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- Tasks: Lead CRM strategy, manage email campaigns, and analyse performance to enhance client engagement.
- Company: Join a dynamic consultancy transforming customer engagement for major global brands.
- Benefits: Enjoy a competitive salary, remote work, generous leave, and a supportive work environment.
- Why this job: Shape customer experiences in a purpose-driven company during an exciting digital transformation.
- Qualifications: 5+ years in CRM roles, Salesforce expertise, and strong analytical skills required.
- Other info: Be part of a fast-growing, inclusive organisation committed to equality and innovation.
The predicted salary is between 55000 - 65000 £ per year.
We are working with a rapidly evolving business consultancy currently undergoing a digital transformation to strengthen its customer engagement and growth strategy. The organisation is at the forefront of building equitable, inclusive workplaces for major brands globally and is now investing in CRM and Martech expertise to drive deeper client connections and expand its impact.
The CRM & Salesforce Lead (B2B) will spearhead the company’s CRM and marketing technology strategy, building intelligent client journeys and leveraging data insights to drive engagement, acquisition, and client lifetime value. This is an exciting opportunity to shape the customer experience end-to-end in a growth-driven, purpose-led environment.
The CRM & Salesforce Lead will:
- Lead the strategy for client segmentation, buyer journeys, and CRM-driven nurture plans.
- Manage email marketing campaigns through Salesforce/Pardot, optimising content and automation.
- Partner with Sales and Content teams to deliver personalised, high-impact communications.
- Analyse campaign performance, applying insights to optimise future CRM strategies.
- Act as the in-house expert on Martech tools, recommending new technologies to enhance client experience.
The role requires:
- At least 5 years' experience in CRM and Martech roles, ideally within SME or Start-Up environments.
- Deep technical expertise with Salesforce Experience Manager and/or Pardot.
- A proven track record developing first-party data strategies, lifecycle marketing, and targeted communication plans.
- Strong analytical skills with a test-and-learn mindset, focused on KPIs such as engagement, cohort analysis, and CLTV growth.
- Ability to thrive in a fast-paced, entrepreneurial setting, comfortable with evolving priorities and innovation.
Benefits include:
- Salary between £55,000 - £65,000
- Discretionary annual bonus eligibility
- 25 days annual leave (FTE) plus 6 wellbeing days
- Pension scheme
- Remote working
- Access to an Employee Assistance Programme
- Opportunity to work within a fast-growing, PE-backed organisation during an exciting transformation journey
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
Apply now to take your career to the next level with a pioneering company.
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and marketing technology. Being well-versed in tools like Salesforce and Pardot will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the CRM and Martech space. Attend relevant webinars, join LinkedIn groups, or participate in industry forums to connect with others who can provide insights and potentially refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in previous roles. Highlight your analytical skills and any measurable outcomes from your campaigns to showcase your impact.
✨Tip Number 4
Research the company’s current CRM practices and think about how you could enhance their strategy. Bringing fresh ideas to the table during interviews can set you apart as a proactive candidate who is genuinely interested in the role.
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and Martech roles. Focus on your achievements in client segmentation, email marketing campaigns, and data-driven strategies that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and digital transformation. Mention specific examples of how you've successfully led CRM strategies and improved client experiences in previous roles.
Highlight Technical Expertise: Emphasise your technical skills with Salesforce Experience Manager and Pardot. Provide examples of how you've used these tools to optimise marketing campaigns and drive client engagement.
Showcase Analytical Skills: Demonstrate your analytical mindset by including metrics from past campaigns. Discuss how you've applied insights to improve performance and achieve KPIs like engagement and client lifetime value.
How to prepare for a job interview at 3Search
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems, particularly Salesforce and Pardot. Be prepared to discuss specific projects where you've successfully implemented CRM strategies and how they impacted client engagement.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data insights to optimise marketing campaigns. Bring examples of KPIs you've tracked and how your analysis led to improved outcomes.
✨Emphasise Collaboration
This position involves partnering with Sales and Content teams, so be sure to illustrate your ability to work collaboratively. Share examples of how you've successfully collaborated on projects to deliver personalised communications.
✨Adaptability is Key
The company values a fast-paced, entrepreneurial mindset. Prepare to discuss how you've thrived in dynamic environments and adapted to changing priorities, showcasing your innovative approach to problem-solving.
