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- Tasks: Lead the development of a new company website and manage existing digital assets.
- Company: Join a growing Scottish healthcare business making a real impact in the community.
- Benefits: Enjoy a hybrid work model with flexibility, plus opportunities for professional growth.
- Why this job: Be part of an evolving marketing team where your ideas can truly make a difference.
- Qualifications: Looking for digital marketing pros with skills in UX, Paid Search, and data analysis.
- Other info: Work in vibrant central Edinburgh with a supportive and innovative team culture.
The predicted salary is between 28800 - 48000 £ per year.
Head Resourcing have partnered with a growing Scottish business in the healthcare sector to support their search for a Digital Marketing Manager to join their evolving Marketing department.
This role would suit a Digital Marketing specialist who will lead on the development of a brand-new company website. You will be responsible for managing their existing website estate, driving non-organic traffic and improving conversion to contribute to their commercial growth and brand plans.
You will have both influence and want to make a difference within an expanding marketing team. You will have exceptional digital marketing skills and a willingness to take their digital strategy to the next level.
This role requires a broad marketing skills base in Website UX, Paid Search, CRO, Marketing and project management. You will have an analytical mindset, making commercial digital marketing decisions using data and insights.
This company are based in central Edinburgh and operate a standard hybrid model. They would be looking for three days a week in the office and two from home, with flexibility on those days.
Digital Marketing Executive - Office/Hybrid employer: Head Resourcing
Contact Detail:
Head Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - Office/Hybrid
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in website UX and conversion rate optimisation (CRO). This knowledge will not only help you stand out during interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the healthcare sector and digital marketing community. Attend relevant events or webinars to connect with industry insiders who might provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven non-organic traffic and improved conversion rates in previous roles. Having concrete data and results to share will showcase your analytical mindset and ability to make impactful decisions.
✨Tip Number 4
Research the company’s current digital presence and identify areas for improvement. Bringing these insights to the interview can demonstrate your proactive approach and genuine interest in contributing to their digital strategy.
We think you need these skills to ace Digital Marketing Executive - Office/Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing skills, particularly in website management, UX, and paid search. Use specific examples of past projects that demonstrate your ability to drive traffic and improve conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your experience aligns with their needs, especially your analytical mindset and ability to make data-driven decisions in digital marketing.
Showcase Relevant Experience: When detailing your work history, focus on roles where you managed websites or led digital marketing campaigns. Highlight any measurable successes, such as increased traffic or improved conversion rates, to illustrate your impact.
Prepare for Potential Questions: Think about how you would answer questions related to your digital marketing strategies and experiences. Be ready to discuss specific tools and techniques you've used, as well as how you approach project management within a marketing context.
How to prepare for a job interview at Head Resourcing
✨Showcase Your Digital Marketing Skills
Be prepared to discuss your experience with website management, UX design, and paid search strategies. Highlight specific projects where you've successfully driven traffic and improved conversion rates.
✨Demonstrate Analytical Thinking
Since the role requires an analytical mindset, come equipped with examples of how you've used data to inform marketing decisions. Discuss any tools or methodologies you’ve employed to analyse performance metrics.
✨Understand the Company’s Brand and Goals
Research the company’s current digital presence and be ready to share your thoughts on their website and marketing strategies. This shows your genuine interest in the role and helps you align your ideas with their brand plans.
✨Prepare for Project Management Questions
As project management is a key aspect of the role, think of instances where you've led marketing projects. Be ready to discuss your approach to managing timelines, resources, and team collaboration.
