Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead SEO and PPC strategies to boost online visibility for healthcare platforms.
- Company: Join a fast-growing healthcare group focused on making expert-led care accessible through digital innovation.
- Benefits: Enjoy potential hybrid work, competitive salary, and exposure to cutting-edge AI tools.
- Why this job: Make a real impact on patient outcomes while working with a mission-driven team of experts.
- Qualifications: 2-3 years in SEO and PPC, preferably in healthcare; strong analytical skills required.
- Other info: Opportunity to shape digital growth across multiple brands and collaborate with diverse professionals.
The predicted salary is between 28800 - 48000 £ per year.
Location: On-site (with potential to become hybrid)
Job Type: Full-Time
Salary: Competitive, based on experience
About Us
We are a fast-growing healthcare group with a portfolio of four distinct websites spanning private clinics, digital health services, and preventative care. Our mission is to make expert-led healthcare more accessible, discoverable, and patient-friendly through digital innovation. We are now looking for a talented SEO and PPC Specialist to join our team and elevate our online visibility through data-driven strategies and AI-powered tools.
Role Overview
As our in-house SEO and PPC Specialist, you will lead the development and execution of digital marketing strategies to drive organic and paid traffic across our healthcare platforms. You will be responsible for on-page SEO, local SEO, content optimisation, backlink acquisition, paid search campaigns, and performance reporting. Your work will play a critical role in increasing patient engagement, lead generation, and brand visibility across Google, Bing, and other digital platforms.
Key Responsibilities
- Search Engine Optimisation (SEO)
- Execute comprehensive on-page and technical SEO across all four healthcare websites
- Optimise content, metadata, site architecture, internal linking, and page speed
- Manage and enhance local SEO, including Google Business Profiles and Bing Places
- Develop and manage a backlink strategy including guest blogging, directory submissions, and collaborations with influencers/partners
- Create and edit SEO-friendly blog posts using AI tools and keyword research
- Plan, execute, and optimise Google Ads and Bing Ads campaigns (Search, Display, Remarketing)
- Manage campaign budgets, A/B test ad creatives, and continuously refine targeting
- Report on ad performance and ROI; provide recommendations for scaling successful campaigns
- Use Google Analytics, Google Search Console, Google Tag Manager, and other relevant tools to track KPIs and website performance
- Produce regular performance reports highlighting key insights, wins, and areas for improvement
- Monitor competitor activity and trends to identify opportunities for growth
- Leverage AI tools (e.g., ChatGPT, Surfer SEO, Jasper) for content creation, keyword strategy, and SEO audits
- Stay up-to-date with emerging digital trends and integrate automation where applicable to improve workflow efficiency
Required Skills & Experience
- Minimum 2–3 years of hands-on experience in SEO and PPC, preferably in a healthcare, wellness, or regulated industry
- Proficient in Google Ads, Bing Ads, Google Business Profiles, Google Analytics, and Search Console
- Solid understanding of E-E-A-T, keyword research, backlink strategies, schema markup, and site audits
- Familiarity with AI tools for SEO and content optimisation
- Strong content writing/editing skills with an eye for healthcare accuracy and readability
- Experience managing multiple websites and juggling priorities in a fast-paced environment
- Data-driven mindset with excellent analytical and problem-solving abilities
- Comfortable working on-site with potential to shift to a hybrid model after probation
Preferred Qualifications
- Experience in medical marketing or working with clinics, digital health platforms, or private healthcare brands
- Familiarity with tools such as Ahrefs, SEMrush, Screaming Frog, Surfer SEO, Jasper, or Clearscope
- Basic HTML/CSS knowledge for minor front-end SEO improvements
- Understanding of healthcare advertising regulations (e.g. Google Ads policy for medical terms)
Why Join Us?
- Be part of a mission-driven team making a real difference in patient outcomes
- Work alongside clinicians, designers, and tech experts building the future of healthcare
- Opportunity to shape the digital growth of a multi-brand portfolio
- Exposure to cutting-edge AI and marketing automation tools
- Potential to move into a hybrid working model after initial training period
To Apply:
Please send your CV, portfolio/examples of past campaigns, and a brief cover letter outlining your relevant experience and why you would be a great fit.
SEO and PPC Specialist (Healthcare Sector) (City Of London) employer: Pouch Health
Contact Detail:
Pouch Health Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO and PPC Specialist (Healthcare Sector) (City Of London)
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and PPC, especially within the healthcare sector. Understanding the unique challenges and regulations in this field will give you an edge during interviews.
✨Tip Number 2
Showcase your experience with AI tools relevant to SEO and PPC. Be prepared to discuss how you've used these tools to enhance your strategies and results in previous roles.
✨Tip Number 3
Network with professionals in the healthcare marketing space. Attend industry events or join online forums to connect with others who can provide insights or even referrals for the position.
✨Tip Number 4
Prepare to discuss specific campaigns you've managed, focusing on your analytical approach and the results achieved. Highlighting your data-driven mindset will resonate well with our team.
We think you need these skills to ace SEO and PPC Specialist (Healthcare Sector) (City Of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SEO and PPC, especially within the healthcare sector. Use specific examples of past campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about digital marketing in healthcare. Mention how your skills align with the company's mission to improve patient outcomes through digital innovation.
Showcase Your Portfolio: Include examples of your previous work, such as successful SEO strategies or PPC campaigns. Highlight any metrics that showcase your impact, like increased traffic or improved conversion rates.
Research the Company: Familiarise yourself with the healthcare group’s websites and their digital presence. Understanding their brand and audience will help you tailor your application and show that you're genuinely interested in the role.
How to prepare for a job interview at Pouch Health
✨Showcase Your SEO and PPC Knowledge
Be prepared to discuss your hands-on experience with SEO and PPC strategies, especially in the healthcare sector. Highlight specific campaigns you've worked on, the tools you used, and the results achieved to demonstrate your expertise.
✨Familiarise Yourself with AI Tools
Since the role involves leveraging AI for content creation and optimisation, make sure to mention any experience you have with tools like ChatGPT or Surfer SEO. Discuss how these tools can enhance digital marketing efforts.
✨Understand Healthcare Regulations
Brush up on the advertising regulations specific to healthcare, such as Google Ads policies for medical terms. Being knowledgeable about these regulations will show that you are serious about compliance and ethical marketing practices.
✨Prepare Questions About the Company
Demonstrate your interest in the company by preparing thoughtful questions about their digital marketing strategies, team dynamics, and future goals. This shows that you are not only interested in the position but also in contributing to their mission.
