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For Companies At a Glance
- Tasks: Lead global marketing strategy and drive brand growth across multiple channels.
- Company: Oh Polly is a fast-growing, socially-driven fashion brand with over 10 million followers.
- Benefits: Enjoy a competitive salary, discounts, gym membership, and extra day off for your birthday.
- Why this job: Join a dynamic team focused on innovation and global responsibility in the fashion industry.
- Qualifications: Proven experience in senior marketing roles, especially in fashion or luxury brands.
- Other info: This role offers mentorship opportunities and a culture of creativity and collaboration.
The predicted salary is between 130000 - 210000 £ per year.
About Oh Polly
Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.
The Role
With a rapidly growing presence across the UK, US, and AUS, we are seeking a dynamic Chief Marketing Officer (CMO) to lead our global marketing strategy, drive brand awareness, and spearhead multi-channel growth. As CMO, you will be responsible for developing and executing a comprehensive, data-driven marketing strategy across all key functions, ensuring a unified, high-impact approach that fuels customer acquisition, brand equity, and revenue growth. This role demands a strong commercial mindset, creative storytelling expertise, and deep knowledge of digital marketing, e-commerce, and influencer engagement.
Key Responsibilities
- Strategic Leadership & Brand Growth: Develop and implement a global marketing strategy that aligns with Oh Polly’s business goals, revenue targets, and brand positioning. Oversee all aspects of marketing across on a global scale, ensuring cohesion in brand messaging and market expansion strategies. Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making. Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans. Ensure a unified brand experience across all touchpoints, maintaining Oh Polly’s status as a leading fashion brand.
- Digital & Performance Marketing: Work with Digital to drive e-commerce revenue growth through paid social, PPC, SEO, CRM, and UX/CRO strategies. Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention. Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms.
- PR, Events & Partnerships: Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility. Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement. Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility. Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning.
- Creative & Brand Direction: Define and refine Oh Polly’s brand identity, tone of voice, and visual storytelling, ensuring alignment across all channels. Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms. Ensure brand messaging resonates with our target audiences, adapting creative strategies for each market. Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media.
- Data-Driven Decision Making: Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies. Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly. Leverage Google Analytics, Shopify Plus, and advanced data tools to track and enhance performance. Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact.
- Leadership & Team Development: Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making. Oversee the growth and structuring of the marketing teams to support business objectives. Provide mentorship and career development opportunities to team members, ensuring long-term success. Lead a culture of excellence, collaboration, and results-driven execution.
Skills and Requirements:
- Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand, ideally fashion or luxury fashion.
- Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.
- Highly commercial mindset with a strong ability to interpret data to drive decisions.
- Exceptional leadership skills with a track record of developing high-performing teams.
- Excellent communication, presentation, and stakeholder management skills.
- Innovative and creative thinker, able to push boundaries while maintaining brand integrity.
- Strong understanding of global market dynamics, with experience scaling brands internationally.
What’s on offer?
- Salary: £155,000 – £210,000 (Dependant on experience)
- 50% discount on all Oh Polly and Bo+Tee products
- An extra day off for your birthday
- Corporate gym membership (subject to tax)
- Cycle to work scheme
- Learning and development opportunities
- Company pension
- Private healthcare
- Bonus up to 20%
- Company social events
This Company Is An Equal Opportunities Employer
Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
Chief Marketing Officer employer: Oh Polly
Contact Detail:
Oh Polly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Familiarise yourself with Oh Polly's brand identity and values. Understanding their focus on innovation, global responsibility, and ethics will help you align your vision with theirs during discussions.
✨Tip Number 2
Showcase your experience in leading marketing strategies for high-growth brands. Be prepared to discuss specific examples of how you've driven brand awareness and revenue growth in previous roles.
✨Tip Number 3
Network with current or former employees of Oh Polly. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and e-commerce. Being knowledgeable about emerging platforms and strategies will demonstrate your commitment to driving innovative marketing solutions.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership, particularly in high-growth consumer-facing brands. Emphasise your achievements in digital marketing, e-commerce growth, and team development.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of Oh Polly's brand values and market position. Discuss how your strategic vision aligns with their goals and provide examples of how you've driven brand growth in previous roles.
Showcase Data-Driven Success: In your application, include specific metrics that demonstrate your success in previous marketing roles. Highlight your ability to interpret data and make informed decisions that led to increased revenue or brand visibility.
Highlight Leadership Experience: Detail your experience in leading and developing high-performing teams. Provide examples of how you've fostered a culture of creativity and innovation, as well as any mentorship roles you've undertaken.
How to prepare for a job interview at Oh Polly
✨Showcase Your Strategic Vision
As a Chief Marketing Officer, it's crucial to demonstrate your ability to develop and implement a comprehensive marketing strategy. Prepare to discuss specific examples of how you've aligned marketing initiatives with business goals and driven brand growth in previous roles.
✨Highlight Data-Driven Decision Making
Oh Polly values a data-driven approach, so be ready to talk about how you've used analytics to inform your marketing strategies. Discuss key performance metrics you've monitored and how you've adjusted campaigns based on data insights.
✨Demonstrate Leadership Skills
Leadership is key for this role. Share experiences where you've successfully led and developed high-performing teams. Highlight your mentoring style and how you've fostered a culture of creativity and innovation within your team.
✨Understand the Brand and Market Trends
Research Oh Polly's brand identity and current market trends in the fashion industry. Be prepared to discuss how you would enhance their brand positioning and identify growth opportunities, showcasing your understanding of global market dynamics.
