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- Tasks: Lead marketing tech initiatives to boost customer experience and optimise strategies.
- Company: Join a leading brand with millions of customers and a strong market presence.
- Benefits: Enjoy hybrid work, competitive salary, bonuses, and a generous benefits package.
- Why this job: Be part of a digital transformation journey with great career growth potential.
- Qualifications: Experience in marketing tech, strong analytical skills, and project management expertise required.
- Other info: This role offers the chance to influence marketing strategies and adopt cutting-edge tools.
The predicted salary is between 40000 - 60000 £ per year.
Working for a huge brand with millions of customers, the Marketing Technology Manager will drive adoption and commercialisation of marketing technology platforms, including CRO, customer data platforms, and overall optimisation activities. You will work closely with adjacent marketing teams to deliver data-driven solutions that enhance customer experience, maximise conversions, and increase the value of marketing investments.
The Marketing Technology Manager will be responsible for:
- Optimisation and data-driven decision making, conducting website and campaign performance analysis to generate actionable insights and optimise marketing strategies across key touchpoints (website, email, paid media, etc.)
- Martech adoption and commercialisation, working with internal teams to ensure marketing technology capabilities align with business priorities
- Refining audience segmentation, integrating new data sources and driving personalisation initiatives to improve customer engagement and commercial outcomes
- Planning, managing, and implementing an A/B testing and personalisation roadmap to improve user experience and conversion rates
- Building strong relationships with internal stakeholders, ensuring alignment on marketing technology strategy and best practices
- Owning and delivering martech related projects on time and within budget, ensuring efficiency and governance
- Staying ahead of industry trends, adopting new martech tools and methodologies to enhance marketing effectiveness
The Marketing Technology Manager will have:
- Proven experience in marketing technology and optimisation
- Great stakeholder management and communication skills
- Good analytical skills and a data driven mindset
- Project management experience
- Ability to influence and collaborate with teams across the business
- Experience in a martech manager or technology focused marketing manager role or similar
This is a great opportunity for a talented Marketing Technology Manager to join a market leading brand at a very exciting point in their marketing and digital transformation journey. They can offer great career progression opportunities and a generous benefits package.
Contact Detail:
RedCat Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager
✨Tip Number 1
Familiarise yourself with the latest marketing technology trends and tools. Being knowledgeable about platforms like customer data platforms and conversion rate optimisation will show that you're proactive and ready to drive adoption in our team.
✨Tip Number 2
Network with professionals in the marketing technology space. Attend industry events or webinars to connect with others who are already in similar roles. This can provide you with insights and potentially valuable referrals.
✨Tip Number 3
Prepare to discuss your experience with data-driven decision making. Be ready to share specific examples of how you've used analytics to optimise marketing strategies and improve customer engagement in previous roles.
✨Tip Number 4
Showcase your project management skills by discussing any relevant projects you've led. Highlight your ability to deliver on time and within budget, as this is crucial for managing martech-related projects effectively.
We think you need these skills to ace Marketing Technology Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing technology and optimisation. Use specific examples that demonstrate your analytical skills and project management experience, as these are key for the Marketing Technology Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing technology and how your background aligns with the company's goals. Mention your experience with A/B testing and personalisation initiatives, as well as your ability to collaborate with stakeholders.
Showcase Your Analytical Skills: Provide concrete examples of how you've used data-driven decision making in previous roles. Highlight any tools or methodologies you've adopted to enhance marketing effectiveness, as this will resonate with the hiring team.
Research the Company: Familiarise yourself with the brand's marketing strategies and recent campaigns. Understanding their approach to customer engagement and martech adoption will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at RedCat Digital
✨Showcase Your Analytical Skills
As a Marketing Technology Manager, you'll need to demonstrate your ability to analyse data and derive actionable insights. Prepare examples of past projects where your analytical skills led to improved marketing strategies or conversion rates.
✨Highlight Stakeholder Management Experience
Strong communication and stakeholder management skills are crucial for this role. Be ready to discuss how you've successfully collaborated with different teams in the past, ensuring alignment on marketing technology strategies.
✨Discuss Your Project Management Expertise
This position requires effective project management skills. Share specific instances where you managed martech-related projects, focusing on how you delivered them on time and within budget while maintaining efficiency.
✨Stay Updated on Industry Trends
The marketing technology landscape is constantly evolving. Show your enthusiasm for staying ahead of industry trends by discussing recent tools or methodologies you've adopted and how they could benefit the company.
