples to demonstrate your skills in analysing customer journeys and website performance.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background in digital analytics aligns with their needs, particularly your experience in stakeholder management and eCommerce insights.

Showcase Relevant Projects: If you have worked on specific projects that involved GA4 audits or dashboard creation, include these in your application. Briefly describe the project, your role, and the impact it had on the business.

Highlight Continuous Learning: Mention any recent courses or certifications related to digital analytics, data visualisation, or eCommerce trends. This shows your commitment to staying updated in the fast-evolving digital landscape.

How to prepare for a job interview at Harnham

✨Showcase Your GA4 Expertise

Make sure to highlight your experience with Google Analytics 4 during the interview. Be prepared to discuss specific projects where you've implemented or audited GA4, and how your insights led to improved performance.

✨Demonstrate Data Visualisation Skills

Familiarise yourself with the data visualisation tools mentioned in the job description, such as Power BI, Tableau, or Looker. Bring examples of dashboards you've created and be ready to explain how they helped drive business decisions.

✨Prepare for Stakeholder Scenarios

Since strong stakeholder management is crucial for this role, think of examples where you've successfully communicated complex data to non-technical stakeholders. Practice explaining your findings in a clear and concise manner.

✨Stay Updated on Digital Trends

Research current trends in digital analytics and eCommerce. Being able to discuss recent developments or case studies will show your passion for the industry and your commitment to staying informed.

Digital Analyst
Harnham
Location: Leeds
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H
  • Digital Analyst

    Leeds
    Full-Time
    36000 - 54000 ÂŁ / year (est.)
  • H

    Harnham

    50-100
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