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- Tasks: Elevate our brand through creative marketing strategies and engaging content.
- Company: Join Criterion Hospitality, known for tranquil 'cocoon' rooms and expanding across major UK cities.
- Benefits: Enjoy a dynamic office environment and the chance to shape a growing brand.
- Why this job: Make a real impact in hospitality while working with a creative team and exciting projects.
- Qualifications: Experience in brand management and digital marketing is essential; creativity is a must!
- Other info: This role is fully office-based, perfect for those who thrive in collaborative settings.
The predicted salary is between 28800 - 48000 £ per year.
Criterion Hospitality is seeking a creative and strategic Brand Development and Marketing Executive to elevate our brand presence and support the growth of our expanding hotel portfolio. Known for our signature 'cocoon' rooms—designed for tranquillity and comfort—we are launching new locations in London, Edinburgh, and Manchester. This role is ideal for someone who combines creativity with strategic thinking and is eager to make a meaningful impact on a growing hospitality brand.
Key Responsibilities:
- Brand Management: Maintain a consistent and engaging brand identity across all channels, ensuring alignment with Criterion Hospitality’s values and visual style.
- Marketing Strategy: Plan and deliver marketing campaigns that boost brand awareness, engagement, and bookings, working closely with internal teams and external partners.
- Content & Social Media: Create compelling content for social media, email, blogs, and promotional materials. Manage daily social media activity and foster online engagement.
- Performance Analysis: Monitor and report on campaign performance, using insights to refine strategies and improve results.
- Partnerships & PR: Support the development of partnerships with influencers, media, and like-minded brands to enhance visibility and reach.
- Market Awareness: Keep up to date with hospitality and lifestyle trends, competitor activity, and customer insights to inform marketing efforts.
Qualifications:
- Experience in brand management, digital marketing, and content creation—ideally within hospitality or a lifestyle brand.
- Excellent written and visual communication skills, with a creative and proactive approach.
- Proficiency with social media platforms, content scheduling tools, and design software (e.g., Canva, Adobe Suite).
- Familiarity with analytics tools such as Google Analytics and Meta Insights.
- Ability to work collaboratively and adapt quickly in a fast-paced environment.
Brand Development and Marketing Executive employer: Criterion Hospitality
Contact Detail:
Criterion Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Development and Marketing Executive
✨Tip Number 1
Familiarise yourself with Criterion Hospitality's brand identity and values. Understanding their unique 'cocoon' concept will help you align your ideas with their vision during interviews.
✨Tip Number 2
Stay updated on the latest trends in hospitality and lifestyle marketing. Being able to discuss current industry trends and how they can be applied to Criterion's strategy will demonstrate your passion and knowledge.
✨Tip Number 3
Prepare examples of successful marketing campaigns you've worked on, especially those that involved social media and content creation. This will showcase your hands-on experience and creativity.
✨Tip Number 4
Network with professionals in the hospitality industry, particularly those involved in brand development and marketing. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Brand Development and Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and digital marketing. Use keywords from the job description to demonstrate that you meet the qualifications Criterion Hospitality is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and strategic thinking. Mention specific examples of past marketing campaigns you've worked on and how they align with the responsibilities of the Brand Development and Marketing Executive role.
Showcase Your Skills: In your application, emphasise your proficiency with social media platforms and design software. Include any relevant projects or content you've created that demonstrate your ability to engage audiences effectively.
Research Criterion Hospitality: Familiarise yourself with Criterion Hospitality's brand identity and recent marketing efforts. This knowledge will help you tailor your application and show your genuine interest in contributing to their growth.
How to prepare for a job interview at Criterion Hospitality
✨Showcase Your Creativity
As a Brand Development and Marketing Executive, creativity is key. Prepare examples of past campaigns or content you've created that demonstrate your innovative thinking and ability to engage audiences.
✨Know the Brand Inside Out
Research Criterion Hospitality thoroughly. Understand their brand values, the concept behind their 'cocoon' rooms, and their target audience. This knowledge will help you align your answers with their vision during the interview.
✨Prepare for Performance Analysis Questions
Be ready to discuss how you've monitored and improved campaign performance in previous roles. Familiarise yourself with analytics tools like Google Analytics and be prepared to share specific metrics that showcase your impact.
✨Demonstrate Your Social Media Savvy
Since the role involves managing social media, come equipped with ideas for engaging content tailored to different platforms. Discuss your experience with content scheduling tools and how you've fostered online engagement in the past.
