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- Tasks: Maximise KONAMI’s football business through activation strategies and campaign execution.
- Company: Join KONAMI, a leading gaming company known for its innovative eFootball experiences.
- Benefits: Enjoy flexible working options, exciting events, and opportunities to travel globally.
- Why this job: Be part of a dynamic team in the sports marketing industry with a passion for football and gaming.
- Qualifications: Basic experience in planning and marketing; interest in football and gaming is a plus.
- Other info: Opportunity to work with top football clubs and enhance your career in sports marketing.
The predicted salary is between 36000 - 60000 £ per year.
The Football Partnership & Activation Executive will be instrumental in maximizing KONAMI’s football business across European territories. This role will focus on activating the marketing benefits of KONAMI’s eFootball partner club portfolio, ensuring the successful implementation of activation strategies and the seamless execution of activation plans.
Key responsibilities include:
- Collaborating across the Acquisition and Activation (A&A) team, optimizing activation projects through data-driven insights, and ensuring compliance with contractual terms.
- Campaign Planning & Execution: Collaborate with partner and activation managers to design and execute campaigns across KONAMI’s partner clubs, ensuring alignment with the global football strategy.
- Post-Campaign Reporting: Generate and deliver detailed post-campaign reports based on key performance indicators (KPIs) agreed upon with partners.
- Partner Content Management: Work with regional agencies to capture and manage content requirements from partner clubs.
- T2 Club Management: Take ownership of assigned Tier 2 (T2) clubs, supporting their marketing and activation initiatives under the guidance of Partnership Managers.
- Event & Shoot Day Support: Assist with the planning and execution of shoots and partner events, ensuring smooth operations during the activation process.
- Project Management: Maintain the project management tool to track the progress of each activation and ensure accurate data entry related to activation projects.
- Cross-Department Collaboration: Attend weekly meetings with Partner Managers and partner clubs to ensure the successful execution of plans and seamless communication between internal and external stakeholders.
- Event Representation: Represent KONAMI’s eFootball at matches and events as required, ensuring a professional image and effective relationship-building with stakeholders.
- Ticketing & Merch Management: Oversee ticketing and merchandise stock for KDE-E, ensuring proper allocation and management.
- Partnership Optimization: Propose ways to optimize future partnerships by identifying trends and market needs, and working closely with global HQ partners to align budgets and initiatives.
- Approval Process: Lead the process of acquiring approval for activation plans from HQ and partner clubs, ensuring alignment with business objectives.
- Team Support: Provide assistance and coverage for the SNS team when needed, ensuring smooth workflow and execution.
Knowledge, Skills & Experience:
- Industry Understanding: A general understanding or interest in the football industry and sports marketing.
- Experience in Planning & Marketing: Basic experience in planning, production, and marketing. Knowledge of social media and content production is a plus.
- Activation Planning: Ability to define, build, and present detailed and attractive activation plans that align with business goals.
- Teamwork & Solution-Oriented: A collaborative team player with a solution-oriented mindset who can work effectively across multiple departments and provide solutions to challenges.
- Adaptability: Ability to thrive in an ever-changing environment, demonstrating flexibility and resourcefulness.
- Communication Skills: Strong listening, communication, and interpersonal skills, with the ability to effectively engage with stakeholders at all levels.
- Gaming Interest: An interest in gaming is beneficial, particularly in relation to KONAMI’s eFootball initiatives.
- Presentation Skills: Strong presentation and negotiation skills, able to clearly communicate ideas and strategies.
- Self-Starter: A proactive, can-do attitude with a friendly and approachable demeanor.
- Experience in Sports: Experience with sports agencies, football clubs, or federations is a plus.
- Language Skills: English proficiency is required. Fluency in additional languages (Spanish, French, German, Italian, Japanese) is advantageous.
- Travel Availability: Must be willing and able to travel globally when required.
- Compliance & Ethics: Strong work ethic with a commitment to compliance with laws, guidelines, regulations, and internal protocols.
Football Partnership & Activation Executive employer: Aardvark Swift Recruitment
Contact Detail:
Aardvark Swift Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Football Partnership & Activation Executive
✨Tip Number 1
Familiarise yourself with KONAMI's eFootball initiatives and their partner clubs. Understanding their marketing strategies and recent campaigns will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network within the football and gaming industries. Attend relevant events or join online forums to connect with professionals who can provide insights or even referrals for the role.
✨Tip Number 3
Showcase your project management skills by discussing any relevant experiences where you've successfully executed campaigns or managed multiple stakeholders. This will demonstrate your ability to handle the responsibilities of the role.
✨Tip Number 4
Prepare to discuss how you would optimise partnerships based on market trends. Having specific ideas ready will show your proactive approach and understanding of the role's requirements.
We think you need these skills to ace Football Partnership & Activation Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sports marketing, campaign planning, and project management. Use keywords from the job description to demonstrate your fit for the Football Partnership & Activation Executive role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for football and gaming, as well as your understanding of KONAMI's eFootball initiatives. Mention specific examples of past experiences that align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, emphasise your teamwork, communication, and adaptability skills. Provide examples of how you've successfully collaborated across departments or managed projects in a fast-paced environment.
Highlight Relevant Knowledge: Demonstrate your understanding of the football industry and sports marketing trends. If you have experience with social media and content production, be sure to include that as it aligns with the role's requirements.
How to prepare for a job interview at Aardvark Swift Recruitment
✨Show Your Passion for Football
Make sure to express your genuine interest in the football industry during the interview. Discuss any relevant experiences or knowledge you have about KONAMI’s eFootball initiatives and how they align with your passion for the sport.
✨Demonstrate Your Project Management Skills
Be prepared to discuss your experience with project management tools and how you've successfully tracked and executed activation projects in the past. Highlight specific examples where your organisational skills made a difference.
✨Prepare for Collaboration Questions
Since this role involves cross-department collaboration, think of examples that showcase your teamwork abilities. Be ready to explain how you've worked effectively with different teams to achieve common goals.
✨Highlight Your Communication Skills
Strong communication is key for this position. Prepare to demonstrate your listening and interpersonal skills by discussing how you've engaged with stakeholders at various levels in previous roles.
