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For Companies At a Glance
- Tasks: Lead the CRM strategy, focusing on membership growth and marketing ROI.
- Company: Join a leading hospitality brand based in London.
- Benefits: Enjoy a flexible 3-month contract with competitive pay and part-time hours.
- Why this job: Make an impact in a dynamic industry while collaborating with diverse teams.
- Qualifications: Experience in CRM & loyalty, preferably in hospitality, with team management skills.
- Other info: Immediate start for a 3-day work week in London.
3 month interim role
Immediate start
About Our Client
Leading hospitality brand in the UK, with HQ in London
Job Description
- You will support the strategic development of the CRM strategy, with a focus on membership growth, engagement and improving marketing ROI
- Oversee the execution of the loyalty program including points systems, rewards and incentives
- Manage all agency partners and contracts relating to CRM & Loyalty
- Reporting of KPIs to measure the effectiveness of loyalty & CRM initiatives
- Define the CRM and loyalty roadmap
- Collaborate with multiple teams across the business to ensure that the CRM strategy is aligned with broader business objectives
- Lead a team of 2
The Successful Applicant
- Demonstrable experience in CRM & Loyalty, ideally in a consumer focused business (hospitality would be ideal)
- Proven experience of leading, developing and scaling CRM & loyalty programmes
- Knowledge and experience of Bloomreach would be preferable
- Previous team management experience
What's on Offer
- 3 month interim contract
- 3 days a week in London
- Opportunity to join a leading hospitality brand
- £300 - £330 a day PAYE
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of CRM
✨Tip Number 1
Network with professionals in the hospitality industry, especially those who have experience in CRM and loyalty programmes. Attend industry events or webinars to connect with potential colleagues or decision-makers who might influence your application.
✨Tip Number 2
Familiarise yourself with Bloomreach and its functionalities, as this knowledge could set you apart from other candidates. Consider taking a short online course or watching tutorials to demonstrate your commitment to mastering the platform.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led CRM initiatives in previous roles. Be ready to share metrics that showcase your impact on membership growth and marketing ROI, as these will be crucial in demonstrating your expertise.
✨Tip Number 4
Research the company’s current CRM strategies and loyalty programmes. Understanding their existing framework will allow you to propose tailored ideas during interviews, showing that you're proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Interim Head of CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and loyalty programmes, especially within the hospitality sector. Use specific examples that demonstrate your ability to lead and develop these initiatives.
Craft a Compelling Cover Letter: In your cover letter, explain why you are interested in this interim role and how your skills align with the company's objectives. Mention your familiarity with Bloomreach and any relevant achievements in previous roles.
Highlight Team Management Experience: Since the role involves leading a team, emphasise your previous team management experience. Provide examples of how you've successfully developed and scaled teams in past positions.
Showcase Results-Driven Approach: When discussing your experience, focus on measurable outcomes. Include KPIs you've reported on and how your strategies improved marketing ROI or membership engagement in previous roles.
How to prepare for a job interview at Michael Page (UK)
✨Showcase Your CRM Expertise
Make sure to highlight your previous experience in CRM and loyalty programmes, especially within the hospitality sector. Be prepared to discuss specific strategies you've implemented and the results they achieved.
✨Demonstrate Leadership Skills
Since this role involves leading a team, be ready to share examples of how you've successfully managed and developed teams in the past. Discuss your leadership style and how you motivate your team to achieve their goals.
✨Understand the Business Objectives
Research the company and its broader business objectives. During the interview, articulate how your CRM strategy can align with these goals, showing that you understand the bigger picture and can contribute effectively.
✨Prepare for KPI Discussions
Be prepared to talk about key performance indicators (KPIs) relevant to CRM and loyalty initiatives. Have examples ready of how you've measured success in previous roles and how you plan to report on KPIs in this position.
