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- Tasks: Lead marketing strategies for Investment Trusts, focusing on campaigns and investor engagement.
- Company: Join a top global asset manager with a strong reputation in the investment sector.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a dynamic team making an impact in the financial world while honing your marketing skills.
- Qualifications: Experience in B2B and B2C financial services, with strong communication and agency management skills.
- Other info: Knowledge of Adobe Analytics and Marketo is a plus!
The predicted salary is between 43200 - 72000 £ per year.
Our client is a leading global asset manager. They are hiring a Marketing Lead for their successful and well established range of Investment Trusts.
Key responsibilities include:
- Helping to develop and deliver the marketing strategy for the Investment Trust range, including online and offline campaigns and activities focused on both new investor acquisition and retention for retail investors and intermediaries.
- Manage budgets and monitor marketing ROI against KPIs set by the boards of each Trust.
- Manage relationships with agencies and vendors.
- Create content and oversee the production of marketing materials.
The successful candidate will be a self-starter, ideally possess working knowledge of the UK investment trust sector, experience of delivering B2B and B2C financial services campaigns/messaging through digital channels, a good understanding of audience segmentation, media planning, creative development, copywriting and agency management, strong technical knowledge of financial markets and investment products and excellent communication and stakeholder management skills. A good understanding of Adobe Analytics and Marketo is desirable.
Contact Detail:
Stephen Bell Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead - Stephen Bell Associates
✨Tip Number 1
Familiarise yourself with the UK investment trust sector. Read up on recent trends, key players, and successful marketing strategies used by other asset managers. This knowledge will help you speak confidently about the industry during interviews.
✨Tip Number 2
Network with professionals in the financial services and marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face. This can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Showcase your experience with B2B and B2C campaigns by preparing specific examples of past successes. Be ready to discuss how you measured ROI and adjusted strategies based on performance metrics, as this will demonstrate your analytical skills.
✨Tip Number 4
Brush up on your technical skills, particularly with tools like Adobe Analytics and Marketo. Consider taking a short online course or tutorial to enhance your proficiency, as this could set you apart from other candidates who may not have this expertise.
We think you need these skills to ace Marketing Lead - Stephen Bell Associates
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the financial services sector. Emphasise any previous roles where you've developed marketing strategies or managed campaigns for investment products.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the UK investment trust sector and how your skills align with the responsibilities outlined in the job description. Use specific examples from your past work to showcase your achievements in B2B and B2C marketing.
Showcase Your Technical Skills: If you have experience with Adobe Analytics and Marketo, make sure to mention it. Highlight any specific projects where you used these tools to drive marketing success, as this will set you apart from other candidates.
Highlight Stakeholder Management Experience: Since strong communication and stakeholder management skills are crucial for this role, provide examples of how you've successfully managed relationships with agencies, vendors, or internal stakeholders in your previous positions.
How to prepare for a job interview at Stephen Bell Associates
✨Know Your Investment Trusts
Make sure you have a solid understanding of the UK investment trust sector. Research the specific trusts the company manages and be prepared to discuss how your marketing strategies can enhance their visibility and appeal to both retail investors and intermediaries.
✨Showcase Your Campaign Experience
Be ready to share examples of successful B2B and B2C financial services campaigns you've delivered. Highlight your experience with digital channels and how you measured ROI against KPIs, as this will demonstrate your ability to manage budgets effectively.
✨Demonstrate Stakeholder Management Skills
Prepare to discuss how you've managed relationships with agencies and vendors in the past. Provide specific examples of how you’ve collaborated with different stakeholders to achieve marketing goals, showcasing your excellent communication skills.
✨Familiarise Yourself with Tools
If you have experience with Adobe Analytics and Marketo, make sure to mention it. If not, take some time to learn the basics of these tools, as they are desirable for the role. Showing initiative in learning about these platforms can set you apart from other candidates.
