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- Tasks: Lead social media strategy across platforms like TikTok and Instagram.
- Company: Join a leading travel company with a vibrant office culture in Chester.
- Benefits: Enjoy a competitive salary, flexible hours, and generous holiday perks.
- Why this job: Be at the forefront of social media trends and make a real impact.
- Qualifications: Must have proven experience in a senior social media role and strong content creation skills.
- Other info: Opportunity to mentor a team and collaborate with creative minds.
The predicted salary is between 45000 - 50000 £ per year.
Recruit4staff is proud to represent their client, a leading Travel Company, in their search for a Head of Social Media to work in their busy office based in Chester. For the successful Head of Social Media, our client is offering:
- Starting salary of £45,000 - £50,000 (DOE)
- Monday to Friday, 9:00 am – 5:30 pm, 37.5 hours per week
- Permanent contract
- 22 days holiday rising 1 day per year (up to 25 days)
- Paid Bank Holidays
- Enhanced company pension scheme
- Enhanced maternity & paternity packages
- Discounted personal holidays and staff travel concessions
- Friendly working environment with regular company social events
- Access to Life Insurance, Eye Care vouchers, EAP, and Employee Discounts Platform
The Role – Head of Social Media:
- Lead the overall social media strategy across TikTok, Instagram, Facebook and other relevant platforms
- Create and manage the social content calendar, ensuring consistent and engaging output aligned to brand tone
- Produce and publish platform-native content, including short-form video, stories, and reels
- Oversee community management, including DMs, comments, and audience engagement
- Drive both organic and paid social performance, leveraging platform algorithms and trends
- Manage influencer and creator partnerships, from outreach and briefing to performance tracking
- Analyse and report on key metrics, including reach, engagement, growth, and conversions
- Collaborate with internal and external creative teams and paid media agencies to align content and campaign strategy
- Mentor and line-manage Social Media Executives and champion the social function internally
- Support wider business and marketing goals through integrated social campaigns
What our client is looking for in a Head of Social Media:
- Proven experience in a senior social media role – ESSENTIAL
- Proven success in growing brand presence and running effective influencer campaigns – ESSENTIAL
- Deep understanding of TikTok, Instagram, and Facebook algorithms – ESSENTIAL
- Skilled in community building, content creation, and copywriting – ESSENTIAL
- Proficiency with tools such as Hootsuite, Meta Business Suite, TikTok Ads Manager – DESIRABLE
- Strong grasp of paid social strategy and experience with performance reporting – DESIRABLE
- Excellent communication, leadership, and stakeholder management skills
Commutable From: Chester, Wrexham, Ellesmere Port, Liverpool, Northwich, Runcorn, Wirral
For further information about this and other positions, please apply now.
Head of Social Media employer: Recruit4staff
Contact Detail:
Recruit4staff Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media
✨Tip Number 1
Familiarise yourself with the latest trends and updates on TikTok, Instagram, and Facebook. Being well-versed in platform algorithms will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the social media landscape.
✨Tip Number 2
Showcase your previous successes in growing brand presence and running influencer campaigns. Prepare specific examples of how you've driven engagement and conversions, as this will highlight your ability to deliver results in a senior role.
✨Tip Number 3
Network with professionals in the travel industry and social media space. Attend relevant events or join online communities where you can connect with others who may have insights or opportunities related to the Head of Social Media position.
✨Tip Number 4
Prepare to discuss your leadership style and experience managing teams. As this role involves mentoring Social Media Executives, being able to articulate your approach to team management and collaboration will be crucial in making a strong impression.
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your proven experience in senior social media roles. Emphasise your success in growing brand presence and running effective influencer campaigns, as these are essential for the role.
Craft a Compelling Cover Letter: In your cover letter, showcase your deep understanding of TikTok, Instagram, and Facebook algorithms. Mention specific examples of how you've leveraged these platforms to drive engagement and growth.
Showcase Relevant Skills: Highlight your skills in community building, content creation, and copywriting. If you have experience with tools like Hootsuite or Meta Business Suite, be sure to mention that as well.
Prepare for Metrics Discussion: Be ready to discuss your experience with performance reporting and paid social strategy. Prepare examples of key metrics you've analysed and how they influenced your social media strategies.
How to prepare for a job interview at Recruit4staff
✨Showcase Your Social Media Expertise
Make sure to highlight your proven experience in senior social media roles. Prepare specific examples of how you've successfully grown brand presence and executed effective influencer campaigns, as these are essential for the role.
✨Demonstrate Your Understanding of Algorithms
Since a deep understanding of TikTok, Instagram, and Facebook algorithms is crucial, be ready to discuss how you have leveraged these algorithms in past roles. Share insights on how you've adapted content strategies based on algorithm changes.
✨Prepare for Community Management Scenarios
Expect questions about community management. Think of scenarios where you've effectively engaged with audiences, handled comments, or resolved issues. This will show your skills in building and maintaining a strong online community.
✨Discuss Your Leadership Style
As you'll be mentoring and managing Social Media Executives, be prepared to talk about your leadership style. Share examples of how you've supported team members' growth and fostered a collaborative environment.
