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- Tasks: Lead performance marketing to drive online growth and enhance the digital shopping experience.
- Company: Join a leading North East eCommerce retailer with global reach and ambitious growth plans.
- Benefits: Enjoy a dynamic work environment, opportunities for career growth, and a chance to shape the future of eCommerce.
- Why this job: Be at the forefront of digital innovation, leading a talented team and making a real impact.
- Qualifications: Experience in eCommerce, digital marketing, and analytics tools is essential; a customer-centric mindset is key.
- Other info: This role offers the chance to work with cutting-edge technology and drive significant business results.
The predicted salary is between 43200 - 72000 £ per year.
Central Employment are working with a leading North East and now global eCommerce Retailer, as they look to appoint a Head of Performance Marketing, to drive further online growth, executing their eCommerce performance marketing strategy.
This leadership role bridges technical expertise and commercial insight to deliver a best-in-class digital shopping experience. You'll own the online P&L, define and deliver the eCommerce roadmap, and lead a high-performing team to drive digital revenue, customer retention, and market expansion across all brands.
Responsibilities:- Lead the eCommerce function across all websites and digital platforms, aligning trading strategy with broader business goals and growth ambitions.
- Lead the planning, execution, and optimisation of performance marketing campaigns, including paid search, paid social, affiliate, and display, to drive traffic, acquisition, and revenue.
- Define the ecommerce roadmap, prioritising customer experience, conversion optimisation, and operational efficiency.
- Drive continual improvement of the user journey across website and app, working closely with UX/UI, development, and creative teams to optimise performance and functionality.
- Own all ecommerce KPIs including online sales, conversion rates, bounce rates, AOV, LTV, and customer acquisition cost.
- Build, lead and develop high-performing marketing and digital teams, fostering cross-functional collaboration and a results-driven culture.
- Oversee platform management (e.g. Shopify), ensuring integrations, plugins and third-party tools are delivering ROI and improving site performance.
- Collaborate with Buying & Merchandising to align product strategy with site trading and optimise category performance.
- Partner with Marketing to implement campaign activity across digital channels, ensuring ecommerce alignment on promotions, messaging, and customer experience.
- Manage key external partnerships with developers, performance marketing agencies, CRO and SEO specialists.
- Lead digital analytics and reporting, driving data-led decision making and continuous improvement.
- Identify growth opportunities in emerging markets, platforms or customer segments, bringing an innovative mindset to ecommerce expansion.
- Ensure compliance with relevant digital commerce regulations and champion best practice in data privacy, accessibility and security.
- Proficient in eCommerce platforms and content management systems.
- Operated within a high growth eCommerce, DTC setting at Head of Growth/Performance.
- Knowledge of digital marketing techniques, specifically Paid Media channels.
- Experience in using analytics tools like Google Analytics.
- Familiarity with A/B testing and conversion rate optimisation tools.
- Understanding of data privacy and consumer protection regulations relevant to e-commerce.
- Ability to collaborate effectively across teams.
- A customer-centric mindset to ensure the e-commerce platform aligns with user expectations and needs.
Head of Performance Marketing in Gateshead employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing in Gateshead
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and performance marketing. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the eCommerce space, especially those who have experience in performance marketing. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've used data to drive marketing decisions in previous roles. Being able to discuss specific metrics and outcomes will demonstrate your capability for this role.
✨Tip Number 4
Research StudySmarter and our approach to performance marketing. Understanding our values and goals will help you tailor your discussions and show how you can contribute to our success as a Head of Performance Marketing.
We think you need these skills to ace Head of Performance Marketing in Gateshead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and performance marketing. Focus on your achievements in driving online growth, managing P&L, and leading teams, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and detail how your skills align with the responsibilities outlined in the job description. Mention specific campaigns you've led and their outcomes to demonstrate your impact.
Showcase Technical Expertise: Emphasise your proficiency with eCommerce platforms, analytics tools, and digital marketing techniques. Highlight any experience you have with A/B testing, conversion optimisation, and data privacy regulations, as these are crucial for the role.
Prepare for Interviews: Anticipate questions related to your leadership style, experience with cross-functional collaboration, and strategies for driving customer retention and market expansion. Be ready to discuss specific examples from your past roles.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Showcase Your Technical Expertise
As a Head of Performance Marketing, it's crucial to demonstrate your technical knowledge in eCommerce platforms and digital marketing techniques. Be prepared to discuss specific tools you've used, such as Google Analytics, and how they have contributed to your previous successes.
✨Highlight Leadership Experience
This role requires leading high-performing teams, so share examples of how you've built and developed teams in the past. Discuss your approach to fostering collaboration and a results-driven culture, as this will resonate well with the interviewers.
✨Discuss Data-Driven Decision Making
Emphasise your ability to leverage data analytics for continuous improvement. Prepare to talk about how you've used data to optimise performance marketing campaigns and drive eCommerce growth, including any specific KPIs you've managed.
✨Demonstrate a Customer-Centric Mindset
Since the role focuses on enhancing the customer experience, be ready to discuss how you've prioritised user needs in your previous roles. Share examples of how you've improved conversion rates or user journeys through collaboration with UX/UI and creative teams.
