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For Companies At a Glance
- Tasks: Lead multi-channel CRM campaigns to boost player engagement and loyalty.
- Company: Join LeoVegas, a dynamic team of 1800+ innovators in the iGaming industry.
- Benefits: Enjoy hybrid work, 28 days leave, wellness contributions, and fun team events.
- Why this job: Be part of a creative culture that values innovation and collaboration.
- Qualifications: 1-2 years in CRM, passion for iGaming, and strong data-driven mindset required.
- Other info: Opportunity to work in a fast-paced environment with global reach.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT THE ROLE As a CRM Manager for our Casino and Live Casino verticals, reporting to the CRM Lead, you will play a key role in enhancing player engagement and driving commercial success through optimised multi-channel campaigns. In this position, you will design tailored customer journeys and refine segmentation strategies for effective targeting. You will spearhead continuous improvement and innovation in CRM tactics while fostering collaboration within the team to achieve shared goals and elevate player experiences. Your expertise will be vital in creating compelling interactions that keep our players engaged. YOU WILL BE RESPONSIBLE FOR: ?Through a data-led approach, develop and execute multi-channel CRM strategies and activities to enhance player loyalty and lifetime value while delivering on business objectives. ?Ensure campaigns are planned with expected volumes, response rates, costs, ROI, and success criteria, enabling accurate assessment and measurement. ?Continuously monitor and optimise campaigns and customer journeys to improve user experience, drive customer retention and value, and ensure maximum profitability. Initiatives should incorporate experimentation, which means having a testable hypothesis, versions to test, and a learnable outcome. ?Leverage advanced data analytics and segmentation techniques to gain deeper insights into player behaviours and preferences, enabling the creation of personalised and relevant communications and campaigns that further drive engagement, value, and optimise the player experience across all touchpoints. ?As an assigned campaign owner, you are accountable for the successful end-to-end delivery of campaigns, as well as monitoring and managing all marketing communications to ensure compliance with regulatory requirements and a flawless customer experience. ?Work closely with your squad and the wider team, collaborating with cross-functional teams to identify common goals, opportunities for efficiency, and share or borrow innovative ideas. ?Provide clear, accurate, and timely briefings to ensure we achieve engaging creative execution, relevant targeting, informative tests, and faultless builds. ?Stay up to date with industry trends, regulations, competitors, and best practices to ensure the CRM strategy remains competitive. OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING: ?Demonstrate a passion for iGaming and a deep understanding of CRM methods and factors that motivate casino customers. ?You will have 1- 2 years of experience within a CRM Role. ?Experience in online marketing would be an advantage within this role. ?You are a positive, creative and data-driven person who loves to push the limits, try new things and are results-driven. ?You are a team player, willing to share your knowledge and learn from your colleagues while enjoying a dynamic and creative environment whilst also capable of working independently. ?You have excellent planning and time organisation skills and of course – superb attention to detail. ?Last but not least, you will have a genuine interest in our product. WHO WE ARE At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. Were a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide. BENEFITS ?Hybrid work policy ?4 weeks of Workation (T&C apply) ?28 days paid leave + public/bank holidays in England ?Matched pension contributions up to 6% ?BUPA healthcare which covers pre-existing conditions plus a cash-back plan to support with dental, optical & other treatments ?250 GBP wellness contribution annually (T&C apply) ?Free onsite parking and complimentary snacks and drinks. We also serve breakfast on Mondays and lunch on Fridays. ?Team and office social events throughout the year, which also include a quarterly team budget ?Enhanced parental leave JOIN US! In our pride, we empower our teammates to find their roar and run with their wildest ideas. We dont wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride – give us a roar! JBRP1_UKTJ
LeoVegas UK Limited | CRM Manager employer: LeoVegas UK Limited
Contact Detail:
LeoVegas UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land LeoVegas UK Limited | CRM Manager
✨Tip Number 1
Familiarize yourself with the latest trends in CRM and iGaming. Understanding what drives player engagement and loyalty will help you stand out as a candidate who is not only knowledgeable but also passionate about the industry.
✨Tip Number 2
Showcase your data-driven mindset by discussing any relevant projects where you've used analytics to improve customer journeys or campaign performance. This will demonstrate your ability to leverage data for strategic decision-making.
✨Tip Number 3
Highlight your collaborative skills by sharing examples of how you've worked with cross-functional teams in the past. LeoVegas values teamwork, so showing that you can effectively communicate and share ideas will be a big plus.
✨Tip Number 4
Stay updated on regulatory requirements and best practices in the iGaming sector. Being knowledgeable about compliance will set you apart as a candidate who understands the importance of maintaining a flawless customer experience.
We think you need these skills to ace LeoVegas UK Limited | CRM Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CRM Manager position. Tailor your application to highlight your relevant experience in CRM and iGaming.
Highlight Your Experience: In your CV and cover letter, emphasize your 1-2 years of experience in a CRM role. Provide specific examples of successful campaigns you've managed and how they improved player engagement or retention.
Showcase Your Data Skills: Since the role requires a data-led approach, mention any experience you have with data analytics and segmentation techniques. Discuss how you've used data to inform your strategies and improve campaign outcomes.
Express Your Passion: Convey your genuine interest in the iGaming industry and the LeoVegas product. Share what excites you about working in this field and how you can contribute to enhancing player experiences.
How to prepare for a job interview at LeoVegas UK Limited
✨Show Your Passion for iGaming
Make sure to express your enthusiasm for the iGaming industry during the interview. Share any personal experiences or insights you have about casino games and player engagement, as this will demonstrate your genuine interest in the role.
✨Highlight Your Data-Driven Approach
Since the role emphasizes a data-led approach, be prepared to discuss specific examples of how you've used data analytics in previous roles. Talk about how you developed CRM strategies based on data insights and the impact they had on player engagement.
✨Demonstrate Collaboration Skills
Collaboration is key in this role, so be ready to share examples of how you've worked effectively within a team. Discuss any cross-functional projects you've been involved in and how you contributed to achieving common goals.
✨Prepare for Campaign Management Questions
Expect questions about your experience with campaign management. Be ready to explain how you plan, execute, and optimize campaigns, including how you measure success and adapt strategies based on performance metrics.
