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For Companies At a Glance
- Tasks: Lead marketing campaigns, optimise strategies, and manage customer acquisition efforts.
- Company: Join KnowBe4, a leader in security awareness training and compliance.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and innovation in marketing.
- Qualifications: Degree in Marketing or related field; 3 years of marketing management experience required.
- Other info: Work with cutting-edge digital tools and stay ahead of marketing trends.
The predicted salary is between 36000 - 60000 £ per year.
The Marketing Manager is responsible for managing the effective promotion and positioning of the KnowBe4 brand.
Responsibilities:
- Develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies.
- Forge strong relationships with Sales to establish SLAs and initiatives to support customer acquisition.
- Manage the set up of all lead generation campaigns.
- Create and send email campaigns with calls to action, in compliance with applicable data protection laws.
- Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications.
- Drive strategy and planning through the analysis of historic performance, past engagement and interactions, understanding KPIs and implementing best practices.
- Predict, forecast and track outcomes of campaigns and conversion activities in a manner that allows for meaningful analyses.
- Measure campaign results and optimize the lead nurture tracks to increase conversions.
- Measure and optimize our lead generation marketing using dashboards, CRM and marketing analytics reports.
- Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ.
- Craft landing pages and lead generation forms for our content to distribute through relevant programs.
- Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead.
- Support the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions.
- Stay up to date with the latest trends and changes with SEO and major search engines.
- Support management and setup of all paid search campaigns (PPC).
- Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links.
- Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms.
- Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs.
- Support event selection and management and collaborate with other marketing teams to ensure consistency in messaging, event attendance and best practice.
- Manage all administrative tasks, including budget management and updating, submitting purchase requests, tracking purchase orders, and managing lead lists in a timely manner.
Minimum Qualifications:
- MA or Degree in Marketing or business-related subjects.
- CIM Certification/Diploma (not essential but an asset).
- Competence in using digital marketing tools.
- A willingness to learn new methods and technology.
- Minimum 3 years in marketing management experience.
- Experience with Google Workspace.
- Prior experience with marketing automation systems such as HubSpot or similar.
- Prior experience with Salesforce or other CRM software a plus.
- Infectious positive, can-do attitude.
- Strong verbal and written communications.
- Excellent time management and organization skills.
Contact Detail:
KnowBe4 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Remote) (Position located in London, England)
✨Tip Number 1
Familiarise yourself with the KnowBe4 brand and its messaging. Understanding their core values and marketing strategies will help you align your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of KnowBe4 on platforms like LinkedIn. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Stay updated on the latest digital marketing trends and tools, especially those related to SEO and PPC. Being able to discuss recent developments and how they could benefit KnowBe4 will demonstrate your proactive approach and expertise.
✨Tip Number 4
Prepare specific examples from your past experience that showcase your ability to manage marketing campaigns and lead generation efforts. Highlighting measurable outcomes will help illustrate your impact and suitability for the role.
We think you need these skills to ace Marketing Manager (Remote) (Position located in London, England)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing management, particularly any campaigns you've developed or managed. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the position and the company. Discuss specific marketing strategies you've implemented in the past and how they align with KnowBe4's goals.
Showcase Your Digital Skills: Since the role requires competence in digital marketing tools, mention any specific tools you’ve used, such as HubSpot or Salesforce. Provide examples of how you've leveraged these tools to achieve marketing success.
Highlight Collaboration Experience: Emphasise your ability to work collaboratively with sales and other teams. Share examples of how you've forged strong relationships to support customer acquisition and campaign success.
How to prepare for a job interview at KnowBe4
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role. Be prepared to discuss how you've used data analytics in past campaigns to drive results and optimise strategies.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed. Highlight your role, the strategies you implemented, and the measurable outcomes to demonstrate your impact.
✨Understand SEO and PPC Fundamentals
Brush up on your knowledge of Search Engine Optimisation and Pay-Per-Click advertising. Be ready to discuss current trends and how you've applied these techniques in previous roles to enhance brand visibility.
✨Demonstrate Collaboration Skills
Since the role involves liaising with sales and other marketing teams, be prepared to share examples of how you've successfully collaborated across departments to achieve common goals.
