Supporter Acquisition Manager

The Talent Set are delighted to be working with a fantastic charity focussing on mental health and wellbeing to find their Supporter Acquisition Manager. The charity offers a flexible working environment with hybrid working 2 days per week from their office in Cheam, Surrey. Working alongside colleagues across the Charity, the Supporter Acquisition Manager will play a key role in driving growth in new supporters and income, innovating, developing and delivering products and campaigns that inspire their audiences and underpinning the Charity’s work through growing sustainable income.

Key Responsibilities:

• Supported by the Head of Individual Giving and Legacy, and working with your team, you will drive the development and implementation of a multi-channel acquisition strategy. This will drive lead generation and acquisition of new supporters, growing the charity’s base of supporters, planning, testing and refining approaches to build a scalable programme which delivers volume whilst maximising long-term ROI.
• Identify opportunities to engage key audiences at moments that matter, such as inductions, promotions, training and development programmes, transfers, secondments and retirements, working in collaboration with colleagues and in partnership with external stakeholders to design and implement new approaches.
• Work with the appointed agency to develop a regular giving proposition that delivers a strong sense of community across supporters; valuing those who function as custodians of the nation and each other.
• Work with organisational processes and develop strong project governance to launch supporter acquisition activities across our product range, including but not limited to; Direct Mail, email, telemarketing, social & digital activity and events.
• Manage the Supporter Acquisition budget, ensuring income and expenditure budgets and forecasts are achieved with any critical variances being reported promptly.
• Working with the Supporter Engagement team develop and implement a cross-channel programme of regular impact stewardship for new donors designed to engage, retain and inspire future support, with a focus on payroll and direct debit donors.
• Work with the Supporter Engagement team to implement key cross-sell opportunities to our current donors through insight-driven customer journeys.
• Manage and grow the Charity’s payroll giving programme and represent the Charity as needed in key sector forums on payroll giving.
• Manage the Donor Acquisition Officer to continue to expand our lottery programme as well as introduce new methods of engagement.

Person Specification:

• Demonstrable experience of developing and delivering successful donor acquisition programmes across a range of marketing channels.
• Understanding of digital platforms and how to maximise them for the benefits of fundraising and supporter engagement.
• Understanding of fundraising performance metrics and KPIs, with experience of interpreting campaign analysis and supporter insight to drive continuous improvement.
• Understanding and experience of payroll giving and working with Professional Fundraising Organisations and Payroll Giving Agencies.
• Understanding of audience segmentation and its application for campaign targeting.
• Experience of creating and delivering an effective case for support for potential donors, with demonstrable results.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application. We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.