Marketing Manager (Northampton)

Marketing Manager

Northampton

£55,000 + Bonus + Benefits

Role Overview:

The Marketing Manager will be responsible for developing and executing the overall marketing strategy to increase brand awareness, drive lead generation, and support sales growth of a product. This hands-on role is ideal for someone who thrives in a hands on team, able to manage a team with varying levels of experience, is digitally savvy, and is excited about making a real impact.

Key Responsibilities:

• Develop and implement multi-channel marketing strategies aligned with business goals
• Manage and optimise the company’s digital presence (website, PPC, SEO, email marketing, social media) with an inhouse team.
• Help grow international markets through targeting and advertising to international markets particularly across Europe, Canada, Australia, New Zealand.
• Create engaging content including blogs, case studies, videos, and product marketing materials (with the inhouse team).
• Plan and execute product launches and promotional campaigns for products.
• Coordinate and attend trade shows, exhibitions, and industry events.
• Work closely with sales and operations teams to align marketing efforts with commercial objectives.
• Analyse campaign performance and report on ROI using tools like Google Analytics, CRM systems, and social media insights.
• Monitor market trends and competitor activity to inform strategy.

About You:

• Proven experience in a marketing role in a B2B, product-led business.
• Comfortable in an SME environment.
• Experience managing an in-house team of marketeers between 4-10 people.
• Experience with ecommerce websites + 3rd party marketplaces like eBay + Amazon.
• Experience with digital marketing to international marketing.
• Experience marketing to multiple audiences internationally.
• Comfortable working both strategically and tactically in a fast-paced environment.

On Offer:

• A key role in a growing, innovative company with global reach
• Autonomy to shape the marketing function and make a real impact
• Collaborative and supportive team environment
• Competitive salary and performance-related bonus
• Flexible working arrangements (office-based with some remote work)
• Opportunities for professional development and growth