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For Companies At a Glance
- Tasks: Lead global marketing communications, enhancing brand voice and consumer engagement across multiple channels.
- Company: Grown Alchemist is a pioneering Biological Beauty brand focused on skin health and wellness.
- Benefits: Enjoy hybrid work options, a diverse culture, and opportunities for personal growth.
- Why this job: Join a visionary team shaping the future of beauty with innovative strategies and impactful campaigns.
- Qualifications: 10+ years in marketing communications, preferably in beauty or lifestyle sectors, with strong leadership skills.
- Other info: This is a maternity cover contract role, offering a chance to make a significant impact.
The predicted salary is between 43200 - 72000 £ per year.
A visionary and strategic role responsible for leading and elevating our brand voice across all markets. This position oversees a comprehensive communications strategy aligned with our global brand positioning, supporting business growth and engaging consumers across multiple channels. You will lead a world-class global team managing brand storytelling, campaigns, content development, social media, PR, influencer and community engagement, digital marketing, partnerships, and corporate communications. Strong leadership, commercial acumen, and communication skills are essential, along with the ability to be strategic, savvy, and entrepreneurial. The role balances building long-term brand equity with short-term performance marketing.
Key Responsibilities
- Develop and implement a global marketing communications strategy to enhance brand awareness, equity, and consumer engagement worldwide.
- Define clear objectives and KPIs within an annual global brand plan, ensuring alignment across all markets.
- Create innovative, disruptive strategies and playbooks to maximize reach and engagement across social channels.
- Leverage tools like Creator IQ, Dash Hudson, and Duel to accelerate growth.
- Oversee content, reach, engagement, and community management globally.
- Establish and promote global principles, strategies, and templates for markets.
- Maintain consistency in brand tone of voice across owned, earned, and paid channels, tailoring messages for regional markets.
- Lead B2C and B2B PR strategies and manage agency relationships to secure media coverage, product launches, and executive thought leadership.
- Amplify high-profile brand partnerships and assist local markets in coordination.
- Oversee influencer strategies, fostering authentic relationships with opinion leaders, creators, and ambassadors.
- Collaborate with creative, product, and market teams to deliver integrated campaigns.
- Lead and motivate a high-performing global communications team, promoting cross-functional collaboration and regional engagement.
- Monitor KPIs and leverage consumer insights, social listening, and media analytics to refine strategies.
Qualifications
- 10+ years in marketing communications, preferably in beauty, fashion, or lifestyle sectors.
- Proven success managing global campaigns and teams in fast-paced, matrixed environments, especially in the US, UK, and Asia.
- Deep knowledge of consumer trends, media landscapes, and digital engagement.
- Excellent storytelling, writing, and presentation skills with a keen eye for brand aesthetics.
- Strong social media and creative development experience and interest.
- Experience managing external agencies and budgets.
- Ability to balance strategic vision with hands-on execution.
- Exceptional planning, organization, and attention to detail.
About Grown Alchemist
Founded on the belief that skin health is an extension of wellness, Grown Alchemist is a Biological Beauty brand transforming skin impacted by modern living. Using advanced plant-based formulas with biotech and biomimetic ingredients, we aim to optimize skin function and provide treatments and experiences beyond traditional beauty. Grown Alchemist is an equal opportunities employer committed to diversity, inclusion, and sustainability. We strive to create a respectful, non-discriminatory environment where everyone can develop and thrive.
Seniority level: Executive
Employment type: Contract
Industries: Personal Care Product Manufacturing
Global Head of Marketing Communications (FTC maternity cover) employer: GROWN ALCHEMIST
Contact Detail:
GROWN ALCHEMIST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Marketing Communications (FTC maternity cover)
✨Tip Number 1
Familiarise yourself with Grown Alchemist's brand values and mission. Understanding their approach to beauty and wellness will help you align your vision with theirs, making it easier to demonstrate how you can elevate their brand voice.
✨Tip Number 2
Showcase your experience in managing global campaigns, especially in the beauty or lifestyle sectors. Prepare specific examples of successful campaigns you've led, focusing on metrics that highlight your impact on brand awareness and consumer engagement.
✨Tip Number 3
Network with professionals in the beauty and lifestyle industries, particularly those who have worked with Grown Alchemist or similar brands. Building connections can provide valuable insights and potentially lead to referrals that enhance your application.
✨Tip Number 4
Stay updated on current trends in digital marketing and social media, especially tools like Creator IQ and Dash Hudson. Being knowledgeable about these platforms will allow you to discuss innovative strategies during interviews, showcasing your readiness for the role.
We think you need these skills to ace Global Head of Marketing Communications (FTC maternity cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing communications, especially in the beauty, fashion, or lifestyle sectors. Emphasise your leadership roles and any global campaign successes to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision for marketing communications. Discuss how your experience aligns with Grown Alchemist's mission and values, and provide examples of how you've successfully led teams and campaigns in the past.
Showcase Your Storytelling Skills: Since storytelling is crucial for this role, include specific examples in your application that demonstrate your ability to create compelling narratives. Highlight any successful campaigns where your storytelling made a significant impact.
Highlight Data-Driven Insights: Mention your experience with data analytics and consumer insights in your application. Discuss how you've used these insights to refine marketing strategies and improve campaign performance, as this is a key aspect of the role.
How to prepare for a job interview at GROWN ALCHEMIST
✨Showcase Your Strategic Vision
As a Global Head of Marketing Communications, it's crucial to demonstrate your ability to think strategically. Prepare to discuss how you've developed and implemented successful marketing strategies in the past, particularly in fast-paced environments. Use specific examples that highlight your commercial acumen and leadership skills.
✨Highlight Your Experience with Global Campaigns
Given the global nature of this role, be ready to share your experience managing international campaigns. Discuss how you tailored messaging for different markets and the impact it had on brand engagement. This will show your understanding of diverse consumer trends and media landscapes.
✨Emphasise Your Leadership Style
This position requires leading a high-performing team, so it's important to articulate your leadership style. Share examples of how you've motivated teams, fostered collaboration, and driven creative ideation. Highlight any experience you have with cross-functional teams and how you’ve incorporated feedback to enhance performance.
✨Prepare for Data-Driven Discussions
Data and insights play a key role in refining marketing strategies. Be prepared to discuss how you've used KPIs, consumer insights, and media analytics to inform your decisions. Show that you can balance creativity with data-driven approaches to achieve both short-term and long-term goals.
