Head of Marketing

Head of Marketing

Bourne Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and execute innovative marketing strategies for both B2B and DTC channels.
  • Company: Join a forward-thinking business at the forefront of the lifestyle and interiors sector.
  • Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
  • Why this job: Shape brand stories and lead a talented team while making a real impact.
  • Qualifications: Experience in senior marketing roles with expertise in B2B and eCommerce/DTC required.
  • Other info: Ideal for creative thinkers who thrive in fast-paced settings and love interiors.

The predicted salary is between 43200 - 72000 £ per year.

We’ve been retained to help find a driven and creative senior marketer to shape the marketing strategy of an established business that is at the forefront of its sector. This is your chance to scale an emerging direct-to-consumer (DTC) brand whilst reinforcing an established B2B presence. You could currently be a Head of Marketing or looking for your first step up to that level.

The Role

As Head of Marketing, you’ll be the strategic and creative lead, overseeing campaigns across digital and traditional channels. You’ll guide a talented in-house team, collaborate with senior leadership, and bring compelling storytelling to life across platforms. From brand development to performance marketing, this is a role for someone who can think big and execute brilliantly.

Key Responsibilities

  • Lead and execute the overarching marketing strategy for both B2B and DTC channels
  • Shape and evolve the brand’s story and tone of voice
  • Manage the campaign calendar, digital marketing efforts, and content strategy
  • Oversee SEO, email, paid media, and website optimisation
  • Collaborate with product and design teams to deliver standout customer experiences
  • Lead and mentor a dynamic marketing team
  • Define KPIs, manage budgets, and ensure marketing initiatives are data-driven
  • Keep the brand ahead of trends in the lifestyle/interiors sector

What We’re Looking For

  • Proven experience in a senior marketing role, with both B2B and eCommerce/DTC expertise
  • A strong record of building brand awareness and growing online sales
  • Deep understanding of digital marketing channels including SEO, PPC, email and social
  • Confident managing budgets and tracking performance using analytics tools
  • A hands-on, strategic thinker with strong creative instincts
  • A collaborative leader who thrives in a fast-paced environment
  • A passion for interiors or lifestyle sectors

Head of Marketing employer: Brand Recruitment

As an employer, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. Located in a vibrant area, our company offers competitive benefits, including professional development opportunities and a supportive environment for personal growth. Join us as the Head of Marketing and be part of a forward-thinking team that values innovation and empowers you to make a meaningful impact in the lifestyle and interiors sector.
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Contact Detail:

Brand Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Marketing

✨Tip Number 1

Network with professionals in the marketing field, especially those who have experience in both B2B and DTC sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in lifestyle and interiors.

✨Tip Number 2

Showcase your understanding of digital marketing channels by engaging with relevant content online. Follow thought leaders in SEO, PPC, and social media marketing, and share your insights on platforms like LinkedIn to demonstrate your expertise.

✨Tip Number 3

Prepare to discuss specific campaigns you've led that resulted in measurable success. Be ready to explain your strategic thinking and how you managed budgets and KPIs to achieve your goals, as this will resonate well with our leadership team.

✨Tip Number 4

Familiarise yourself with our brand's story and tone of voice. Think about how you can contribute to evolving our narrative and enhancing customer experiences, as this will show your genuine interest in the role and our company.

We think you need these skills to ace Head of Marketing

Strategic Marketing Planning
Brand Development
Digital Marketing Expertise
SEO and PPC Management
Content Strategy
Campaign Management
Data-Driven Decision Making
Budget Management
Performance Analytics
Team Leadership and Mentoring
Creative Problem Solving
Collaboration Skills
Trend Analysis
Customer Experience Design
Strong Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in both B2B and DTC marketing. Emphasise your achievements in brand awareness and online sales growth, as these are key for the role.

Craft a Compelling Cover Letter: Use your cover letter to showcase your strategic thinking and creative instincts. Discuss how you would shape the brand's story and tone of voice, and mention specific campaigns you've led that align with the company's goals.

Showcase Your Digital Expertise: In your application, provide examples of your experience with digital marketing channels such as SEO, PPC, email, and social media. Highlight any successful campaigns you've managed and the results achieved.

Demonstrate Leadership Skills: Mention your experience in leading and mentoring teams. Provide examples of how you've collaborated with other departments, like product and design, to create standout customer experiences.

How to prepare for a job interview at Brand Recruitment

✨Showcase Your Strategic Thinking

As a Head of Marketing, you'll need to demonstrate your ability to think strategically. Prepare examples of past marketing strategies you've developed and executed, particularly those that involved both B2B and DTC channels. Highlight how these strategies led to measurable results.

✨Demonstrate Your Creative Side

This role requires a strong creative instinct. Be ready to discuss how you've shaped brand stories and developed compelling campaigns. Bring along any relevant portfolio pieces or case studies that showcase your creative work in marketing.

✨Know Your Numbers

Familiarise yourself with key performance indicators (KPIs) relevant to the role. Be prepared to discuss how you've managed budgets and tracked performance using analytics tools. Showing that you can back up your strategies with data will impress the interviewers.

✨Emphasise Collaboration Skills

As a leader, collaboration is key. Prepare to talk about how you've worked with cross-functional teams, such as product and design, to create standout customer experiences. Share specific examples of successful collaborations that led to impactful marketing outcomes.

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