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- Tasks: Lead marketing strategies, manage campaigns, and oversee content creation for top sports brands.
- Company: Join Specialist Sports Group, a dynamic agency representing iconic brands like adidas in various sports.
- Benefits: Enjoy a contributory pension, bonus structure, and 25 days annual leave plus bank holidays.
- Why this job: Be part of a creative team shaping the future of sports marketing with global impact.
- Qualifications: 7-10 years in marketing with team management experience; expertise in digital and social media required.
- Other info: Opportunity to work with elite athletes and leading sports organisations.
The predicted salary is between 36000 - 60000 £ per year.
Specialist Sports Group is a well-established and expanding sporting goods agency offering Sales, Marketing, Distribution, and Creative solutions to performance sports brands including world leading brand adidas. The category portfolio includes Rugby, Hockey, Cricket, Netball, Tennis, Track & Field, Golf, Olympic Sports and Teamwear featuring a range of products used by many of the world’s best athletes and grassroots enthusiasts. Specialist Sports are custodians of the adidas brand in many of these categories and hold Sports Marketing contracts with relevant Governing Bodies, leading clubs, and athletes.
Alongside distribution rights, the Group holds the global license to manufacture adidas apparel, accessories, and hardgoods categories including Rugby, Hockey and Cricket in support of the wider commercial strategy.
The Marketing Director will be responsible for overseeing and executing the company’s marketing strategy across all brands and each sport category. This individual will lead the marketing team, collaborate across departments, and play a key role in shaping the company’s direction.
- Lead, mentor, and manage the Marketing team to deliver the Marketing strategy and plans
- Manage external partners including agencies and freelancers
- Plan and manage multi-channelled campaigns including digital, social, events, and PR
- Track and monitor campaign performance and provide reports based on results
Content Creation & Social Management
- Oversee the development and execution of on brand content (adhering to brand guidelines) across multiple formats to support product launches and campaigns which drive engagement
- Organise content shoots involving key stakeholders including brands and sponsored athletes
- Track content performance and present results to key stakeholders
- Oversee the management of brand social channels and Specialist Sports channels including planning and scheduling content
Own and manage the Marketing budgets across each Sport, within Specialist Sports and Specialist Sports Creation. Monitor and report on Marketing spend. Reallocate Marketing spend where appropriate. Provide regular updates on campaign plans and performance internally and with brand stakeholders (including adidas).
eCommerce and Brand Website Management:
- Lead strategy, execution, and optimisation of the brand’s eCommerce operations
- Oversee the management and continuous improvement of partner brand websites, ensuring an exceptional user experience, mobile responsiveness, and effective integration of content, ticketing, and merchandise platforms
- Monitor site analytics, conversion rates, and customer behaviour to inform strategy and improve performance
7-10 years of Marketing experience, including management of a team. Proven track record of leading successful integrated marketing campaigns. Creative thinker with results driven mindset. Expertise in digital marketing, social media strategy, content creation, and analytics tools.
Contributory pension. Bonus structure. 25 days annual leave excluding bank holidays.
Content & Digital Marketing Officer employer: Specialist Sports
Contact Detail:
Specialist Sports Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Digital Marketing Officer
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and content creation, especially within the sports industry. This knowledge will help you demonstrate your passion and understanding of the market during interviews.
✨Tip Number 2
Network with professionals in the sports marketing field, particularly those who have experience with brands like adidas. Attend industry events or join relevant online communities to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your role in these projects and the measurable outcomes, as this will showcase your ability to drive results.
✨Tip Number 4
Research Specialist Sports Group thoroughly, including their brand partnerships and recent campaigns. Being well-informed will allow you to ask insightful questions during the interview and show your genuine interest in the company.
We think you need these skills to ace Content & Digital Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in digital and content creation. Use keywords from the job description to demonstrate that you meet the specific requirements of the Content & Digital Marketing Officer role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports marketing and your understanding of the adidas brand. Mention specific campaigns or projects you've led that align with the responsibilities outlined in the job description.
Showcase Your Achievements: In your application, include quantifiable achievements from your previous roles, such as successful campaign metrics or growth in social media engagement. This will help illustrate your capability to drive results.
Demonstrate Your Knowledge: Research Specialist Sports Group and their marketing strategies. In your application, reference any relevant insights or ideas you have about their current campaigns or how you could contribute to their marketing efforts.
How to prepare for a job interview at Specialist Sports
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Specialist Sports Group and its relationship with adidas. Understand their product categories and recent campaigns. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its marketing strategy.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. This will showcase your experience and ability to drive results, which is crucial for the Marketing Director position.
✨Demonstrate Your Creative Thinking
As a Content & Digital Marketing Officer, creativity is key. Be ready to discuss innovative ideas for campaigns or content creation that align with the brand's identity. Think about how you can engage both grassroots enthusiasts and elite athletes through your marketing efforts.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about the company's marketing strategy, team dynamics, and future goals. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
