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- Tasks: Engage with industry leaders and build relationships to drive brand visibility.
- Company: ITALSPIRITS is a dynamic brand focused on growth in the spirits market.
- Benefits: Enjoy competitive salary, travel opportunities, and a vibrant work culture.
- Why this job: Be the face of exciting brands while making impactful connections in the trade community.
- Qualifications: 2-4 years in spirits or trade, strong cocktail knowledge, and a solid network.
- Other info: Opportunity to host events and engage with influencers in the spirits industry.
The predicted salary is between 40000 - 45000 £ per year.
The ITALSPIRITS Trade Advocacy role is pivotal in driving brand growth by establishing market presence and engaging with key industry leaders. You’ll be the face and voice of the brand in the on-trade, building meaningful relationships, driving visibility, and supporting bartender and trade communities across key markets. As an advocate, you will elevate our brands by increasing awareness, delivering masterclasses, forging partnerships with industry influencers and emerging talent, and leveraging your network to build loyalty and drive conversion across the on- and off-trade sectors.
With a solid understanding of bar business operations, you will bring credibility and provide actionable coaching on success strategies in your region.
Brands: Italicus and Savoia
Audience: Trade gatekeepers including on-premise accounts, bartenders, distributors, and ABV field teams
Channels: Independent on-premise accounts, national on-premise chains, trade groups, and trade events
Qualifications
- Minimum 2–4 years’ experience in spirits and/or trade within the EU market
- Strong knowledge of spirits, including production and category insights. Cocktail knowledge
- Proven hospitality experience with a talent for creating memorable guest experiences
- Well-established trade network in the spirits industry
- Active and thoughtful social media presence with a good grasp of content engagement
- Ability to travel up to 50%
- Excellent self-organization and time management skills
Trade Advocacy, Education & Events
- Act as a leader within the local trade community; build consistent relationships with local trade groups and thought leaders
- Proactively organize and host innovative trade programming that educates, samples, and builds affinity for our brands
- Serve as host or keynote speaker at high-profile trade events
- Conduct account visits regularly
- Execute portfolio trainings, guest shifts, and bar tours in coordination with local sales teams to drive visibility, quality, and availability in key accounts
Field Program Execution
- Deliver KPIs focused on awareness, loyalty, and conversion across targeted channels. KPIs include trade education, accounts visits, events, group engagement, and distributor collaboration
- Bring brand and team priorities to life across all channels.
- Collaborate with division leads to develop account lists in focus markets, to increase menus listings
- Build and maintain strong relationships with local distributors and advocacy teams; present brand initiatives and trainings at relevant sales meetings
- Maintain commercial awareness. Identify key accounts and focus markets, working with divisional leads to grow menu presence and product listings.
- Educate partners on cocktail strategy to support brand messaging, enhance quality, and increase velocity
- Collaborate with Sales teams and key influencers in your region
Administrative Responsibilities
- Track and report on KPIs
- Manage expense reporting and stay within budget set by management
- Submit monthly program recaps and competitive insights reports on industry trends
Other Duties
- Attend regular meetings with the management team to share insights and inform programming
- Assist with drink strategy when needed
- Maintain a strong social media presence and contribute to digital amplification, content creation, and programming execution
- Plan, execute, and manage trade shows, events, and special projects—ensuring documentation and best practice sharing
Key Points of Contact
- On-Trade Director, Brand Ambassadors, and Marketing Team
- Account Sales Representatives (via local distributors)
- Chain Sales Representatives (via local distributors)
- Trade Groups in focus markets
Desired Characteristics
- Strong communicator with the ability to present ideas persuasively and build consensus
- Financially astute with experience in budgeting and expense tracking
- Team player with the ability to work collaboratively across departments, personalities, and markets to ensure program consistency
Salary dependent on experience, with a range of £40-45 K.
On Trade Advocacy Role employer: Italspirits
Contact Detail:
Italspirits Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On Trade Advocacy Role
✨Tip Number 1
Network actively within the spirits industry. Attend trade events, engage with bartenders, and connect with distributors to build relationships that can help you stand out as a candidate for the On Trade Advocacy role.
✨Tip Number 2
Showcase your knowledge of cocktail culture and spirits production in conversations. Being able to discuss trends and insights will demonstrate your expertise and passion for the industry, making you a more attractive candidate.
✨Tip Number 3
Leverage social media to highlight your engagement with the trade community. Share content related to bartending, spirits education, and industry events to establish yourself as a thought leader and advocate in the field.
✨Tip Number 4
Prepare to discuss your experience in managing events and training sessions. Highlight specific examples where you've successfully executed programmes that increased brand visibility and loyalty, as this aligns closely with the responsibilities of the role.
We think you need these skills to ace On Trade Advocacy Role
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the spirits industry, particularly any roles that involved trade advocacy or relationship building. Emphasise your knowledge of cocktail culture and any previous work with bartenders or distributors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the spirits industry and your understanding of bar business operations. Mention specific examples of how you've successfully engaged with trade communities or organised events that align with the responsibilities of the role.
Showcase Your Network: Highlight your established connections within the spirits industry. Discuss how these relationships can benefit the company and how you plan to leverage them to drive brand visibility and loyalty.
Demonstrate Your Communication Skills: Since strong communication is key for this role, ensure your application reflects your ability to present ideas clearly and persuasively. Use concise language and structure your application well to showcase your organisational skills.
How to prepare for a job interview at Italspirits
✨Know Your Spirits
Make sure you have a solid understanding of the spirits industry, including production processes and category insights. Be prepared to discuss your favourite cocktails and how they relate to the brands you'll be advocating for.
✨Showcase Your Network
Highlight your established connections within the trade community. Discuss how you've leveraged these relationships in the past to drive brand visibility and loyalty, and be ready to share examples of successful collaborations.
✨Demonstrate Your Event Skills
Be ready to talk about your experience in organising and hosting trade events or masterclasses. Share specific examples of how you've engaged audiences and created memorable experiences that align with brand messaging.
✨Engage with Social Media
Since an active social media presence is crucial, prepare to discuss your approach to content engagement. Share how you've used social platforms to amplify brand messages and connect with the bartender and trade communities.
