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- Tasks: Lead data-driven strategies to boost customer acquisition for The Economist's B2C subscription.
- Company: Join The Economist Group, a global leader in delivering insights and analysis across various sectors.
- Benefits: Enjoy flexible work options, generous leave, well-being support, and free access to Economist content.
- Why this job: Be part of a dynamic team that values innovation, integrity, and making a real-world impact.
- Qualifications: Proven experience in data analytics, SQL proficiency, and strong leadership skills required.
- Other info: Embrace a culture of collaboration and creativity while driving business success.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Senior Insights Manager, Marketing & Acquisition role at The Economist.
Who We Are
We are an organisation that exists to drive progress. That’s the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence, and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise, and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them. We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses: The Economist, Economist Impact, Economist Intelligence, and Economist Education, which uphold our global reputation for excellence and integrity.
The Senior Insights Manager, Marketing & Acquisition is responsible for ensuring that TEG utilises the full range of data, analytics, and insight expertise to drive new profitable customer acquisition within The Economist’s B2C subscription business.
Key Analytics Functions
- Marketing science: Working with acquisition and finance teams to measure effectiveness of paid, owned, and earned media, while identifying opportunities for customer growth and improvements in Return on Advertising Spend (ROAS).
- Conversion Rate Optimisation (CRO): Collaborating with acquisition and product teams to measure and optimise traffic volumes, conversion rates, and Customer Lifetime Value (CLTV) of B2C websites and apps.
Accountabilities
- Commercial exploitation of data: Ensuring reporting, analytics, and insights are used to improve customer acquisition performance. Working closely with stakeholders and the wider data community, they will develop and execute data-enabled business strategies, proactively identifying opportunities to enhance performance, agility, and efficiency. They will also influence marketing and product teams to make optimal use of data and analytics.
- Roadmap ownership: Managing prioritisation of data, analytics, and insight initiatives related to B2C marketing and customer acquisition. Collaborating with the VP, Insights and Analytics, and the Delivery team to define priorities and create a cohesive, multi-disciplinary roadmap supporting various teams including BI, Data Science & AI, Data Engineering, Business Analysis, Data Governance, and Research.
- Team management and development: Leading and nurturing a team of data professionals, fostering a creative, collaborative, and innovative culture focused on delivering outstanding business outcomes.
- Trusted adviser: Building long-term relationships with stakeholders through deep understanding of The Economist’s products, markets, and customers. Providing trusted counsel, demonstrating integrity, and aligning objectives with stakeholder needs.
Who You Are
- Data expertise: Experienced in applying data and analytics to deliver tangible commercial outcomes, with practitioner experience across various disciplines and familiarity with complex data sets across multiple platforms.
- Technical skills: Proficient in SQL, with experience in Python and/or R. Familiar with cloud data platforms, web analytics, BI tools (e.g., Tableau), marketing data platforms (e.g., Supermetrics), MMM models, propensity modeling, CDPs (e.g., Blueconic), A/B testing, and causal inference techniques.
- People management: A strong coach and leader who inspires and sets high standards, fostering growth and innovation within the team.
- Communication skills: Excellent at articulating problems, solutions, and insights clearly and persuasively.
- Stakeholder partnership: Skilled in cross-functional collaboration, listening, synthesising information, and mobilising teams to achieve common goals.
Benefits
We offer excellent benefits including an incentive programme, generous leave policies, volunteering days, well-being support, and free access to Economist content. Additional country-specific benefits are also provided.
Our Values
Our values—Independence, Integrity, Excellence, Inclusivity, and Openness—guide our behaviour and strengthen our purpose. We are committed to diversity and creating an inclusive environment for all colleagues and potential colleagues.
Senior Insights Manager, Marketing & Acquisition employer: The Economist
Contact Detail:
The Economist Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insights Manager, Marketing & Acquisition
✨Tip Number 1
Familiarise yourself with The Economist's products and services. Understanding their offerings will help you articulate how your insights can drive customer acquisition and improve performance, making you a more compelling candidate.
✨Tip Number 2
Network with current or former employees of The Economist Group. Engaging with them can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Stay updated on the latest trends in data analytics and marketing strategies. Being knowledgeable about current industry practices will demonstrate your commitment to the role and your ability to contribute effectively from day one.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive business outcomes in previous roles. Highlighting your practical experience will showcase your expertise and align with the expectations for the Senior Insights Manager position.
We think you need these skills to ace Senior Insights Manager, Marketing & Acquisition
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Insights Manager position. Understand the key responsibilities and required skills, especially in data analytics and marketing.
Tailor Your CV: Customise your CV to highlight relevant experience in data analytics, marketing science, and team management. Use specific examples that demonstrate your ability to drive customer acquisition and optimise performance.
Craft a Compelling Cover Letter: Write a cover letter that connects your background with the values and mission of The Economist Group. Emphasise your data expertise and how it aligns with their goal of driving progress through insights.
Showcase Your Technical Skills: In your application, clearly outline your proficiency in SQL, Python, or R, and any experience with BI tools like Tableau. Mention specific projects where you applied these skills to achieve measurable outcomes.
How to prepare for a job interview at The Economist
✨Showcase Your Data Expertise
Make sure to highlight your experience with data and analytics during the interview. Be prepared to discuss specific examples of how you've used data to drive commercial outcomes, especially in marketing and customer acquisition.
✨Demonstrate Technical Proficiency
Since the role requires proficiency in SQL and familiarity with tools like Python or R, be ready to discuss your technical skills. You might even want to prepare for potential technical questions or scenarios that test your knowledge.
✨Emphasise People Management Skills
As a Senior Insights Manager, you'll need to lead a team. Share your experiences in coaching and developing team members, and how you foster a collaborative culture. Highlight any successful projects where your leadership made a difference.
✨Communicate Clearly and Persuasively
Strong communication skills are essential for this role. Practice articulating complex ideas simply and persuasively. Prepare to discuss how you've effectively communicated insights to stakeholders in the past.
