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- Tasks: Join us as a Digital Marketing Coordinator to optimise digital initiatives and enhance user engagement.
- Company: Be part of a dynamic construction business focused on innovation and growth.
- Benefits: Enjoy flexible working options, professional development opportunities, and a supportive team culture.
- Why this job: This role offers hands-on experience in digital marketing with a focus on creativity and data-driven strategies.
- Qualifications: Ideal candidates have at least 1 year of digital marketing experience and knowledge of GA4 and SEO.
- Other info: We value diversity and promote an inclusive workplace where everyone can thrive.
The predicted salary is between 28800 - 43200 £ per year.
We are seeking a detail-oriented and data-driven Digital Marketing Coordinator to support a great construction business. This role focuses on executing and optimising digital initiatives with an emphasis on content performance and user engagement. The successful candidate will collaborate with the wider team to support internal and external communications, maintain digital channels, and drive measurable growth through insight-led strategies.
Key Responsibilities:
- Analyse and report on digital campaign performance using Google Analytics 4 (GA4), providing insights and recommendations for continuous improvement.
- Support the implementation of SEO best practices, including on-page optimisation, keyword research, and technical SEO audits to improve website visibility.
- Assist in the planning and scheduling of social media content, ensuring alignment with overall marketing goals and brand standards.
- Coordinate and distribute internal email campaigns using tools like Mailchimp.
- Perform routine website updates including content refreshes, landing page creation, and minor troubleshooting in collaboration with web developers or IT as needed.
- Monitor digital trends and competitor activity to identify opportunities for innovation and performance improvement.
- Maintain and organise campaign assets, reports, and schedules to support project management across the marketing team.
- Manage and maintain mailing lists (GDPR-compliant).
- Archive and tag digital assets for easy access and reuse.
Qualifications:
- Minimum 1 year of experience in a digital marketing role, preferably in a B2B or construction-related environment.
- Proficiency in Google Analytics 4 (GA4) and a strong understanding of key metrics and digital reporting.
- Basic knowledge of SEO principles, including keyword tools, content optimisation, and performance tracking.
- Familiarity with major social media platforms (LinkedIn mainly).
- Experience using email marketing platforms (e.g., Mailchimp, HubSpot) and understanding of campaign tracking and reporting.
- Comfortable with website CMS platforms (e.g., WordPress, Craft CMS) and able to execute minor updates.
- Excellent written and verbal communication skills.
- Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone can make the best use of their skills, free from discrimination or harassment. All decisions are based on merit, and no person is subjected to less favourable treatment on any discriminatory grounds.
Digital Marketing Coordinator employer: Confidential
Contact Detail:
Confidential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Coordinator
✨Tip Number 1
Familiarise yourself with Google Analytics 4 (GA4) before your interview. Being able to discuss specific metrics and how you've used GA4 in past roles will show your expertise and readiness for the role.
✨Tip Number 2
Stay updated on the latest digital marketing trends, especially in the construction sector. Mentioning recent innovations or successful campaigns during your conversation can demonstrate your proactive approach and industry knowledge.
✨Tip Number 3
Prepare examples of how you've implemented SEO best practices in previous roles. Discussing specific strategies you've used for keyword research or on-page optimisation can set you apart from other candidates.
✨Tip Number 4
If you have experience with email marketing platforms like Mailchimp, be ready to share insights on successful campaigns you've managed. Highlighting your ability to coordinate and analyse email campaigns will align well with the job requirements.
We think you need these skills to ace Digital Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially any work with Google Analytics 4, SEO, and social media. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the construction industry. Mention specific examples of how you've used data to drive results in previous roles.
Showcase Your Skills: In your application, emphasise your proficiency in tools like Mailchimp and your familiarity with website CMS platforms. Provide examples of how you've successfully managed email campaigns or optimised content for SEO.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Confidential
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with Google Analytics 4. Highlight specific campaigns you've analysed, the insights you gained, and how you used those insights to drive improvements.
✨Demonstrate SEO Knowledge
Brush up on SEO best practices before the interview. Be ready to talk about your experience with keyword research, on-page optimisation, and any technical audits you've conducted.
✨Familiarity with Social Media Strategies
Since the role involves social media content planning, come equipped with examples of successful campaigns you've managed. Discuss how you aligned content with marketing goals and brand standards.
✨Organisational Skills Matter
The job requires strong organisational skills, so be ready to share how you manage multiple projects. Discuss tools or methods you use to keep track of campaign assets, schedules, and reports.
