Digital Marketing Manager SEO PPC
Digital Marketing Manager SEO PPC

Digital Marketing Manager SEO PPC

Full-Time 28800 - 48000 Β£ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Manage and optimise PPC, SEO, and affiliate marketing channels for a leading eCommerce retailer.
  • Company: Join a prominent eCommerce retailer known for innovation and growth in the digital space.
  • Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional development.
  • Why this job: Be part of a dynamic team, enhance your skills, and make a real impact on marketing strategies.
  • Qualifications: Data-savvy individuals with experience in digital marketing tools and strong written English are preferred.
  • Other info: Hands-on role ideal for those eager to learn and grow in a fast-paced environment.

The predicted salary is between 28800 - 48000 Β£ per year.

Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Digital Marketing Executive (SEO/PPC).

We’re looking for a results-driven Digital Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.

  • Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
  • Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
  • Write ad copy and collaborate on creatives.
  • Conduct A/B testing of adverts and landing pages.
  • Carry out keyword research to inform content and product pages.
  • Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
  • Liaise with content creators to optimise blog posts and category content.
  • Manage relationships with affiliate partners and networks.
  • Monitor performance, approve/reject applications, and ensure brand compliance.
  • Help maintain marketing calendars and coordinate content drops, launches, and events.
  • Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
  • Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
  • Help write or edit short-form content (meta, landing page intros, ad copy).
  • Support CRO testing (heatmaps, user flow analysis, A/B tests).

Familiarity with SEO tools (SEMrush, Ahrefs, Search Console). Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets. Basic HTML and CMS knowledge (Shopify, WordPress, etc.). Strong written English and attention to detail.

Digital Marketing Manager SEO PPC employer: Central Employment

Join a leading eCommerce retailer that values innovation and creativity in the digital marketing space. With a dynamic work culture that encourages collaboration and professional growth, you'll have access to ongoing training and development opportunities while working in a vibrant location. Enjoy competitive benefits and the chance to make a significant impact on our performance marketing channels as part of a forward-thinking team.
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Contact Detail:

Central Employment Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Digital Marketing Manager SEO PPC

✨Tip Number 1

Familiarise yourself with the latest trends in SEO and PPC. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in online forums. This will not only enhance your knowledge but also show your passion for the field during interviews.

✨Tip Number 2

Get hands-on experience with tools like Google Ads, SEMrush, and Google Analytics 4. Consider running your own small campaigns or projects to demonstrate your skills. Being able to discuss real-world applications of these tools will set you apart from other candidates.

✨Tip Number 3

Network with professionals in the digital marketing space. Attend webinars, workshops, or local meetups to connect with others in the industry. Building relationships can lead to valuable insights and potential job referrals.

✨Tip Number 4

Prepare to discuss specific metrics and results from your previous campaigns. Be ready to explain how you optimised performance and what tools you used. This data-driven approach will resonate well with hiring managers looking for a results-oriented candidate.

We think you need these skills to ace Digital Marketing Manager SEO PPC

SEO Expertise
PPC Campaign Management
Data Analysis
Google Ads
Bing Ads
Meta Advertising
ROAS Monitoring
CPC Analysis
CPA Tracking
CTR Optimisation
Ad Copywriting
Creative Collaboration
A/B Testing
Keyword Research
Technical SEO Troubleshooting
Familiarity with SEO Tools (SEMrush, Ahrefs, Search Console)
Content Optimisation
Affiliate Marketing Management
GA4 Proficiency
Looker Studio Experience
UTM Tagging
Reporting and Data Visibility Improvement
Short-form Content Writing
CRO Testing Support
Basic HTML Knowledge
CMS Familiarity (Shopify, WordPress)
Strong Written English
Attention to Detail
Adaptability

Some tips for your application 🫑

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO and PPC. Use specific metrics to demonstrate your success in previous roles, such as improved ROAS or CTR.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention specific tools you are familiar with, like Google Ads or SEMrush, and how you've used them to achieve results.

Showcase Your Skills: In your application, emphasise your data analysis skills and familiarity with reporting tools like GA4 and Looker Studio. Provide examples of how you've identified inefficiencies and proposed improvements in past roles.

Proofread Your Application: Ensure your application is free from grammatical errors and typos. Strong written English is crucial for this role, so take the time to review your documents carefully before submitting.

How to prepare for a job interview at Central Employment

✨Showcase Your Data Savvy

Be prepared to discuss your experience with performance metrics like ROAS, CPC, and CTR. Bring examples of how you've used data to optimise campaigns in the past, as this role requires a strong analytical mindset.

✨Demonstrate Technical Knowledge

Familiarity with SEO tools such as SEMrush and Ahrefs is crucial. Be ready to talk about any technical SEO issues you've identified and resolved, and how you approached keyword research for content optimisation.

✨Highlight Your Creative Skills

Since the role involves writing ad copy and collaborating on creatives, prepare to showcase your writing skills. You might even want to bring samples of your previous work or discuss successful campaigns where your copy made a difference.

✨Prepare for Scenario Questions

Expect questions that assess your problem-solving abilities, especially regarding campaign inefficiencies or gaps in reporting. Think of specific scenarios where you identified a problem and implemented a solution, and be ready to share those experiences.

Digital Marketing Manager SEO PPC
Central Employment
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