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For Companies At a Glance
- Tasks: Lead the Revenue Marketing strategy for EMEA, focusing on Central Europe.
- Company: BioCatch is a leader in behavioural biometrics, helping businesses fight fraud and drive growth.
- Benefits: Enjoy a full-time role with opportunities for remote work and professional development.
- Why this job: Join a dynamic team making a real impact in the tech industry with innovative marketing strategies.
- Qualifications: 10+ years in marketing, with experience in SaaS and leading ABM strategies.
- Other info: Fluency in English is required; additional European languages are a plus.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Director, Revenue Marketing - EMEA role at BioCatch. With nearly a decade of data, over 60 granted patents, and unparalleled expertise in analyzing online behavior, BioCatch is the leader in behavioral biometrics. Global customers rely on BioCatch’s unique insights to more effectively fight fraud, drive digital transformation, and accelerate business growth with confidence. Come join BioCatch Marketing! Our Marketing team plays a pivotal role, driving both strategy and sales impact globally.
About The Role
We are seeking a Regional Leader to spearhead Revenue Marketing strategy for EMEA. As Director, EMEA Revenue Marketing, you will have strategic oversight of marketing across the entire region and directly own the execution of the revenue marketing plan within a specific sub-region (primary focus: Central Europe). This individual will serve as the primary liaison between Corporate Marketing and the EMEA Sales organization, translating global priorities into regional programs while tailoring initiatives to meet sub-regional and local market needs. You will play a critical role in building brand awareness, moving accounts through the pipeline, accelerating deal velocity, and ensuring thorough coverage of our total addressable market through targeted, high-impact marketing programs. Reporting to the VP, Global Revenue Marketing, this role offers a highly visible leadership opportunity within BioCatch.
Responsibilities
- Spearhead the Revenue Marketing strategy for EMEA, ensuring alignment with global objectives while tailoring programs to regional nuances.
- Own and execute multi-channel, 1:1 ABM campaigns in a designated EMEA sub-region, with a primary focus on Central Europe.
- Manage and mentor a small team of regional Revenue Marketers.
- Plan and execute comprehensive marketing programs across EMEA: including ABM, regional and national trade shows, targeted field events, webinars, digital campaigns, direct mail, PR initiatives, and more.
- Collaborate with Corporate Marketing teams (Content, Product Marketing, Digital) to customize messaging, campaigns, and assets for regional relevance.
- Build relationships with professional associations to amplify brand exposure and thought leadership.
- Manage and optimize relationships with external agencies as needed within the region.
- Analyze campaign performance and provide insights and recommendations for continuous improvement.
- Maintain close alignment with EMEA Sales leadership to ensure that marketing programs drive pipeline, engagement, and accelerate sales cycles.
- Communicate and promote marketing initiatives, content, and tools to the sales team effectively.
- Understand sales challenges and develop marketing solutions to address barriers.
- Measure and report on marketing engagement across the total addressable market, applying a strategic lens to coverage gaps.
- Support partner marketing initiatives across the region.
- Share best practices across the global marketing organization to foster innovation and operational excellence.
Requirements
- 10+ years of progressive marketing experience, preferably in SaaS, Enterprise Software, or Cybersecurity industries.
- 5+ years of experience leading ABM strategies and executing campaigns with tools such as 6Sense.
- 5+ years of direct people management experience.
- Demonstrated success leading regional marketing strategy and driving measurable revenue impact.
- Deep expertise in integrated marketing, including field marketing, digital, events, and partner marketing.
- Strong ability to collaborate across executive leadership, sales, and marketing teams.
- Initiative, strategic thinking, and ability to thrive in a fast-paced, high-growth environment.
- Strong written and verbal communication skills.
- Client-service mindset and ability to "roll up sleeves" to get things done.
- Fluent in English; fluency in French or German strongly preferred; additional European languages a plus.
- Ability to travel up to 20% and work across time zones as needed.
- Budget and program management experience.
- Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
Location
Preferably based in Germany, UK, France, Netherlands, or Nordics.
Director, Revenue Marketing - EMEA employer: BioCatch
Contact Detail:
BioCatch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Revenue Marketing - EMEA
✨Tip Number 1
Network with professionals in the SaaS and cybersecurity industries. Attend relevant conferences or webinars where you can meet potential colleagues or industry leaders. Building these connections can provide valuable insights and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with BioCatch's products and their unique selling points. Understanding their approach to behavioural biometrics will help you tailor your discussions and demonstrate your genuine interest in the company during interviews.
✨Tip Number 3
Showcase your experience with Account-Based Marketing (ABM) strategies. Prepare specific examples of successful campaigns you've led, particularly in the EMEA region, to illustrate your capability to drive revenue marketing effectively.
✨Tip Number 4
Research the current trends and challenges in the cybersecurity market, especially in Central Europe. Being knowledgeable about the landscape will allow you to speak confidently about how you can address these issues through targeted marketing initiatives.
We think you need these skills to ace Director, Revenue Marketing - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in revenue marketing, particularly in the SaaS or cybersecurity sectors. Emphasise your leadership roles and any successful ABM campaigns you've executed.
Craft a Compelling Cover Letter: In your cover letter, clearly articulate your understanding of BioCatch's mission and how your skills align with their needs. Mention specific achievements that demonstrate your ability to drive measurable revenue impact.
Showcase Your Strategic Thinking: Use examples from your past experiences to illustrate your strategic thinking and ability to tailor marketing initiatives to regional nuances. Highlight any successful collaborations with sales teams.
Highlight Language Skills: If you are fluent in French or German, make sure to mention this prominently in your application. Language skills can be a significant advantage for this role, especially in the EMEA region.
How to prepare for a job interview at BioCatch
✨Understand the Company and Its Market
Before your interview, make sure to research BioCatch thoroughly. Understand their products, services, and the specific challenges they face in the EMEA market. This will help you tailor your responses and demonstrate your knowledge of the industry.
✨Showcase Your ABM Experience
Since the role focuses heavily on Account-Based Marketing (ABM), be prepared to discuss your past experiences with ABM strategies. Highlight specific campaigns you've led, the tools you used, and the measurable outcomes you achieved.
✨Demonstrate Leadership Skills
As a Director, you'll be managing a team. Be ready to share examples of how you've successfully led teams in the past, mentored individuals, and fostered collaboration across departments. This will show your potential employer that you can lead effectively.
✨Prepare for Strategic Discussions
The role requires strategic thinking and alignment with global objectives. Prepare to discuss how you would approach developing a regional marketing strategy that aligns with corporate goals while addressing local market needs. Think about specific examples from your previous roles.
