At a Glance
- Tasks: Shape and lead our digital marketing strategy across various channels.
- Company: Join a well-established tech company with over 20 years in IT services.
- Benefits: Enjoy a competitive salary, health insurance, and career development opportunities.
- Why this job: Make a real impact in a dynamic environment and work closely with senior leadership.
- Qualifications: 2+ years of digital marketing experience and strong SEO knowledge required.
- Other info: This is a full-time, permanent position with hybrid working options.
The predicted salary is between 25000 - 35000 £ per year.
We are looking for a talented Digital Marketing Specialist to join an established West Midlands tech company! With 20+ years of delivering IT services, cyber security, and telephony solutions, we are bringing our marketing in-house and need someone special to drive our digital presence forward.
The Role:
You will have the freedom to shape our entire digital marketing strategy, working directly with our Directors to deliver campaigns that drive real results. From SEO to social media, content creation to analytics - you will own our complete digital presence.
Key Responsibilities:
- Lead our digital marketing strategy across all channels
- Drive SEO and PPC performance using tools like SEMrush
- Create engaging content for multiple platforms
- Manage and optimise our website performance
- Plan and deliver webinars and live events
- Oversee traditional marketing materials and branding
- Track and report on campaign performance using Google Analytics
What You Will Need:
- 2+ years' digital marketing experience
- Strong SEO knowledge, Google Ads, Social Media and Email Marketing
- Proficiency with Google Analytics, Meta Business Suite or similar
- Experience with WordPress
- Proficiency with CRMs
- B2B tech marketing experience is a plus, but not essential
What We Offer:
- Competitive salary (£30,000-£40,000 DOE)
- Health insurance (after 2 years)
- Company pension scheme
- Opportunity to shape marketing strategy
- Direct access to senior leadership
- Career development in a growing tech company
If you are a creative digital marketer looking to make your mark in a dynamic tech environment, we want to hear from you! This is an excellent opportunity to take ownership of a company's entire marketing function and drive real business growth.
Location: West Midlands
Position: Full-time, permanent
Digital Marketer in Birmingham employer: VIQU Limited
Contact Detail:
VIQU Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketer in Birmingham
✨Tip Number 1
Familiarise yourself with the company's current digital presence. Take a close look at their website, social media channels, and any content they produce. This will help you understand their brand voice and identify areas where you can suggest improvements during your interview.
✨Tip Number 2
Brush up on your SEO and PPC skills, especially using tools like SEMrush. Being able to discuss specific strategies or case studies where you've successfully improved search rankings or ad performance will demonstrate your expertise and readiness for the role.
✨Tip Number 3
Prepare to showcase your content creation skills. Think of examples where you've created engaging content that drove results. Whether it's blog posts, social media campaigns, or email marketing, having tangible examples will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the tech marketing space, especially those who have experience in B2B environments. Engaging with industry peers can provide insights into the latest trends and may even lead to referrals or recommendations for the position.
We think you need these skills to ace Digital Marketer in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing experience, especially in SEO, PPC, and content creation. Use keywords from the job description to ensure it aligns with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the tech industry. Mention specific achievements in your previous roles that demonstrate your ability to drive results.
Showcase Relevant Skills: In your application, emphasise your proficiency with tools like Google Analytics, SEMrush, and WordPress. Provide examples of how you've used these tools to improve campaign performance in past roles.
Highlight Your Creativity: Since the role involves creating engaging content, include examples of your creative work or campaigns you've led. This could be links to social media posts, blogs, or any other relevant content you've produced.
How to prepare for a job interview at VIQU Limited
✨Showcase Your Digital Marketing Knowledge
Make sure to highlight your experience with SEO, PPC, and content creation during the interview. Be prepared to discuss specific campaigns you've worked on and the results achieved, as this will demonstrate your ability to drive real results.
✨Familiarise Yourself with Their Brand
Before the interview, take some time to research the company’s current digital presence. Understand their branding, tone, and target audience. This will allow you to suggest tailored strategies and show that you're genuinely interested in helping them grow.
✨Prepare Questions for the Directors
Since you'll be working directly with the Directors, prepare insightful questions about their vision for the digital marketing strategy. This shows your enthusiasm for the role and helps you understand their expectations better.
✨Demonstrate Analytical Skills
Be ready to discuss how you track and report on campaign performance using tools like Google Analytics. Providing examples of how you've used data to inform decisions will illustrate your analytical mindset and ability to optimise marketing efforts.