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- Tasks: Lead brand strategy and campaigns for a trendy lifestyle fashion brand.
- Company: Join a well-loved retail name with a loyal customer base and ambitious growth plans.
- Benefits: Enjoy a creative work environment with opportunities for collaboration and influence.
- Why this job: Make your mark by shaping a distinct British brand in a competitive landscape.
- Qualifications: Experience in fashion or premium retail, with strong storytelling and strategic skills.
- Other info: This role blends strategic thinking with hands-on brand guardianship.
The predicted salary is between 43200 - 72000 £ per year.
A lifestyle fashion brand is looking for an accomplished Group Brand Manager to take the reins of its brand identity and drive its evolution across multiple channels and markets. With a loyal customer base, a strong sense of style, and ambitious plans for future growth, this is a rare opportunity to shape the voice and vision of a well-loved retail name.
Working at the heart of the business, the Group Brand Manager will lead the development and execution of a cohesive brand strategy, championing consistency across retail, digital, campaign, and comms touchpoints. Working alongside the senior leadership team, this person will be the brand's custodian, ensuring it stays relevant, resonant, and distinctly British in a competitive landscape.
What's involved:
- Owning and evolving the brand identity, values and messaging across all customer-facing activity
- Leading seasonal brand campaigns and product storytelling, in partnership with creative, marketing and e-commerce teams
- Acting as the internal voice of the brand, ensuring consistency across departments and geographies
- Working with insight, retail and merchandising teams to understand consumer behaviours and align brand activity with commercial objectives
- Managing relationships and providing clear, inspiring briefs for creative development
- Ensuring brand integrity across packaging, in-store environments, social, and influencer activity
What they’re looking for:
- A brand-led marketer with experience in fashion, lifestyle or premium retail
- Someone confident leading brand strategy and bringing ideas to life across multiple platforms
- A collaborative operator who thrives in a cross-functional role and can influence at all levels
- Experience managing agencies and creative partners
- Strong storytelling instincts, with a passion for British style and customer insight
This is a brilliant opportunity for someone who wants to make their mark-blending strategic thinking with hands-on brand guardianship in a creative, commercial environment.
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Brand Manager
✨Tip Number 1
Familiarise yourself with the brand's current identity and values. Understanding their existing messaging will help you articulate how your vision aligns with theirs during discussions.
✨Tip Number 2
Research recent campaigns and product launches by the brand. Being able to discuss these in detail will demonstrate your genuine interest and knowledge of their market positioning.
✨Tip Number 3
Network with professionals in the fashion and lifestyle sectors. Engaging with industry peers can provide insights into the brand's reputation and help you understand what they value in a Group Brand Manager.
✨Tip Number 4
Prepare to showcase your storytelling skills. Think of examples where you've successfully led brand strategies or campaigns, as this role heavily relies on strong narrative development.
We think you need these skills to ace Group Brand Manager
Some tips for your application 🫡
Understand the Brand: Before applying, immerse yourself in the brand's identity and values. Familiarise yourself with their current campaigns, product offerings, and overall market positioning to tailor your application effectively.
Craft a Compelling CV: Highlight your relevant experience in brand management, particularly within fashion or lifestyle sectors. Use quantifiable achievements to demonstrate your impact on previous brands, showcasing your ability to lead strategy and drive growth.
Write a Tailored Cover Letter: In your cover letter, express your passion for the brand and articulate how your skills align with their needs. Discuss your storytelling abilities and provide examples of successful campaigns you've led, emphasising your collaborative approach.
Showcase Your Creative Thinking: Include a portfolio or examples of past work that illustrate your creative thinking and brand strategy execution. This could be case studies of successful campaigns or innovative ideas that resonate with the brand's ethos.
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Brand Vision
As a Group Brand Manager, it's crucial to demonstrate your understanding of brand identity. Prepare to discuss how you would evolve the brand's voice and vision, ensuring it remains relevant and distinctly British in a competitive landscape.
✨Highlight Collaborative Experience
This role requires working closely with various teams. Be ready to share examples of past collaborations with creative, marketing, and e-commerce teams, showcasing your ability to influence and drive brand strategy across multiple platforms.
✨Demonstrate Storytelling Skills
Strong storytelling instincts are essential for this position. Prepare to discuss how you've successfully led brand campaigns and product storytelling in the past, and how you can bring ideas to life that resonate with consumers.
✨Understand Consumer Behaviour
The company values insight-driven strategies. Familiarise yourself with current consumer trends in fashion and lifestyle, and be prepared to discuss how you would align brand activity with commercial objectives based on these insights.
