Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead innovative ABM strategies to drive growth and revenue across North America and Europe.
- Company: Join Smartly, a cutting-edge AI advertising tech company transforming brand experiences globally.
- Benefits: Enjoy a diverse workplace, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of marketing innovation with high visibility and impact on corporate strategy.
- Qualifications: 10+ years in B2B marketing, with strong ABM experience and analytical skills required.
- Other info: Collaborate with a global team of 750+ professionals from over 60 nationalities.
The predicted salary is between 43200 - 72000 £ per year.
We are expanding our global Growth Marketing team at Smartly and are looking for a passionate marketing professional to join us! As the Director of Account Based Marketing, you will support Smartly by leading ABM efforts to identify market growth opportunities, with high visibility across corporate leadership. This is an exciting opportunity to run a world-class program covering North America and Europe. You will collaborate closely with Sales, Event Marketing, Paid Media, and SDRs to build scalable programs. Use your expertise to be recognized as the ABM subject matter expert and set best practices for implementation.
Responsibilities include:
- Design scalable ABM programs by partnering with Sales leadership and the VP of Growth Marketing to identify focus areas that will drive revenue.
- Develop programs around ABM 1:1, 1:Few, and 1:Many, executing targeted, region-specific, integrated campaigns for key accounts in collaboration with sales and product marketing.
- Own and optimize the use of 6Sense across Sales and Marketing to identify and reach target accounts.
- Partner with SDRs to translate growth marketing campaigns into account outreach strategies and content.
- Innovate by delivering creative ways to engage target accounts and stand out in the market.
- Leverage AI tools to enhance content creation and website optimization.
- Work with content marketing to inform content strategy, develop campaign-specific messaging, and align with ongoing copywriting initiatives.
- Oversee the development of campaign materials, including landing pages, direct mailers, and gifting, to maximize impact.
- Provide comprehensive reporting and analytics to demonstrate ABM impact on revenue, define metrics, develop dashboards, and perform ad-hoc analyses.
- Manage budgets, evaluate new tools, and build a best-in-class ABM practice.
Ideal candidate profile:
- 10+ years of B2B marketing experience in tech, preferably SaaS, with at least 3 years of proven ABM campaign management.
- Experience with ABM platforms such as 6Sense, Demandbase, or Terminus.
- Understanding of multiple buyer personas, including senior decision-makers, with tailored messaging and collateral.
- Strong analytical skills to derive insights and apply data-driven metrics.
- Excellent communication and collaboration skills for cross-functional teamwork.
- Experience in planning and executing multi-touch campaigns, including offline and online nurture programs and paid acquisition.
About Smartly: Smartly is an AI-powered advertising technology company transforming ad experiences for brands and consumers. Our platform integrates media, creative, and intelligence capabilities, delivering over 800 billion impressions and generating 300 billion creatives annually, with measurable business outcomes. Recognized as a Leader in The Forrester Wave: Creative Advertising Technologies, Smartly manages creative and media for over 700 brands worldwide, with $6B in ad spend across major platforms like Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our diverse team of 750+ Smartlies from 60+ nationalities works across 13 countries, fostering an inclusive environment where everyone is respected and heard.
Director of Account Based Marketing (ABM) London employer: Smartly.io Group
Contact Detail:
Smartly.io Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Account Based Marketing (ABM) London
✨Tip Number 1
Familiarise yourself with the latest trends in Account Based Marketing (ABM) and the specific tools mentioned in the job description, like 6Sense. This will not only help you understand the role better but also allow you to speak confidently about how you can leverage these tools to drive results.
✨Tip Number 2
Network with professionals in the ABM space, especially those who have experience in tech or SaaS companies. Engaging with industry peers can provide insights into best practices and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of successful ABM campaigns you've managed in the past. Highlight your analytical skills by being ready to share how you measured success and optimised campaigns based on data-driven insights.
✨Tip Number 4
Showcase your collaborative spirit by thinking of ways you can work effectively with Sales, Event Marketing, and other teams. Be prepared to discuss how you would foster cross-functional teamwork to achieve common goals in your interview.
We think you need these skills to ace Director of Account Based Marketing (ABM) London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, particularly in tech and ABM campaign management. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for account-based marketing and how your skills align with Smartly's goals. Mention your experience with ABM platforms like 6Sense and your ability to collaborate across teams.
Showcase Analytical Skills: Provide examples of how you've used data-driven metrics to inform your marketing strategies. Highlight any tools or dashboards you've developed to measure campaign impact.
Demonstrate Creativity: Share instances where you've innovated in your marketing approach, especially in engaging target accounts. This could include unique campaign ideas or successful content strategies you've implemented.
How to prepare for a job interview at Smartly.io Group
✨Showcase Your ABM Expertise
Make sure to highlight your experience with Account Based Marketing, especially any specific campaigns you've managed. Be prepared to discuss how you've used platforms like 6Sense or Demandbase to drive results.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with Sales and other teams, share examples of how you've successfully collaborated in the past. Discuss any strategies you used to align marketing efforts with sales goals.
✨Prepare for Analytical Questions
Given the emphasis on data-driven decision-making, be ready to talk about how you've used analytics to inform your marketing strategies. Bring examples of metrics you've tracked and how they influenced your campaigns.
✨Innovative Thinking is Key
The company values creativity in engaging target accounts. Think of unique strategies or campaigns you've implemented that stood out in the market, and be ready to share these during your interview.
