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- Tasks: Lead B2B marketing strategies and campaigns to boost brand awareness and engagement.
- Company: Pretty Green is an award-winning agency focused on creative communications for positive impact.
- Benefits: Enjoy 33 days holiday, flexible hours, health insurance, and a dog-friendly office.
- Why this job: Join a vibrant team committed to creativity, diversity, and making a difference in the world.
- Qualifications: Experience in marketing strategy, content creation, and team leadership is essential.
- Other info: We are a proud B-Corp, dedicated to sustainability and social responsibility.
The predicted salary is between 36000 - 60000 £ per year.
Pretty Green is seeking a B2B Marketing Account lead to join our award-winning team. Someone who understands our mission to deliver creative communications that positively impact people, planet & performance.
For 17 years, we have been creating award-winning, disruptive and additive communication campaigns. Campaigns rooted in human truth, that solve real problems, shape popular culture and empower us all to be creatively brave. Whether it’s PR, influencer or social content campaigns, or real-world brand experiences and events, we get people sharing and keep people talking.
THE ROLE:
Reporting into the Business Director, you will work with the PrettyGreen Growth team and wider business to execute comprehensive brand marketing, content, and communication strategies. These strategies aim to increase awareness of PrettyGreen and enhance our positioning to key target audiences in the UK and global communications industry with a view to the agency achieving its growth objectives.
You will collaborate with team members across the entire agency to create all marketing collateral and provide leadership, guidance, and mentorship to the Digital Marketing Exec.
Role Accountabilities:
- Develop and execute a comprehensive marketing strategy that aligns with the agency's business objectives and supports the Chief Growth Officer's growth vision.
- Lead the planning, execution, and optimisation of all marketing campaigns across various channels, including digital, social media, email, events, and traditional media.
- Highlight the importance of strategic storytelling and audience engagement in the content creation process.
- Oversee the creation of high-quality, engaging content tailored to target audiences, ensuring alignment with the agency's strategic messaging and goals.
- Manage and allocate the marketing budget, ensuring optimal use of resources to achieve maximum ROI.
- Conduct regular market research and competitor analysis to identify trends, opportunities, and areas for differentiation.
- Skilled in collaborating effectively with cross-functional teams, including PR communications, influencer marketing, and events.
- Define and track key performance indicators (KPIs) for all marketing activities, ensuring measurable impact on brand awareness, lead generation, and business growth.
- Ensure marketing strategies and campaigns reflect the agency's commitment to Diversity, Equity, Inclusion and Belonging.
- Working closely with the Brand Director to ensure the agency's brand identity remains consistent across all marketing materials and communications.
- Lead and mentor the Digital Marketing Exec, supporting them to deliver against their accountabilities.
- Maintain the agency's website, social channels (TikTok, Instagram and LinkedIn) and digital presence, ensuring it is up-to-date, user-friendly, and optimised for search engines.
- Monitor and analyse the performance of marketing initiatives, providing monthly reporting and insights to senior management.
- Direct external consultants such as Trade PR freelancers, Designers, and Creatives to activate Marketing workstreams.
WHO WE ARE:
We live by five values that we take incredibly seriously: EVERYONE IS CREATIVE, WE ARE BOLD, TRUSTED TO DELIVER, WE ARE ALLIES, LIFE IS SHORT.
DIVERSITY, EQUITY, INCLUSION & BELONGING COMMITMENT:
At PrettyGreen we support, celebrate and thrive because of our differences and are proud to be a leading DE&I employer. We invest 3%+ of our net profit back into industry DE&I initiatives and are committed to equal opportunities in our employment practices.
ESG COMMITMENT:
Proud to Be B-Corp. We’re celebrating the ultimate recognition of our commitment to balance creativity for good with commercial performance. PrettyGreen Group is 100% carbon neutral across all central business operations.
PRETTYGREEN BENEFITS:
We care about the people who work for us and offer a generous and flexible benefits programme. Benefit highlights include:
- 33 days holiday per year including bank holidays
- Birthday day off
- Gifted 2 pm Friday finish all year
- £100 contribution towards a life-defining experience per year
- Monthly Health and Well-being allowance
- Life Insurance, Health Insurance and pension contributions
- Fantastic maternity and paternity offering
- Mentoring programme
- Wellness EAP staff support programme
- Cost of Living one-off payment
- Well-behaved dog friendly office
B2B Marketing Account Lead - In house employer: PrettyGreen | B Corp
Contact Detail:
PrettyGreen | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Account Lead - In house
✨Tip Number 1
Familiarise yourself with PrettyGreen's mission and values. Understanding their commitment to creativity, diversity, and social impact will help you align your approach and demonstrate how you can contribute to their goals during interviews.
✨Tip Number 2
Network within the industry by attending events or engaging on platforms like LinkedIn. Connecting with current employees or industry professionals can provide insights into the company culture and may even lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in B2B marketing and digital strategies. Being knowledgeable about current tools and techniques will allow you to speak confidently about how you can drive innovative campaigns at PrettyGreen.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've led or contributed to. Highlighting measurable results will showcase your ability to deliver impact, which is crucial for the role of B2B Marketing Account Lead.
We think you need these skills to ace B2B Marketing Account Lead - In house
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the B2B Marketing Account Lead position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your marketing experience, particularly in B2B contexts. Highlight specific campaigns you've led, metrics you've achieved, and any leadership roles you've held. Use bullet points for clarity and impact.
Write a Tailored Cover Letter: In your cover letter, express your passion for creative communications and how your values align with Pretty Green's mission. Provide examples of how you've successfully executed marketing strategies and engaged audiences in previous roles.
Showcase Your Creativity: Since Pretty Green values creativity, consider including a portfolio or links to past campaigns you've worked on. This could be in the form of case studies, social media posts, or any content that demonstrates your ability to engage and inspire audiences.
How to prepare for a job interview at PrettyGreen | B Corp
✨Understand the Company Values
Before your interview, take some time to familiarise yourself with PrettyGreen's core values. They emphasise creativity, boldness, and inclusivity. Be prepared to discuss how your personal values align with theirs and provide examples of how you've embodied these principles in your previous roles.
✨Showcase Your Strategic Thinking
As a B2B Marketing Account Lead, you'll need to demonstrate your ability to develop comprehensive marketing strategies. Prepare to discuss specific campaigns you've led, focusing on your strategic approach, the challenges you faced, and the results achieved. Use metrics to quantify your success.
✨Highlight Collaboration Skills
This role requires effective collaboration with cross-functional teams. Be ready to share examples of how you've successfully worked with different departments, such as PR, digital marketing, and events. Emphasise your communication skills and how you ensure everyone is aligned towards common goals.
✨Prepare for Questions on Diversity and Inclusion
PrettyGreen places a strong emphasis on diversity, equity, inclusion, and belonging. Be prepared to discuss your understanding of these concepts and how you've contributed to fostering an inclusive environment in your past roles. Share any initiatives you've been part of that promote DEI.
