Director of Data Science and AI

Director of Data Science Location : London, Hybrid (flexible remote options) Permanent Join us at Merlin Entertainments as we transform the future of digital guest experiences across our iconic global attractions. With an established history and a commitment to creativity and cutting-edge technology, we are seeking a driven Director of Data Science to play a pivotal role in shaping the way data is understood and utilised across the organisation on a global scale. As a Director of Data Science reporting to the SVP of Global Data, you will be responsible for defining and implementing the global data science strategy for Merlin. The introduction of AI and Machine Learning is especially important to explore the improvement of internal processes, customer experiences and revenue generation. Key Responsibilities as Director of Data Science: Design and execute a forward-thinking data science vision that tightly aligns with the organisation’s mission, embedding advanced analytics and AI as central pillars in the decision-making processes. Cultivate a strong data-first mindset by embedding AI, machine learning, and predictive modelling into business operations to tackle complex challenges and inform smarter strategies. Recruit, inspire, and develop a skilled team of Data Scientists while nurturing a collaborative, growth-oriented environment that facilitates continuous skill enhancement and innovation. Supervise the end-to-end lifecycle of analytical initiatives from concept to scalable implementation, ensuring projects are delivered efficiently and aligned with key business goals. Partner with diverse teams across the organisation such as IT, Product, and Marketing to ensure data solutions are practical, targeted, and designed for measurable impact. Act as a strategic consultant to business stakeholders, offering data-informed guidance and translating analytical outputs into meaningful actions and opportunities. Continuously explore and integrate new methodologies, tools, and trends within the data science space, while championing experimentation and thought leadership internally and externally. Collaborate with data engineering and governance functions to maintain rigorous standards around data accuracy, responsible use, regulatory compliance, and ethical AI practices. Benefits include Pension, Life Assurance, discretionary company bonus, 28 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO. Diversity and inclusion are central to how we work — we celebrate individuality and strive to build an environment where everyone can thrive. We’re proud to be an equal opportunities employer, welcoming applications from all backgrounds and identities, including age, ethnicity, gender, disability, neurodiversity, sexual orientation, family or parental status, religion, and veteran status. *