Growth & Marketing Manager

Growth and Marketing Manager (FTC)

12 month Fixed Term Contract

Why choose Tag?

Tag has been the trusted production partner for brands worldwide for over 50 years, helping them achieve their business goals across borders and cultures. With 2,700 experts in 29 countries, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on fostering inclusive, empowering environments where individuality is celebrated, and everyone feels safe and supported. By embracing diversity of thought, experience, and expertise, we maximize potential for both our people and clients.

As part of dentsu Group since June 2023, Tag combines its unparalleled expertise in delivering personalized, omnichannel content with dentsu’s innovation and technology infrastructure. Together, we solve clients’ toughest challenges, creating transformative solutions that drive marketing effectiveness and efficiency across the customer journey.

Tag respects individuality and the power of collaboration, turning big ideas into impactful results.

The role

The Growth and Marketing Manager will support the marketing and new business functions of the business, working closely with the EMEA Marketing Director and the Chief Growth Officer. This role involves managing the Growth and Marketing Assistant and is ideal for someone who is hungry to learn, has the energy and appetite for the agency world, and is eager to contribute to the growth and success of Tag Worldwide.

• Marketing Execution: Drive and manage large-scale marketing initiatives, including content creation, PR, events, lead generation campaigns, award submissions, and partnership campaigns.
• Communications Management: Lead internal and external communications for Tag technology, including newsletters, client updates, product launches, and business updates.
• Event Coordination: Organise events, workshops, and meetings to showcase Tag technology opportunities internally and externally.
• Content Creation: Develop and manage case studies, success stories, decks, one-pagers, and other marketing collateral. Generate ideas for market activation, product announcements, and client engagement strategies.
• Digital Marketing: Co-manage publishing calendars for LinkedIn and Tag Insights to maximise awareness and engagement. Direct website projects, including copy, UX, design, ensuring optimal functionality and branding.
• Community Building: Maintain and build an internal community and understanding of our services, products, and tech offering, such as arranging regular educational forums and contributing to resource hubs.
• Market Research: Conduct market research to identify trends, opportunities, and competitive insights to support marketing strategies.
• Administrative Support: Provide administrative support to the EMEA Marketing Director and Chief Growth Officer, including scheduling meetings, preparing reports, and managing documentation.
• Team Management: Manage and mentor the Growth and Marketing Assistant, ensuring their development and effective contribution to the team.
• Top-of-Funnel Growth: Develop and implement strategies to drive top-of-funnel growth, including lead generation and nurturing activities to attract new clients and expand market reach.
• Growth Metrics: Monitor and analyse growth metrics to measure the effectiveness of marketing campaigns and initiatives, making data-driven decisions to optimise performance.

Skills and Experience Required:

• Communication: Excellent verbal and written communication skills.
• Collaboration: Strong ability to work collaboratively with cross-functional teams.
• Organisational Skills: Exceptional organisational skills with the ability to manage multiple tasks simultaneously.
• Proactivity: Proactive and driven to deliver high standards of work.
• Creativity: Ability to generate creative ideas and contribute to marketing strategies.
• Pressure Management: Ability to remain calm under pressure and work at speed.
• Team Player: Strong team player with a proven self-starter attitude and attention to detail.
• Learning Appetite: Eager to learn and develop skills in the agency world.
• Energy: High energy and enthusiasm for the marketing and growth functions.
• Analytical Skills: Basic analytical skills to support market research and campaign optimisation.
• Management Skills: Experience in managing and mentoring junior team members.
• Growth Focus: Demonstrated experience in driving top-of-funnel growth and lead generation.
• Analytical Skills: Strong analytical skills to monitor and optimise growth metrics.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.