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- Tasks: Lead and execute innovative marketing strategies to boost audience growth and brand awareness.
- Company: Russell Publishing is a dynamic multimedia company delivering impactful business content globally.
- Benefits: Enjoy hybrid working, pension contributions, free parking, and a supportive work environment.
- Why this job: Join a forward-thinking team that values innovation, personal growth, and diversity.
- Qualifications: 7+ years in senior marketing roles, with 5+ years in the media sector required.
- Other info: Applicants need their own vehicle for commuting; apply via LinkedIn or email.
The predicted salary is between 43200 - 72000 ÂŁ per year.
This range is provided by Russell Publishing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Direct message the job poster from Russell Publishing Head of People & Workplace: HR, Facilities, Office Management, Administration, ISO, Tenders Bids & Marketing, Exec Support. Qualified Level 3 Award… The Head of Performance Marketing will be responsible for developing and executing a comprehensive marketing strategy that delivers measurable growth in audience size, brand awareness, events attendance, and qualified leads. The Summary: We are looking for an inspiring marketing leader with strong commercial acumen to be responsible for driving audience growth, lead generation, and brand development. The Head of Performance Marketing will report to the Chief Operating Officer (COO) and work closely with the Senior Leadership Team, the role combines strategic leadership with hands-on ownership to develop and drive the over-arching marketing strategy and ensure its successful implementation. The successful applicant should have more than 7 years’ experience in marketing within a commercial environment with a proven track record of success and at least 5 years’ experience within the media sector. The Role: Grow and enhance international brand reach, presence and engagement Implement data-driven marketing strategies to achieve audience growth, lead generation, and brand development objectives Conduct market research and surveys/persona work to gain a deeper understanding of our audience to enhance engagement metrics Manage processes in Performance Marketing to drive best practice and innovative deployment of new systems Develop testing and trialling marketing initiatives to achieve objectives and optimise budgets Ensure, marketing activities are aligned to assist in increasing ROI and facilitating revenue growth across all aspects of the portfolio Support and facilitate new product development and launch to raise awareness, drive engagement and ROI Ability to set, define, rollout and report on key metrics to track campaign performance for all activities Be prepared to travel and work overseas for short periods of time Setting strategic direction for the team, including OKRs & KPIs setting, execution, implement reporting, tracking/ monitoring and continuous evolution of objectives Management of relevant processes & systems for department and implementation of best practice Keys Skills and Experience: A degree in Marketing or equivalent industry experience 7+ years’ experience in a senior marketing role within a commercial environment At least 5 years’ experience within the media sector Experience across the full marketing mix (including all digital channels) and in directing and managing integrated marketing planning, execution and measurement Experience in data driven marketing activities including lead generation and data integrations leading to actionable insights which will drive business performance Experience of events marketing, membership models and strategies Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology Highly competent in all areas of digital marketing including social and content marketing Leadership skills with the ability to motivate and empower Excellent communication with both internal and external stakeholders in a professional manner to ensure that the highest standards are maintained Company Benefits: We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development. Other benefits also include: Hybrid working (2 days in the office) Pension contribution Free car parking Benefits platform with discounts, wellness and engagement tools Christmas closure Company events Application: Due to the nature of our location, applicants will require their own vehicle to travel to work. If you would like to apply, please apply via LinkedIn or your CV and salary expectations to Nicola Gilmore, careers@russellpublishing.com About Us: Russell Publishing is a leading multimedia company delivering business content, insights and events worldwide across 6 brands: New Food Magazine, European Pharmaceutical Review, Drug Target Review, Global Railway Review, and International Airport Review. We pride our business on putting our people first, enabling innovation within our service & product and continuous improvement – personally, professionally and across our services. Russell Publishing believes in equal opportunities, and we encourage inclusion and diversity. Russell Publishing is a multimedia company delivering b2b content & events worldwide. We put our people first, enabling innovation & continuous improvement – personally, professionally and across services. We believe in equal opportunities, inclusion & diversity. #publishing #media #clientservices #hiring #marketingjobs #russellpublishing #b2bconferences Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing, Management, and Strategy/Planning Industries Events Services, Marketing Services, and Advertising Services Referrals increase your chances of interviewing at Russell Publishing by 2x Sign in to set job alerts for “Head of Performance” roles. 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Head of Performance Marketing employer: Russell Publishing
Contact Detail:
Russell Publishing Recruiting Team
careers@russellpublishing.com
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Network with professionals in the media sector. Attend industry events, webinars, or local meetups to connect with potential colleagues and leaders in performance marketing. Building these relationships can provide valuable insights and may lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and data-driven strategies. Follow relevant blogs, podcasts, and thought leaders in the field. This knowledge will not only enhance your expertise but also demonstrate your commitment to continuous learning during interviews.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous roles. Be ready to share examples of how you've successfully driven audience growth and lead generation. Quantifying your achievements will make a strong impression on the hiring team.
✨Tip Number 4
Familiarise yourself with Russell Publishing's brands and their target audiences. Understanding their unique positioning and challenges will allow you to tailor your discussions and show how your experience aligns with their goals during the interview process.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in performance marketing, especially within the media sector. Use specific metrics and achievements to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for marketing and leadership. Discuss how your skills align with the responsibilities of the Head of Performance Marketing role and provide examples of your strategic thinking and data-driven decision-making.
Showcase Relevant Skills: Emphasise your experience with digital marketing channels, lead generation, and data analytics. Mention any specific tools or technologies you are proficient in that are relevant to the role.
Highlight Leadership Experience: Since this role involves strategic leadership, be sure to include examples of how you've successfully led teams, set objectives, and driven marketing initiatives in your previous positions.
How to prepare for a job interview at Russell Publishing
✨Showcase Your Strategic Vision
As the Head of Performance Marketing, you'll need to demonstrate your ability to develop and execute comprehensive marketing strategies. Prepare to discuss specific examples of how you've driven audience growth and lead generation in previous roles.
✨Highlight Data-Driven Success
This role requires a strong focus on data-driven marketing. Be ready to share instances where you've used data analytics to inform your marketing decisions and improve ROI. Discuss any tools or systems you've implemented that have led to actionable insights.
✨Demonstrate Leadership Skills
You'll be leading a team, so it's crucial to showcase your leadership abilities. Prepare to talk about how you've motivated and empowered your team in the past, and how you plan to set strategic direction and KPIs for your new team.
✨Understand the Media Landscape
With at least 5 years of experience in the media sector required, make sure you can speak knowledgeably about current trends and challenges in the industry. Show your understanding of how these factors influence marketing strategies and audience engagement.
