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- Tasks: Lead brand strategy and campaigns for a trendy lifestyle fashion brand.
- Company: Join a well-loved British retail name with a loyal customer base.
- Benefits: Enjoy a creative environment with opportunities for growth and collaboration.
- Why this job: Make your mark by shaping a brand's voice and vision in a dynamic market.
- Qualifications: Experience in fashion or premium retail, with strong storytelling and strategic skills.
- Other info: This role offers a chance to blend creativity with commercial impact.
The predicted salary is between 43200 - 72000 £ per year.
A lifestyle fashion brand is looking for an accomplished Group Brand Manager to take the reins of its brand identity and drive its evolution across multiple channels and markets. With a loyal customer base, a strong sense of style, and ambitious plans for future growth, this is a rare opportunity to shape the voice and vision of a well-loved retail name.
Working at the heart of the business, the Group Brand Manager will lead the development and execution of a cohesive brand strategy, championing consistency across retail, digital, campaign, and comms touchpoints. Working alongside the senior leadership team, this person will be the brand's custodian, ensuring it stays relevant, resonant, and distinctly British in a competitive landscape.
What’s involved:
- Owning and evolving the brand identity, values and messaging across all customer-facing activity
- Leading seasonal brand campaigns and product storytelling, in partnership with creative, marketing and e-commerce teams
- Acting as the internal voice of the brand, ensuring consistency across departments and geographies
- Working with insight, retail and merchandising teams to understand consumer behaviours and align brand activity with commercial objectives
- Managing relationships and providing clear, inspiring briefs for creative development
- Ensuring brand integrity across packaging, in-store environments, social, and influencer activity
What they’re looking for:
- A brand-led marketer with experience in fashion, lifestyle or premium retail
- Someone confident leading brand strategy and bringing ideas to life across multiple platforms
- A collaborative operator who thrives in a cross-functional role and can influence at all levels
- Experience managing agencies and creative partners
- Strong storytelling instincts, with a passion for British style and customer insight
This is a brilliant opportunity for someone who wants to make their mark-blending strategic thinking with hands-on brand guardianship in a creative, commercial environment.
Group Brand Manager employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Brand Manager
✨Tip Number 1
Familiarise yourself with the brand's current identity and values. Understanding their existing messaging will help you articulate how you can enhance and evolve it, showing that you're already aligned with their vision.
✨Tip Number 2
Research recent campaigns and product launches from the brand. Being able to discuss these in your conversations will demonstrate your genuine interest and insight into their market positioning and consumer engagement strategies.
✨Tip Number 3
Network with professionals in the fashion and lifestyle sectors. Attend industry events or engage on platforms like LinkedIn to connect with people who might provide insights or even referrals for the Group Brand Manager role.
✨Tip Number 4
Prepare to showcase your storytelling skills. Think of examples where you've successfully led brand narratives or campaigns, as this will be crucial in demonstrating your fit for a role that requires strong creative leadership.
We think you need these skills to ace Group Brand Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand the brand's identity, values, and messaging. Familiarise yourself with their current campaigns and how they position themselves in the market.
Tailor Your CV: Highlight your experience in brand management, particularly in fashion or lifestyle sectors. Showcase specific achievements that demonstrate your ability to lead brand strategy and manage cross-functional teams.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for the brand and the fashion industry. Explain how your skills align with the role and provide examples of how you've successfully managed brand identity and campaigns in the past.
Showcase Your Creative Thinking: In your application, include examples of innovative brand strategies or campaigns you've developed. Highlight your storytelling instincts and how you've used consumer insights to drive brand engagement.
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Brand Vision
Be prepared to discuss your vision for the brand and how you would evolve its identity. Think about how you can align the brand's values with current market trends and consumer behaviours.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams, such as creative, marketing, and e-commerce. Share specific examples of how you've successfully collaborated to drive brand initiatives.
✨Prepare for Storytelling
Since storytelling is key in this role, come equipped with examples of past campaigns you've led. Be ready to explain how you crafted compelling narratives that resonated with customers and drove engagement.
✨Understand the Competitive Landscape
Research the brand's competitors and be ready to discuss how you would position the brand uniquely in the market. Show that you understand the challenges and opportunities within the fashion and lifestyle sectors.
