Senior Corporate Communications Manager, EMEA

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

The Global Communications team at lululemon is responsible for creating and executing dynamic communications strategies that engage and connect stakeholders, internally and externally. With a vision to inspire people around the world, the team create storytelling and experiences that celebrate culture and fuel business success. The Senior Corporate Communications Manager, EMEA, will drive external communication and narrative strategies to enhance and protect lululemon’s corporate reputation, while building awareness and understanding of the company’s purpose, strategy, and performance. The position reports to the PR & Communications Director, EMEA, and will own corporate communications departmental objectives, developed in partnership with global and regional stakeholders.

A day in the life: what you’ll do

• Define the EMEA corporate narrative and identify owned and earned initiatives to story-tell strategy, culture, impact, and performance.
• Amplify executive communications via media and thought-leadership opportunities for SVP, EMEA and leadership team.
• Serve as communications lead on issue and crisis management across the region, enhancing crisis preparedness and effectively mitigating areas of risk.
• Build trusting relationships with business and industry media, acting as one of the team’s key press relations contacts.
• Provide counsel and best practice communications advice internally, to all levels.
• Develop and manage strategic materials, budgets, and reporting tools.

Qualifications, skills & experience

• 10+ years of experience in corporate communications across agency and/or consumer brands; experience working in a global organisation preferred.
• Ability to articulate and co-create strategies with a wide range of people, including senior leaders, agency partners, and employees at all levels of experience.
• Outstanding written, presentation and verbal communications skills.
• Possessive of existing press relationships and a strong understanding of the media/digital landscape.
• Details-oriented and used to thriving in a fast-paced, deadline-driven environment.
• Ability to anticipate potential reputational issues, demonstrating sound judgment and discretion.

Must haves

• Creative story-teller with the ability to distil messages into clear, compelling communications in a variety of formats.
• Pioneering self-starter, motivated by doing things differently and being part of an entrepreneurial, goals-oriented team.
• An inclusive mindset, listening intently and communicating with honesty and empathy.
• Experience in enrolling, inspiring, influencing and bringing out the best in others.
• Acknowledge the presence of choice in every moment and take personal responsibility.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working.

Role Classification

This role is classified as Hybrid under our global SSC Hybrid Workplace Policy: In-person collaboration is important, and much of the role can be performed remotely. Work is performed from the office at least 3 days per week.