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- Tasks: Manage affiliate campaigns and optimise performance to drive player acquisition.
- Company: Bally's Corporation is a leading global casino-entertainment company with a diverse portfolio.
- Benefits: Enjoy annual leave, bonuses, health insurance, and wellness allowances.
- Why this job: Join a dynamic team focused on growth, learning, and innovation in the gaming industry.
- Qualifications: Knowledge of affiliate marketing, data analysis skills, and a passion for customer acquisition required.
- Other info: Diversity and inclusion are core values; we celebrate individuality and teamwork.
The predicted salary is between 28800 - 42000 £ per year.
Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
Bally’s Interactive is looking for an Affiliate Executive to join our UK and Spain Performance Marketing team to deliver against our growth objectives. In this role the focus will be on performance-based campaigns, ensuring all campaigns are of the highest standard and continuously looking for ways to improve on the performance in order to increase ROAS. Knowledge of the gaming industry is beneficial but more important will be willingness to grow and learn to deliver effective player acquisition by leveraging data-led decision-making via excellent communication and analysis skills.
So, what will you be doing?
- Growing and managing the affiliate database, while supporting other team members to keep growing our business as a team.
- Being responsible for the compliance checks across all partners in line with all regulatory requirements.
- Optimising, refining and continually improving Affiliate campaign performance and processes.
- Collaborating with the wider marketing team and other key stakeholders to ensure activities are aligned with the customer always the first in mind.
- Reporting and analysing data and insights teams to produce regular reports to communicate performance against agreed goals, strategies, and targets.
- Monitoring and analysing competitor sites to identify growth and optimisation.
And what will you need?
- Possess knowledge of the principles of affiliate marketing and or partnerships to drive acquisition.
- Be able to prioritise workload effectively and manage multiple relationships at once.
- Have a passion for working in affiliate and partnership marketing and an understanding of the principles of customer acquisition.
- Be able to work within a dynamic & agile team environment.
- Be an ambitious individual who is keen to learn & develop their skillset.
- Have proficiency with processing data in MS Excel, experience with Tableau. Experience with Power BI a plus.
- Be a natural collaborator, able to build effective relationships with stakeholders and partners.
- Possess knowledge of the online gaming industry specifically UK Bingo, Casino and Sports betting within a sales/marketing role is desirable.
This is what you’ll get:
- Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:
- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Home office allowance
- Wellness or Gym allowance
At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success.
Contact Detail:
Bally's Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Affiliate Executive
✨Tip Number 1
Familiarise yourself with the principles of affiliate marketing and partnerships. Understanding how these concepts drive player acquisition will give you a solid foundation to discuss during interviews.
✨Tip Number 2
Stay updated on the latest trends in the online gaming industry, particularly in UK Bingo, Casino, and Sports betting. This knowledge will help you demonstrate your passion and commitment to the role.
✨Tip Number 3
Network with professionals in the affiliate marketing space. Engaging with others in the industry can provide insights and potentially lead to referrals that could enhance your application.
✨Tip Number 4
Prepare to showcase your analytical skills by discussing how you've used data to drive decisions in past roles. Being able to articulate your experience with tools like Excel, Tableau, or Power BI will set you apart.
We think you need these skills to ace Affiliate Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an Affiliate Executive at Bally's Corporation. Highlight your relevant experience in affiliate marketing and how it aligns with their growth objectives.
Tailor Your CV: Customise your CV to reflect the skills and experiences that are most relevant to the job description. Emphasise your knowledge of performance-based campaigns, data analysis, and any experience in the gaming industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for affiliate marketing and your eagerness to learn. Mention specific examples of how you've successfully managed campaigns or improved performance in previous roles.
Showcase Your Data Skills: Since the role requires proficiency in data processing tools like MS Excel and Tableau, be sure to include any relevant experience or projects that demonstrate your analytical skills and ability to leverage data for decision-making.
How to prepare for a job interview at Bally's Interactive
✨Understand the Affiliate Marketing Landscape
Before your interview, make sure you have a solid grasp of affiliate marketing principles. Familiarise yourself with how partnerships drive player acquisition, as this will show your enthusiasm and readiness to contribute to Bally's Interactive.
✨Showcase Your Analytical Skills
Since the role involves data-led decision-making, be prepared to discuss your experience with data analysis tools like MS Excel, Tableau, or Power BI. Bring examples of how you've used data to optimise campaigns or improve performance in previous roles.
✨Demonstrate Team Collaboration
Bally's values teamwork highly, so be ready to share experiences where you've successfully collaborated with others. Highlight how you can build effective relationships with stakeholders and partners, which is crucial for managing the affiliate database.
✨Embrace the Company Values
Familiarise yourself with Bally's core values, such as adaptability, teamwork, and continuous learning. During the interview, reflect on how your personal values align with theirs, and provide examples of how you've embodied these principles in your work.
