Lead Insights Analyst

We are an organisation that exists to drive progress. That’s the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them. We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

The role:

Acquiring Enterprise subscribers is a key pillar in our growth strategy, and to do this we need to make the best use of our customer and prospect data. In this role you will be analysing data from a range of sources (including Salesforce CRM & Marketing Cloud, and Google Analytics/Amplitude) and using it to influence all aspects of B2B decision making. You will partner with sales and marketing teams to help them identify the best leads and understand the drivers behind new business growth. Working with the Product, customer success and retention teams you will help to identify opportunities to grow customer engagement and drive up- and cross-sell rates. The enterprise business is growing rapidly and undergoing significant changes, so this role is a unique opportunity to influence the shape of this part of The Economist’s business. From helping us to define the right KPIs and commercial model, to identifying opportunities to innovate using AI and machine learning, this is more than just another B2B analysis role. You will be working closely with a wide range of stakeholders including senior leadership, product, sales, marketing, customer success and CRM, as well as peers in the data, insights, research and strategy teams.

What we’re looking for:

• Prior experience performing data analysis for a B2B subscription business
• Strong aptitude for generating insight from large datasets
• Experience analysing raw datasets in SQL is a requirement
• Ability to tell stories and generate insight from the data
• Welcomed candidates with relevant experience but needing to improve their technical skills by working as part of a diverse team

How you will contribute:

• Build relationships with the enterprise subscription team to understand their needs
• Ensure we are tracking the right data in our CRM and analytics systems, and using the right metrics and KPIs to drive business growth
• Support regular reporting of performance across a range of metrics including lead generation and conversion, customer engagement, client retention and up-sell
• Participate in the product roadmap process, identifying and sizing opportunities in data
• Proactively identify insights that can improve effectiveness across the whole B2B customer lifecycle
• Measure the impact and incrementality of campaigns and initiatives, including supporting A/B tests

Who you are:

• Ability to examine data critically to extract meaningful insights
• Ability to communicate findings clearly to non-technical colleagues
• Experience producing insight from large datasets
• Experience working with data from analytics systems
• Experience using advanced SQL for data analysis
• Experience working in a B2B subscription business
• Experience working with data from Salesforce CRM and marketing cloud, and web analytics data (Google Analytics, Amplitude etc)

To succeed in the role you must have:

• A meticulous approach to all work, completed to high level of quality
• The ability to work under time pressure while providing high quality output
• The ability to work on your own with conviction to prioritise workload
• Excellent communication skills (written and verbal)
• A professional, polite and positive demeanour

What we offer:

We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values:

• Independence: We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.
• Integrity: We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.
• Excellence: We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.
• Inclusivity: We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.
• Openness: We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.