Digital Analyst

Our Story

From its inception in 1994, Chrissie Ruckers vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money. In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything and provided with a second-to-none shopping experience - and so The White Company was born. Today, the company that began as a 12-page mail-order brochure has become one of the UKs fast-growing multi-channel retailers and a leading lifestyle brand with 72 stores across the UK and a highly successful online business.

Our Role

We are seeking a data-driven Digital Analyst to join our Optimisation team. In this role, you will be instrumental in enhancing our online customer journey, boosting conversion rates and sharing learnings across different teams by leading on the data analysis of the Website, App and our AB tests. Deliver regular KPI reporting and conduct deep-dive analysis to uncover insights and inform the Optimisation roadmap. Support Product, UX, and Trade teams with site performance analysis to guide wider development. Utilise Adobe Analytics, Contentsquare, and Dynamic Yield for data analysis. Act as the technical expert on site tagging and tracking to ensure data accuracy.

What you'll be doing

• Creating and maintaining performance dashboards, reports, and business KPIs.
• Run weekly website reporting, AB test analysis, and share findings and recommendations with Trade, Content, Production, and UX teams via clear presentations.
• Lead monthly stakeholder sessions to review Optimisation performance.
• Collaborate with Developers and Product Owners across Web and App to translate business requirements into analytics requirements, ensuring they are reflected accurately in data and reporting.
• Own the upkeep of the Insights Hub, ensuring it remains a reliable, up-to-date source of data, insights, and optimisation learnings.
• Helping manage and maintain site tracking and tagging via Adobe Launch.
• Identify data gaps, recommend solutions, and ensure best-practice implementation, especially within the Data Layer.
• Research and analyse industry Conversion Rate Optimisation use cases to identify best practices, emerging trends, and optimisation opportunities for the business.
• Partner with colleagues with ad-hoc Adobe Analytics and Contentsquare queries.
• Support with the management of our 3rd party Analytics agency.
• Align with the wider Insight team to ensure consistency and sharing of findings.

The skills and experience you'll need

• Analytical: Strong proficiency in data analysis with experience in Adobe Analytics and ideally other web analytics tools including Contentsquare.
• Technical: Strong technical experience of data implementation and experience of using a Tag Management System such as Adobe Launch or Google Tag Manager.
• Communication: Excellent verbal and written communication skills, with the ability to translate data into meaningful information and stories through dashboards, commentary and presentations.

Desirable Skills

• Understanding of CRO (Conversion Rate Optimisation) and AB testing measurement techniques.
• Naturally inquisitive and enjoys problem solving.
• Driven and proactive with their approach.
• Strong attention to detail who takes pride in their work.
• Ability to establish strong relationships across various stakeholders and 3rd party partners.

What we'll offer you

• Discount - Up to 50% discount (dependent on contract type).
• Holiday - 25 days, increasing to 28 days with length of service.
• Holiday Buy - opportunity to buy up to an additional 5 days holiday.
• 10% Bonus Potential - In addition to our competitive salaries, all our permanent employees are entitled to join a discretionary bonus scheme (dependent on contract type).
• Perkplace Benefits Platform offering a variety of discounts across wellbeing and lifestyle.
• Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing.
• Continued Development - we offer structured support from our own in house Learning and Development Hub.
• Pension Scheme.
• Life Assurance.
• Private Medical.
• Additional Benefits - Fruit basket daily, Tea and coffee provided.
• Working from Home - option to work from home on Mondays and Fridays.
• Social - Christmas party/social events throughout the year.
• Seasonal Sample Sales.
• Volunteer Day - with a charity of your choice.
• Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gym.

Our Sustainability statement of commitment

We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.

Our Equality Diversity and Inclusion statement of commitment

At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities. We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong. We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process. We'd love you to join us on our journey.