Dreams Ltd | Consumer PR Executive

At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well. There`s over 250 of us at our affectionally named `Bedquarters` in High Wycombe, Buckinghamshire, where every dreamer makes a difference. We`re super passionate about our people-first culture, which means we like to keep things simple and celebrate every success, big or small! From a payday treats trolley to charity fundraisers and all-staff lunches, we know we do it best when we do it together. And together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and have our very own Bed Factory right here in the UK. You`ll even get a guided tour when you join – that`s part of our mission to get you fully bed-ucated during your induction. With over 208 stores nationwide, 6 central warehouses and 12 delivery centres, we sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs. So if you`re bonkers about bed, silly for siestas and keen on your kip, we think Dreams could be the perfect place for you. Dreams. Love your job. The Consumer PR Executive is responsible for delivering initiatives that build brand reputation and secure regional and national coverage. As part of the Content, Consumer PR & Social team your role will ensure we maximize PR opportunities for Dreams and Feather and Black. You`ll run campaigns, events, our press room and gifting program alongside a proactive calendar of product launches and press releases. Working collaboratively with our agency partners for each brand, and senior internal stakeholders, you`ll lead reactive opportunities alongside BAU workstreams to achieve agreed KPIs. Your ability to project manage, collaborate and adapt will ensure you thrive in a fast-paced retail environment Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day… – Deliver PR initiatives that support our objectives and strategy. – Manage and lead all Press Room, gifting, seasonal and reactive opportunities. – Create briefs for clear and accurate comms. – Manage internal and external stakeholders to ensure initiatives are delivered against the brief, agreed timelines, budgets and KPIs. – Collaborate and work closely with internal teams to ensure alignment. – Central point of contact for both consumer PR agencies. – Lead day-to-day relationship with agency partners – brief, set objectives, oversee work, provide feedback, negotiate costs, attend (where required) and plan shoots and events. – Ensure brand, campaign and tone of voice guidelines are accurate across all collateral. – Monitor effectiveness of campaigns, test and learn and strive to improve through regular reporting. This is the type of person we`re dreaming of: – Previous in-house or agency PR experience essential. – Retail experience is desirable. – Experience working in influencer marketing, affiliate marketing or partnerships is desirable. – Demonstrable project management skills, organised and flexible, working in a fast-paced environment. – Strong communication and people skills managing both internal and external stakeholders. – Excellent attention to detail and proof-reading skills. – Ability to adapt to change and fast turnaround of projects. – A real team player and collaborator who likes to get stuck in, enthusiastic and driven. – A positive can-do attitude, self-motivated, works on own initiative. – Demonstrates a passion for making a difference and willingness to dream big. In your dream role, you`ll also receive: – Bonus: Our discretionary annual bonus scheme recognises the hard work and dedication of our superstar dreamers. – Discounts: Amazing staff discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping. – Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans. – Parking: We know it goes without saying, but our free onsite parking gives you peace of mind when you travel. – Wellbeing: We partner with the Retail Trust to offer a 24-hour helpline with a variety of support services, as well as hosting an on-site gym and out of hours GP service. – Electric car scheme! – Hybrid working: Whether you`re an early bird or night owl, we trust you to work your hours responsibly to suit you! JBRP1_UKTJ