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- Tasks: Lead marketing campaigns to boost ticket sales and engage audiences at The Alexandra Theatre.
- Company: Join The Alexandra, a vibrant theatre in Birmingham, showcasing top-notch performances and cultural events.
- Benefits: Enjoy a creative work environment, opportunities for growth, and the chance to impact the local arts scene.
- Why this job: Be part of an exciting team promoting major shows and contributing to Birmingham's cultural landscape.
- Qualifications: Experience in marketing and communications is essential; passion for the arts is a plus!
- Other info: We are committed to inclusivity and support candidates with disabilities throughout the application process.
The predicted salary is between 19800 - 46200 £ per year.
Marketing Manager
A fantastic opportunity to join the Marketing and Communications team based at The Alexandra, Birmingham . The Marketing Manager reports to the Head of Marketing and Communications and is responsible for the Marketing and Communications Assistant, playing a key role in the team by implementing effective marketing campaigns.
As Marketing Manager, you will be responsible for planning and delivering marketing campaigns that drive ticket sales and revenue and nurture the audience base, coordinating and collaborating within the venue and with ATG’s central Marketing team. You’ll serve as the main point of contact for producers and marketing agencies in the development and delivery of campaigns and take responsibility for identifying sales opportunities to increase occupancy and revenue.
Over the last 18 months we’ve worked on marketing and communications strategies for some of the biggest theatre shows on the UK touring circuit including The Book of Mormon , Pretty Woman, An Officer and a Gentleman and the world premiere of Here & Now – The Steps Musical , as well as a range of drama, music and comedy, and our very own venue programme including free monthly lunchtime concerts. This vacancy comes at a crucial time for the venue as we look ahead to a busy autumn of shows including The Bodyguard , Miss Saigon and a four-week Christmas run of Fiddler on the Roof.
The Alexandra , Birmingham is a receiving house, presenting first-rate musicals, drama, comedy and more. The theatre is a valuable contributor to culture within Birmingham and the West Midlands, welcoming over 300,000 people through our doors each year.
People are at the heart of our success. We are passionate about bringing great live experiences to the widest possible audience; about giving the world’s best creative talent the stage it deserves; and about providing our people and partners with opportunities to realise their full potential.
We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged, and able to fulfil their potential in the workplace. We will offer an interview or recruitment event to disabled candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they best meet the essential criteria for the role. Where we receive more applications than we are reasonably able to interview for any given role, we will retain applications for the next available interview opportunity wherever possible.
If you’d like to discuss accessibility prior to applying, please review our job description where you will see a contact e mail address to request a confidential discussion.
We are proud to be an equal opportunity employer and strive to provide a stage for everyone. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture. Find out more about us and our values at atg.co.uk and careers.atg.co.uk
Previous applicants need not re-apply.
Salary: £33,000Closing Date: 2025-07-17
Marketing Manager, The Alexandra Theatre, Station Street employer: Ambassador Theatre Group
Contact Detail:
Ambassador Theatre Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, The Alexandra Theatre, Station Street
✨Tip Number 1
Familiarise yourself with The Alexandra Theatre's recent marketing campaigns and shows. Understanding their past successes and challenges will help you demonstrate your knowledge during interviews and show how you can contribute to future projects.
✨Tip Number 2
Network with professionals in the theatre and marketing industries. Attend local events or join online forums related to theatre marketing to connect with people who might provide insights or even referrals for the position.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share examples of how you've driven ticket sales or engaged audiences, as this will showcase your ability to meet the role's requirements.
✨Tip Number 4
Research the current trends in theatre marketing, especially in Birmingham. Being knowledgeable about what works in the local market will help you stand out as a candidate who is not only passionate but also well-informed.
We think you need these skills to ace Marketing Manager, The Alexandra Theatre, Station Street
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the responsibilities and requirements of the Marketing Manager position. Tailor your application to highlight relevant experience in marketing campaigns, audience engagement, and collaboration with teams.
Craft a Compelling CV: Ensure your CV showcases your marketing experience, particularly in theatre or live events. Include specific examples of successful campaigns you've managed, focusing on how they drove ticket sales and audience growth.
Write a Strong Cover Letter: Your cover letter should express your passion for the arts and your understanding of The Alexandra's role in Birmingham's cultural scene. Highlight your strategic thinking and ability to identify sales opportunities, as well as your collaborative skills with producers and agencies.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial in a marketing role.
How to prepare for a job interview at Ambassador Theatre Group
✨Know Your Campaigns
Familiarise yourself with recent marketing campaigns at The Alexandra, especially those for major shows like The Book of Mormon and Miss Saigon. Be prepared to discuss what strategies you think worked well and how you would approach similar campaigns.
✨Showcase Your Leadership Skills
As the Marketing Manager will oversee an assistant, highlight your leadership experience. Share examples of how you've successfully managed a team or project, focusing on collaboration and achieving results.
✨Understand the Audience
Demonstrate your knowledge of the theatre's audience demographics and how you would tailor marketing efforts to engage them. Discuss any previous experience you have in audience development and nurturing customer relationships.
✨Prepare Questions
Have insightful questions ready for the interviewers about their marketing strategies and future plans. This shows your genuine interest in the role and helps you assess if the company aligns with your values and career goals.
